Stockton Radio Station has new calls, Is new format next?

[Floyd]

On December 1,KUYL-1280 Stockton changed its calletters to KWSX.They are currently Religious "AM 1280 The Lighthouse". Their previous calls "KUYL" meant "Cool" or as they called themselves "KOOL 1280" when they were 50's/60's Rock and Roll Oldies. I don't know what the new calletters stand for, so I am not sure if there is a format change coming soon? Somehow I seriously doubt it.

 

[MichaelRivers]

Stockton has to be the most neglected and dismissed radio market. It's bigger than Modesto, yet seems to take a back seat to it.

Why aren't they clearing all of Clear Channel's talk programming there. KFBK ignores Stockton as does KFIV. KGO and KCBS don't bother covering Stockton either. There's no station really focused on Stockton except for KSTN (gag) and KJOY. KQOD seems to care more about Manteca than Stockton. KWIN has become a regional superstation that promotes many of its promotional events in Modesto.

With Stockton appearing to have a rebirth, (new waterfront, downtown arena and ballpark)...the local media, ie: The "Don't Dare Call it Stockton" Record and "local" radio stations seem to be absent.



> On December 1,KUYL-1280 Stockton changed its calletters to
> KWSX.They are currently Religious "AM 1280 The Lighthouse".
> Their previous calls "KUYL" meant "Cool" or as they called
> themselves "KOOL 1280" when they were 50's/60's Rock and
> Roll Oldies. I don't know what the new calletters stand for,
> so I am not sure if there is a format change coming soon?
> Somehow I seriously doubt it.
>
<P ID="signature">______________
Michael Rivers
Los Angeles</P>

 

[radiospasm]

> Stockton has to be the most neglected and dismissed radio
> market. It's bigger than Modesto, yet seems to take a back
> seat to it.

The main reason is that there is A LOT LESS advertising dollars in Stockton compared to Modesto, and even Merced. Who wants to target less money?

However, you should be pleased to hear that KUYL has changed its call letters to KWSX to simulcast CC's News/Talker out of Modesto, KFIV. The lame part of it is that since Modesto's station is K-Five, the Stockton one will be K-Six. Absolutely lame if you ask me.

I think the main reason for this change is because earlier this year KFIV lost it's affiliation with local sports teams (from UOP, etc.) to Citadel's KESP/Modesto and San Joaquin's KSTN-A/Stockton. These local sports are a GREAT source of revenue, and help localize a station. I wouldn't be surprised if this change leads them to fighting for those sports teams back next year because "we are now on in Stockton and Modesto and we're just one station, rather than dealing with two."

Just my input and opinion.