• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Speaking of A Top 40 Competitor to Kiss and Jam'n...

R

Retro

Mentioned in other threads about who should flip formats. Obviously as stated by a different poster, it would be CBS to do it, but which station would the blow up? I'd say that they could very easily tweak WBMX to be Top 40. They already are highly repetitive and sound very close to Kiss as it is. The only thing is that they would no longer be targeting 25-54 women, which puts a warp in their balance of WZLX and WBZ-FM. I am sure that WODS attracts plenty of women too, however they are more balanced I think.

Then there is WODS itself, couldn't they take their HD-2 signal "The Cove" and combat against Magic instead? Just my thoughts on the subject. 8)
 
Well, I don't see anyone, including CBS, flipping any of their Boston outlets to Top 40 or Rhythmic anytime soon. Both WXKS and WJMN are making sure of that.
 
How about moving much of the music that targets 25-54 old women on WBMX to WODS and move WBMX more toward WXKSFM. WODS could be an interesting station mixing their existing play list up with a lot of Top 40. Yesterday and Today's Greatest Hits are on 103.3 WODS!
 
wcozBoston said:
How about moving much of the music that targets 25-54 old women on WBMX to WODS and move WBMX more toward WXKSFM. WODS could be an interesting station mixing their existing play list up with a lot of Top 40. Yesterday and Today's Greatest Hits are on 103.3 WODS!
Click to expand...

What music of today, or the past 10 years, would sound good alongside "Cracklin' Rosie" or "Satisfaction"? And what music of 40 years ago would sound good alongside "Hey Soul Sister" or "Teenage Dream." Hmmmm... you COULD segue "California Girls" into "California Gurls," I suppose.
 
WBMX has been Adult-40 since at least the late 90s. Anyone know how their billing rate against Kiss 108? Mix narrowcasts more toward their audience, especially the DJs. I've always liked Mix, but their presentation is not as broad as an appeal as Kiss 108.
 
only1moore said:
Well, I don't see anyone, including CBS, flipping any of their Boston outlets to Top 40 or Rhythmic anytime soon. Both WXKS and WJMN are making sure of that.
Click to expand...

That did not stop them in NYC or LA.
 
CBS Radio/WBMX is the most logical move, but it'd have to be over Greg Strassell's dead body. He launched the station in '91, and to this day it's his baby.
 
reelyreal said:
CBS Radio/WBMX is the most logical move, but it'd have to be over Greg Strassell's dead body. He launched the station in '91, and to this day it's his baby.
Click to expand...

True, but the station is no longer "The Mix" that it once was.
 
Honestly, Hey Soul Sister wouldn't really sound that out of place next to the 70's and 80's fare on WODS. As for Lady Gaga, etc. that's a whole different can of worms.

Back in the late 80's early 90's CBS-FM used to do "future gold" and played some new songs that fit sonically with the oldies or were new from heritage artists. Such as George Harrison, Got my Mind Set on You, UB40's Red Red Wine (Neil Diamond song).
 
WNTIRadio said:
Back in the late 80's early 90's CBS-FM used to do "future gold" and played some new songs that fit sonically with the oldies or were new from heritage artists. Such as George Harrison, Got my Mind Set on You, UB40's Red Red Wine (Neil Diamond song).
Click to expand...

Harrison's hit "Got My Mind Set On You" was also an oldie cover, written by songwriter Rudy Clark and originally recorded by James Ray in 1962. YouTube video

James Ray was best known for his 1962 #14 hit "If You Gotta Make A Fool Of Somebody", which was occasionally played on oldies stations a couple of decades ago.
 
Yup I first heard the James Ray version on Vt Public Radio's "My Place", and have played it on my show. I enjoy hearing things like "originals" or early versions (another would be "Tainted Love" written by
Ed Cobb--wrote "Dirty Water" too, right?--done by Gloria Jones (girlfriend or was it wife of Marc Bolan,
who survived the car crash that killed him, and Marc Almond of Soft Cell heard the song--a B-side--in a club and thought it worth covering.
 
Anyone who says CBS wouldn't go after Kiss & Jamn aren't paying attention in other markets. They went after KIIS/LA, Z100/NY, and to a point, WFLZ/Tampa - all three of which are fully, or nearly fully, staffed ClearChannel Top 40 stations. All dominant in the ratings.

Launching a station that fits right between Kiss & Jamn, dropping Kiss' Bon Jovi tracks, would do really well. Might not WIN, but I think it'd be an improvement.

That said, whoever mentioned Strassell is right. Although Mix has been under-performing for years, it would take an act of God for him to flip the switch. And that's what'd take. You can't call it Mix and slowly progress to full-blown Top 40. You need to completely change the branding and do a hard, dramatic flip to Top 40, going commercial free for a time. I don't think Strassell would do that, although it would result in a nice fat bonus for him.
 
iknowpeople said:
Anyone who says CBS wouldn't go after Kiss & Jamn aren't paying attention in other markets. They went after KIIS/LA, Z100/NY, and to a point, WFLZ/Tampa
Click to expand...

Different markets. Different competitive situations. The stations flipped in LA and NYC (not sure about Tampa) weren't already competing with the stations they are now going after as WBMX is and, due to KISS 108's success with W 25-54, WODS is too. Moving either of those stations to an 18-34 focus (between KISS and JAMN, as you laid out) would eliminate their piece of the more important 25-54 pie.
 
iknowpeople said:
Anyone who says CBS wouldn't go after Kiss & Jamn aren't paying attention in other markets. They went after KIIS/LA, Z100/NY, and to a point, WFLZ/Tampa - all three of which are fully, or nearly fully, staffed ClearChannel Top 40 stations. All dominant in the ratings.

Launching a station that fits right between Kiss & Jamn, dropping Kiss' Bon Jovi tracks, would do really well. Might not WIN, but I think it'd be an improvement.

That said, whoever mentioned Strassell is right. Although Mix has been under-performing for years, it would take an act of God for him to flip the switch. And that's what'd take. You can't call it Mix and slowly progress to full-blown Top 40. You need to completely change the branding and do a hard, dramatic flip to Top 40, going commercial free for a time. I don't think Strassell would do that, although it would result in a nice fat bonus for him.
Click to expand...

Apples and Oranges... First-- LA is the only market they're doing well... Second, CBS/Tampa is a HAC that is targeting MIX 100.7 and not so much FLZ. Third, They are generally going after ONE CHR-M, not a CHR-M and CHR-R. (with the exception of NYC and we see that 92.3 NOW is hurting)
 
From a pure market standpoint, I think that CBS radio did initially think about CHR in the region to replace WBCN, but with Boston being a sports town, they capitalized on "The Sports Hub" instead. Still it would be nice to see if CBS did flip say Mix.
 
Here's the thing: Kiss 108 is a generational station. The kids listen to it. The parents listen to it because when they were kids, they listened to it. They also listen because there is no other choice.

Mix is not, to any point, competing with Kiss 108. They play some songs that Kiss does, sure, but as far as approach, not even remotely close.

Kiss had a 9.9 12+ (only numbers i can see) in October. Jam'n had a 6.9. Mix, a 3.2 - less than half of Jam'n and less than a third of Kiss.

Collectively, that is a 16.8 share (Kiss & Jamn) that has absolutely NO competition. They are winning by default.

As far as 92.3 NOW and Play 98.7 - I wasn't pointing those stations out as great examples of how to run a station. But I'm making the point that CBS decided to launch stations against other fully-staffed stations. 98.7 completely missed the mark in Tampa, where Hot 101-5 took off and now are in nearly a dead heat with FLZ. 92.3 NOW... for a multitude of reasons not working. AMP is successful because Kevin Weatherly is a genius. But if CBS is willing to flip against fully staffed stations, they should be willing to flip for high performing, hardly staffed, un-contested stations. A solid CHR-M that doesn't play Bon Jovi and cater to the older part of their demographic is what the town needs. 16.8% of radios agree.
 
92-3 Now isn't working because their jocks sound like they're going to slip a roofie into my drink at a nightclub. Z100 wins because their jocks sound like they just want to dance and have a good time.
 
iknowpeople said:
Here's the thing: Kiss 108 is a generational station. The kids listen to it. The parents listen to it because when they were kids, they listened to it. They also listen because there is no other choice.

Mix is not, to any point, competing with Kiss 108. They play some songs that Kiss does, sure, but as far as approach, not even remotely close.

Kiss had a 9.9 12+ (only numbers i can see) in October. Jam'n had a 6.9. Mix, a 3.2 - less than half of Jam'n and less than a third of Kiss.

Collectively, that is a 16.8 share (Kiss & Jamn) that has absolutely NO competition. They are winning by default.

As far as 92.3 NOW and Play 98.7 - I wasn't pointing those stations out as great examples of how to run a station. But I'm making the point that CBS decided to launch stations against other fully-staffed stations. 98.7 completely missed the mark in Tampa, where Hot 101-5 took off and now are in nearly a dead heat with FLZ. 92.3 NOW... for a multitude of reasons not working. AMP is successful because Kevin Weatherly is a genius. But if CBS is willing to flip against fully staffed stations, they should be willing to flip for high performing, hardly staffed, un-contested stations. A solid CHR-M that doesn't play Bon Jovi and cater to the older part of their demographic is what the town needs. 16.8% of radios agree.
Click to expand...

Mix and KISS aren't competing against each other? That's insane. Using 6+ (not 12+) numbers to make an argument? Even more insane. They ARE competing for W 25-54 numbers and dollars. Then you want to take a station (MIX) that is doing pretty good W 25-54 and go 18-34 with it, correct? Even more insane than the 6+ number argument. Once again, this is a different situation than NY and LA. Like I said, I'm not too sure about Tampa.

And riddle me this, how can you say that "16.8% of radios agree" they want something different? You've talked to 100% of each station's cume to draw this conclusion? Impressive!?!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom