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Study findings: Listener opinions and use of local radio

Mike_Saffran

Mike_Saffran

In 2007, some visitors to this board completed a survey of radio listeners as part of a study conducted at Rochester Institute of Technology.

Select findings and survey results from the study, Effects of Local-Market Radio Ownership Concentration on Radio Localism, the Public Interest, and Listener Opinions and Use of Local Radio, are available in a news release that includes study highlights, and on an audio podcast discussing research findings.

Links to the news release and audio podcast, along with a link to the full study, are provided in a thread on the Buffalo/Niagara Falls/Rochester board: http://boards.radio-info.com/smf/index.php/board,233.0.html

Thank you for your participation in the survey and for your contribution to this study by sharing your opinions about local radio.

Mike Saffran
 
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