• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Straight Radio Station Owner Energizes Gay Media Market

Kevin said:
Talking Furniture said:
I'll stand by my statement. Research budgets are down across the board but Energy is not out-researching the majority of the radio stations in San Francisco.
Click to expand...

Any evidence to back that up?

I didn't think so.


All I have to say is this guy is a really smart business man, especially knowing that San Francisco has the largest gay population in the country.

And BTW, I thought this area was more liberal. Unless I am mistaken.
Click to expand...


Back up what? That research budgets are down? Ok, I'm assuming most stations have less to spend in that area than they might have a few years ago. It's an observation based on personal experience. Can KNGY be spending more on research than "than virtually all of their corporate competitors" - more than ABC, CBS, Entercom, Cumulus, Clear Channel stations? Again, I have some personal knowledge and enough contact with budget setters in the market to venture a pretty good guess. But, for the sake of getting beyond this point, I'll revise my original stance. I'll agree that KNGY is outspending their direct competition. In today's trend KNGY is #32 with adults. I'm certain that they're outspending #31 KUIC-FM and #33 KIQI in music research.

What does "liberal" have to do with this discussion?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom