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Some Audacy All-News Stations Acknowledge Their AM Frequencies, Some Don't

CentralFL said:
Impressive.
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And this is not unusual. When the diary was still used in major markets, I did at least three or four annual visits to what was then Arbitron in Columbia, Maryland. Here is an example of the kind of thing I saw much more than once:

In a diary from a “senior“ in Chicago, I saw listening to a talent who had not been on WGN for many years listed by that person as having been heard on a daily basis on WIND. The only problem was that WIND had been a Spanish station for nearly a decade at that time and had never had that particular talent in any case.

Well, this example may be written up to a “senior moment“ it is a good example of how people fill outrating diaries. While the top 50 markets, with a couple of exceptions, use the PPM, nearly 200 markets use the diary and we continue to see this type of listener confusion. However, such instances are relatively few if each individual survey. In each individual market that they do not affect the outcome of the overall ratings. But, again, this type of peculiar diary entry can, and does occur.
 
TheBigA said:
Audacy is focusing on brands. 10-10-WINS is a brand. You think of it as a dial location. But imagine that there is no dial. Then the AM frequency no longer matters. In other words, think beyond AM or FM. Think about a brand that exists on the infinite dial. They aren't tuning in frequencies on transistor radios. They're searching for news on the Audacy app. You save your stations on your own favorites bar. That's where this is heading.
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And the sports networks are doing the same thing

Although they do mention you can listen in to them pn Sirius XM & the SXM app, their focus is on THEIR app (ESPN in particular as ESPN is the onlyh network I know of that still has a national feed on TuneIN. They NEVER mention the TuneIn feed)

Neither do the "Cable" news channels from TV. They don't mention the TuneIN feed either (In fact, they RARELY mention Sirius XM anymore either(
 
TheBigA said:
But imagine that there is no dial. Then the AM frequency no longer matters. In other words, think beyond AM or FM. Think about a brand that exists on the infinite dial. They aren't tuning in frequencies on transistor radios. They're searching for news on the Audacy app. You save your stations on your own favorites bar. That's where this is heading.
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Very well said.
 
DavidEduardo said:
And this is not unusual. When the diary was still used in major markets, I did at least three or four annual visits to what was then Arbitron in Columbia, Maryland. Here is an example of the kind of thing I saw much more than once:

In a diary from a “senior“ in Chicago, I saw listening to a talent who had not been on WGN for many years listed by that person as having been heard on a daily basis on WIND. The only problem was that WIND had been a Spanish station for nearly a decade at that time and had never had that particular talent in any case.

Well, this example may be written up to a “senior moment“ it is a good example of how people fill outrating diaries. While the top 50 markets, with a couple of exceptions, use the PPM, nearly 200 markets use the diary and we continue to see this type of listener confusion. However, such instances are relatively few if each individual survey. In each individual market that they do not affect the outcome of the overall ratings. But, again, this type of peculiar diary entry can, and does occur.
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Interesting, to my mind it does show that 1010 WINS is vaguely akin to Band-Aid or Q-Tip. The brand name is the product to some people in the NYC market.
 
In San Francisco theres 106.9FM and it gets called KCBS-FM by the average listener even though that station is really KFRC-FM San Francisco. Some of this is because It's a simulcast of 740 KCBS (AM) San Francisco and it got carried over to the FM side. Yes as mentioned KCBS-FM is really on 93.1 FM Los Angeles as Jack-FM. But in San Francisco KCBS-FM is a brand to mean both 106.9 FM and AM 740 KCBS All-News.

Also KFRC-FM has no meaning to the current money demos given that it's been two decades since the former owners CBS Radio sold 610 AM KFRC to Family Radio as part of a trade to get KOVR-TV Sacramento and CBS Radio was in the process of separating from Viacom when that happened.
 
Kemosabe said:
The brand is so effective that one of our administrative assistants, whose radio dial was always tuned to 880, kept referring to WCBS as "Ten-Ten Wins."
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This is why, when the ratings first switched over to people meters, WCBS saw a boost in its numbers. Up to that point, WINS was ahead of WCBS in Arbitron. Then, for several years, WCBS was ahead of WINS. People speculated that when the ratings were still gathered via diaries, New York-area all-news listeners were writing down "1010 WINS" when they were really listening to WCBS 880.
 
michael hagerty said:
The difference is that New Yorkers call WINS "Ten-Ten Wins". That's the brand.
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1010_wins.png
 
I think @johnbasalla's point is that some established News stations don't need to hammer their frequency (AM or FM) at the audience frequently.
 
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