Stingray Digital Media is debuting the Soft AC “Breeze” brand in a pair of Canadian markets.
Both Classic Hits “96.3 Capital-FM” CKRA Edmonton and “LG 104.3” CKLG Vancouver will debut their new identities on December 26 at 12:00am. Stingray SVP/Brands & Content told Canada’s BroadcastDialouge.com, “We saw an opportunity in both Edmonton and Vancouver to fill a void that was glaring,” said Jones. “Both markets lack a radio station like this, and Edmonton has no AC station at all. So, we saw a window for ratings and revenue growth in two of Canada’s best radio markets, and we decided to seize it.”