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Study Sees New Media as ‘Expansion of Radio Market’

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bigtalkradiofan

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http://www.rwonline.com/dailynews/index.php

Last Updated: 2006-04-13

Study Sees New Media as ‘Expansion of Radio Market’

All those new digital media platforms that sometimes seem to bedevil radio managers — Internet radio, satellite, podcasting — are really new forms of radio and are a “testament to the popularity of radio programming.” So says Arbitron in releasing a new study it did with Edison Media Research. ...

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