Successful Adult Standards stations in the 25-54 demos

[ChrisInMI]

According to Solutions Broadcast, these Adult Standards or B/EZ formatted stations placed in the top five in the 25-54 age demographics in the summer of 2007. I won't give the shares but I will give the rankings. For more info, see: http://www.solutionsbroadcast.com/PDF/Summer_2007.pdf

Albany, NY - WKLI 100.9 FM - #2
Binghamton, NY - WINR 680 AM - #4 (Music of Your Life)
Burlington, VT/Plattsburgh, NY - WJOY 1230 AM - #5 (Timeless Favorites)
Cedar Rapids, IA - KMRY 1450 AM - #3 (Timeless Favorites)
Dubuque, IA - KDTH 1370 AM - #3
Fayetteville, AR - KBVA 106.5 FM - #5
Fort Pierce/Stuart, FL - WOSN 97.1 FM - #4 (Dial Global)
Manchester, NH - WFEA 1370 AM - #4 (Dial Global)
Muncie/Marion, IN - WMRI 860 AM - #5 (Music of Your Life)
Myrtle Beach, SC - WEZV 105.9 FM - #4 (B/EZ)
Pittsburgh, PA - WJAS 1320 AM - #5
Redding, CA - KLXR 1230 AM - #4 (they don't have a website so I'm not sure if they use a satellite format)
Rochester, MN - KNXR 97.5 FM - #3 (B/EZ)
Tampa, FL - WDUV 105.5 FM - #2 (Soft AC)
Waterloo, IA - KWLO 1330 AM - #5 (Timeless Favorites)

 

[vchimpanzee]

WEZV in Myrtle Beach, SC, should no longer be considered B/EZ. There are no instrumentals to speak of. It sounds a lot like Dial Global.

 

[IBadget1]

In Honolulu, 99.5 the Jewel KHUI is #4.

 

[publisher]

In Honolulu, 99.5 the Jewel KHUI is #4.

They're also streaming now, for anyone looking for good quality Dial Global audio.

 

[dbdigital]

Several months back, I proposed that all radio stations should become non-com which could serve to reduce the repetition of formats in a single market and create more diversity in programming, including the return of formats deemed "unsalable".

In a way, this is what's happening with Philly station WHAT 1340 which recently flipped to Adult Standards. Apparently, listeners are so happy with the new format that they are sending the station unsolicited contributions just to keep the station from flipping to something else.

Read about it here:

http://www.insideradio.com/pdheadlines.asp?phid=524144&PT=Today's+Top+Stories

This tells me that the time is right for Adult Standards and that their is a radio audience desperately searching for an alternative to the mindless crap that many stations are currently airing.

db

 

[klutch00]

Several months back, I proposed that all radio stations should become non-com which could serve to reduce the repetition of formats in a single market and create more diversity in programming, including the return of formats deemed "unsalable".

In a way, this is what's happening with Philly station WHAT 1340 which recently flipped to Adult Standards. Apparently, listeners are so happy with the new format that they are sending the station unsolicited contributions just to keep the station from flipping to something else.

Interesting idea, but I think that Adult Standards in Philly would be better off on a stronger signal-at least during the daytime. Suggestions could include: 560, 640, 950 and 990 (fat chances) or a little more realistically: 800, 860, 900, 1540.

 

[dbdigital]

Several months back, I proposed that all radio stations should become non-com which could serve to reduce the repetition of formats in a single market and create more diversity in programming, including the return of formats deemed "unsalable".

In a way, this is what's happening with Philly station WHAT 1340 which recently flipped to Adult Standards. Apparently, listeners are so happy with the new format that they are sending the station unsolicited contributions just to keep the station from flipping to something else.

Interesting idea, but I think that Adult Standards in Philly would be better off on a stronger signal-at least during the daytime. Suggestions could include: 560, 640, 950 and 990 (fat chances) or a little more realistically: 800, 860, 900, 1540.

Living in Los Angeles, I'm not familiar the Philadelphia radio scene, but I have read that WHAT doesn't have the best coverage. Actually, it's too bad that, in whatever market Adult Standards exists, it is relegated to AM and, therefore, subject to the whims of environmental noise and uneven daytime/nighttime coverage.

With the exception of LPFMs such as Chuck's station, I doubt we'll ever see Adult Standards on FM.

db

 

[Chuck]

With the exception of LPFMs such as Chuck's station, I doubt we'll ever see Adult Standards on FM.

db

You are probably right. It is a nearly ideal for LPFMs. Although the numbers may not be big, the format has a lot of loyalty and most fans will put up with a less than robust signal to listen. I know of at least one other LPFM that has had similar success with the format.

There is a distinct possibility that you may see more LPFM stations on the air one of these days. Kevin Martin, FCC Chairman, is scheduled to make an important announcement about LPFM on November 27. Everyone in the LPFM community is hoping that it will include an announcement regarding the onerous third adjacent channel protections, and hopefully a new filing window. If the third adjacent taboo is dropped, quite a few new stations might have a chance of signing on. Still, it will take action by Congress to make that happen.

Also wished for is some form of Primary Status or at least protection from encroachment from full power stations who want to move in and force the LPFM off the air. It has happened several times so far. He is also expected to make some cautionary comments about using LPFMs as translators for a satellite network. Unfortunately, that's all most of them are, and that was not the intent of the service. They were supposed to fill in gaps by serving the un-served, and providing local programming and information. There isn't much local about a 24/7 satellite feed.

If more stations get on the air, maybe some of them will get the message and adopt a Standards format. We’ll see…

 

[dbdigital]

With the exception of LPFMs such as Chuck's station, I doubt we'll ever see Adult Standards on FM.

db

You are probably right. It is a nearly ideal for LPFMs. Although the numbers may not be big, the format has a lot of loyalty and most fans will put up with a less than robust signal to listen. I know of at least one other LPFM that has had similar success with the format.

There is a distinct possibility that you may see more LPFM stations on the air one of these days. Kevin Martin, FCC Chairman, is scheduled to make an important announcement about LPFM on November 27. Everyone in the LPFM community is hoping that it will include an announcement regarding the onerous third adjacent channel protections, and hopefully a new filing window. If the third adjacent taboo is dropped, quite a few new stations might have a chance of signing on. Still, it will take action by Congress to make that happen.

Also wished for is some form of Primary Status or at least protection from encroachment from full power stations who want to move in and force the LPFM off the air. It has happened several times so far. He is also expected to make some cautionary comments about using LPFMs as translators for a satellite network. Unfortunately, that's all most of them are, and that was not the intent of the service. They were supposed to fill in gaps by serving the un-served, and providing local programming and information. There isn't much local about a 24/7 satellite feed.

If more stations get on the air, maybe some of them will get the message and adopt a Standards format. We’ll see…

Yes, I've been following with great interest the latest developments on LPFM. I know Chairman Martin has been talking a lot about minorities and women owning LPFMs, maybe he'll surprise us with some novel initiative (or a petition for rulemaking) that we haven't heard of yet, in addition to the other proposals you mentioned.

One thing that I did find disappointing, according to a report in Inside Radio, the third adjacent rule will remain in effect for urban or metro areas. So that means no new LPFMs for Los Angeles County.

But, without a doubt, any LPFM airing Adult Standards is, indeed, doing a tremendous public service. The Adult Standards and Beautiful Music genre are just as much a part of our great musical heritage as, say, Bluegrass is. Sadly, these formats have long been pushed aside by the conglomerates and have become largely forgotten by the American public... or, at least, unknown to most younger Americans.

So, for an LPFM, such as yours, to give this music a place on the FM dial is a very good thing.

db

 

[klutch00]

Several months back, I proposed that all radio stations should become non-com which could serve to reduce the repetition of formats in a single market and create more diversity in programming, including the return of formats deemed "unsalable".

In a way, this is what's happening with Philly station WHAT 1340 which recently flipped to Adult Standards. Apparently, listeners are so happy with the new format that they are sending the station unsolicited contributions just to keep the station from flipping to something else.

Interesting idea, but I think that Adult Standards in Philly would be better off on a stronger signal-at least during the daytime. Suggestions could include: 560, 640, 950 and 990 (fat chances) or a little more realistically: 800, 860, 900, 1540.

Living in Los Angeles, I'm not familiar the Philadelphia radio scene, but I have read that WHAT doesn't have the best coverage.

That's exactly my point! The first four stations blanket the metro-Philly area with decent signal. The latter four are all class 'D's with decent daytime signals but poor or non-existent nighttime signals.

Actually, it's too bad that, in whatever market Adult Standards exists, it is relegated to AM and, therefore, subject to the whims of environmental noise and uneven daytime/nighttime coverage.

With the exception of LPFMs such as Chuck's station, I doubt we'll ever see Adult Standards on FM.

db

Some of that noise doesn't have to exist. I think there is a way that the noise present on AM can be 'tamed' or that radios can be made to reduce the interference. There are a few areas like Las Vegas and Honolulu where you have FM standards stations.