Sponsors who love to hear themselves on the radio.

[cspotrun]

Most people hit the button when the commercial break comes on. Me too.

the trick is to not only get your message across but also(dare i say it, ENTERTAIN) the audience, if you can do that, you WIN!
have you ever been on the air and gotten a REQUEST to play a commercial again? (because it was so funny or good?) i have, and NO it wasn't from the client either.

Maybe his sister was in the commercial?

you could be right, there was no caller ID on the phone, but what good would it do, its not like someone can make the guy on the air play a FREE commercial for a caller. so, what's in it for them?

 

[radioho]

Most people hit the button when the commercial break comes on. Me too.

the trick is to not only get your message across but also(dare i say it, ENTERTAIN) the audience, if you can do that, you WIN!
have you ever been on the air and gotten a REQUEST to play a commercial again? (because it was so funny or good?) i have, and NO it wasn't from the client either.

Maybe his sister was in the commercial?

you could be right, there was no caller ID on the phone, but what good would it do, its not like someone can make the guy on the air play a FREE commercial for a caller. so, what's in it for them?

If you had no caller ID, and didn't know who it was, how do you know it wasn't the client?

But I agree with Dutch, I think it was his sister.

 

[Silkie]

Most people hit the button when the commercial break comes on. Me too.

the trick is to not only get your message across but also(dare i say it, ENTERTAIN) the audience, if you can do that, you WIN!
have you ever been on the air and gotten a REQUEST to play a commercial again? (because it was so funny or good?) i have, and NO it wasn't from the client either.

Maybe his sister was in the commercial?

you could be right, there was no caller ID on the phone, but what good would it do, its not like someone can make the guy on the air play a FREE commercial for a caller. so, what's in it for them?

If you had no caller ID, and didn't know who it was, how do you know it wasn't the client?

But I agree with Dutch, I think it was his sister.

True story: I broadcast my own commercial once, and the radio station at which I broadcast it got bombarded with calls about it, because it was that good - 60 seconds and people had to stay tuned in to find out if it would be on again. I don't remember whether I bought six or seven spots, but they were spaced out over four and a half days. I had a tape of it, so I played it in my little store only once during my busiest time, and a woman said, "Oh my God! You have to listen to this commercial!".

When you have a winner, you know it.

 

[justalurker]

have you ever been on the air and gotten a REQUEST to play a commercial again?

Before my time, but I'd like to teach the world to sing ... a jingle so good that it became a song.

 

[cspotrun]

Most people hit the button when the commercial break comes on. Me too.

the trick is to not only get your message across but also(dare i say it, ENTERTAIN) the audience, if you can do that, you WIN!
have you ever been on the air and gotten a REQUEST to play a commercial again? (because it was so funny or good?) i have, and NO it wasn't from the client either.

Maybe his sister was in the commercial?

you could be right, there was no caller ID on the phone, but what good would it do, its not like someone can make the guy on the air play a FREE commercial for a caller. so, what's in it for them?

If you had no caller ID, and didn't know who it was, how do you know it wasn't the client?

But I agree with Dutch, I think it was his sister.

True story: I broadcast my own commercial once, and the radio station at which I broadcast it got bombarded with calls about it, because it was that good - 60 seconds and people had to stay tuned in to find out if it would be on again. I don't remember whether I bought six or seven spots, but they were spaced out over four and a half days. I had a tape of it, so I played it in my little store only once during my busiest time, and a woman said, "Oh my God! You have to listen to this commercial!".

When you have a winner, you know it.

are you the dude's sister, mannn

 

[Silkie]

Most people hit the button when the commercial break comes on. Me too.

the trick is to not only get your message across but also(dare i say it, ENTERTAIN) the audience, if you can do that, you WIN!
have you ever been on the air and gotten a REQUEST to play a commercial again? (because it was so funny or good?) i have, and NO it wasn't from the client either.

Maybe his sister was in the commercial?

you could be right, there was no caller ID on the phone, but what good would it do, its not like someone can make the guy on the air play a FREE commercial for a caller. so, what's in it for them?

If you had no caller ID, and didn't know who it was, how do you know it wasn't the client?

But I agree with Dutch, I think it was his sister.

True story: I broadcast my own commercial once, and the radio station at which I broadcast it got bombarded with calls about it, because it was that good - 60 seconds and people had to stay tuned in to find out if it would be on again. I don't remember whether I bought six or seven spots, but they were spaced out over four and a half days. I had a tape of it, so I played it in my little store only once during my busiest time, and a woman said, "Oh my God! You have to listen to this commercial!".

When you have a winner, you know it.

are you the dude's sister, mannn

Nah, I was the only one in the commercial. No skits, no music, no nuttin' else.

 

[Board Editor]

MOVED: TIO: Sponsors who love to hear themselves on the radio.

Some posts in this topic have been moved to Take It Outside.

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[PTBoardOp94]

Re: MOVED: TIO: Sponsors who love to hear themselves on the radio.

Some posts in this topic have been moved to Take It Outside.

[iurl=http://boards.radio-info.com/smf/index.php?topic=125376.0]http://boards.radio-info.com/smf/index.php?topic=125376.0[/iurl]

Amen to BaltimoreJack!

 

[redriverg]

"Hi, I'm Dennis Reinbold. Buy my vee-hickels"

 

[Silkie]

ONE guy who pulled it off and became a local legend by doing his own commercials was car dealer Bob Catterson in Indianapolis....he started doing the commercials for Charlie Stuart Oldsmobile where he was a salesman and became so popular he got his OWN dealership! remember the line ? "NOOOOOOOOOOBODY....."

"Hey, did you hear about that guy from the Dave Mason commercials? He died in a car accident. They found his head but NOOOOOOOOOOBODY!"

Guess he should have quit while he was ahead?

 

[scottyb41017]

jnewkirk77;

Actually Bob not only did commercials for Catterson Buick, but for dealers around the mid-west including my father's dealership which opened around 1975, and is now called Florence Buick in Florence, KY. My Dad was Bob's GM for years and Bob actually moved my Dad into his office and rarely came in after Dad got his sea legs. I remember hanging out at the dealership as a kid. The salesmen would give me quarters so I could buy "Chuckles" out of the vending machine. I'm also sure I drove the guys in the service department crazy because I was always back there getting into stuff and asking stupid questions.

Bob was really good to my Dad, even gave him a loaner when we moved to Florence to build the Buick store. He also marketed a sales method very unique to the car business during the 70's and 80's, mainly that a salesman should use "qualifying" carefully. His thought was that this approach was counter productive. The information gleaned was often smoke and mirrors because the prospect expected to be qualified, it often would offend the prospect and quite frankly it made the salesperson come off as being cheesy.

I went into the car business in 1983, unfortunately though not for my father who lost his store in 1983 due to the recession. But, I remember watching Bob's training videos and carried those principles into my sales career. I am now a CPA.

As a side note, my Dad's dog "Goofy" was the mayor of Rabbit Hash, KY. Dad was interviewed by phone on the Jimmy Kimmel Show, my stepmother appeared in Women's Day (I think that's the one) and a documentary called "Rabbit Hash - Center of the Universe" was filmed and released sometime around 2004 or so. The movie is driven by the "big election" and my Dad and Step-Mom are in it quite a bit. Dad passed before the release as did Goofy.

One final question. Is Jagoe Builders still around in Owensboro? I drove all the way from Florence, KY to take her to her prom in 1980. Her family was super nice to me, very generous, and I think of Karen often and with much affection. I'd love to know how she is doing.

 

[AndTheLambGoesBAA]

jnewkirk77;

Actually Bob not only did commercials for Catterson Buick, but for dealers around the mid-west including my father's dealership which opened around 1975, and is now called Florence Buick in Florence, KY. My Dad was Bob's GM for years and Bob actually moved my Dad into his office and rarely came in after Dad got his sea legs.

My dad ran camera in early TV for Catterson's old dance show. Years later I ran camera for Catterson's car spots.

 

[bigtime]

I'd consider buying a car from Catterson after hearing those spots, but Andy Mohr's spots are enough to make me never want to go there. It's all personal preference though. Somebody must be ok with the Andy Mohr delivery cause he's still in business.

 

[N_D_Radioguy]

I'd consider buying a car from Catterson after hearing those spots, but Andy Mohr's spots are enough to make me never want to go there. It's all personal preference though. Somebody must be ok with the Andy Mohr delivery cause he's still in business.

There's a school of thought that says, "if he's not slick in his commercials, he must be an honest guy."

There are some who would think Catterson was too polished.