• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Suggestion - New section - ATSC 3.0 (the latest "radio with pictures" tech) reception reports

A more general question - anyone see any parallels between the rollout of ATSC 3.0 and the (USA) rollout of AM stereo?
(voluntary, somewhat duplicating an existing [radio] service, need new receivers, not much of a clamour for what it offers)


Kirk Bayne
 
kfbkfb said:
A more general question - anyone see any parallels between the rollout of ATSC 3.0 and the (USA) rollout of AM stereo?
(voluntary, somewhat duplicating an existing [radio] service, need new receivers, not much of a clamour for what it offers)


Kirk Bayne
Click to expand...
Apples and oranges. Listeners had completely moved away from AM for music by the time AM stereo was introduced for testing and a market decision, so AM stereo was pretty well DOA. One didn't need a special radio (or TV) to receive AM stereo, but one does for ATSC 3.0.

The only way ATSC 3.0 will be a thing, is if the FCC/Congress sees the opportunity to free up a boatload of spectrum to auction-off.
 
Kelly A said:
The only way ATSC 3.0 will be a thing, is if the FCC/Congress sees the opportunity to free up a boatload of spectrum to auction-off.
Click to expand...
Bank on it once 3.0 is established nationwide. Probably sometime in the early or mid 2030s before 1.0 is turned off.

But will it matter by then? Streaming will probably be universal by the end of this decade, making all OTA broadcasting moot.
 
KeithE4 said:
Bank on it once 3.0 is established nationwide. Probably sometime in the early or mid 2030s before 1.0 is turned off.

But will it matter by then? Streaming will probably be universal by the end of this decade, making all OTA broadcasting moot.
Click to expand...
Technically, ATSC 1.0 is already a form of streaming. Just not via the public Internet.
Personally, I don't see OTA or CATV going away permanently. It may continue to lose market share to Internet streaming/OTT, but just like terrestrial radio broadcasting, still serves a purpose.
 
KeithE4 said:
Bank on it once 3.0 is established nationwide. Probably sometime in the early or mid 2030s before 1.0 is turned off.

But will it matter by then? Streaming will probably be universal by the end of this decade, making all OTA broadcasting moot.
Click to expand...
Not to most folks on fixed incomes. Plenty depend on free OTA broadcasting, or do without.
 
kenglish said:
Not to most folks on fixed incomes. Plenty depend on free OTA broadcasting, or do without.
Click to expand...
The whole OTT/VOD/Streaming model started out strong, but has hit some speed bumps. Especially since introductory pricing models of free to six dollars a month have gone away. Now that consumers are starting to see monthly bills from multiple streaming providers adding up to close to what they were paying for cable or satellite, streaming divisions like Paramount, NBC-Peacock, Disney+ and alike, are seeing their new subscriber numbers leveling off, to dropping. That, and the combination of vaccinated consumers getting out of home not watching streaming, and production companies not having fresh content to stream, and the future of an all streaming, ala carte world is in question.

Last statistics I saw, puts OTA TV viewership at around 18% average. Not a huge number, but one the industry can't ignore.
 
Kelly A said:
The whole OTT/VOD/Streaming model started out strong, but has hit some speed bumps. Especially since introductory pricing models of free to six dollars a month have gone away. Now that consumers are starting to see monthly bills from multiple streaming providers adding up to close to what they were paying for cable or satellite, streaming divisions like Paramount, NBC-Peacock, Disney+ and alike, are seeing their new subscriber numbers leveling off, to dropping. That, and the combination of vaccinated consumers getting out of home not watching streaming, and production companies not having fresh content to stream, and the future of an all streaming, ala carte world is in question.

Last statistics I saw, puts OTA TV viewership at around 18% average. Not a huge number, but one the industry can't ignore.
Click to expand...
correct, that why i refer to it as a "streaming bubble" because bubbles don't have long term growth and sooner or later, it will burst and we nearing the bubble busting for streaming.
 
Will_H_69_9 said:
correct, that why i refer to it as a "streaming bubble" because bubbles don't have long term growth and sooner or later, it will burst and we nearing the bubble busting for streaming.
Click to expand...
I don't think streaming via the Internet will ever go away. The providers will just need to continue adjusting their models until they find a more consistent stream (pardon the pun) of revenue.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom