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SWEDISH HOUSE MAFIA SELLS OUT MSG (NY) IN 41 MINUTES!

T

TonySantiago

If there is still any question on the corporate front about the impact of dance music, take a look at this!!!!

Tickets went on sale last week for the Swedish House Mafia performing at Madison Square Garden, a 13,000 seat arena, on December 16th. The tickets were SOLD OUT in 41 MINUTES!!! What's even MORE insane are the asking prices over at StubHub, from the cheapest price (as of this post) starting at $177 going up as high as $1,166 for a luxury box!

http://www.stubhub.com/swedish-house-mafia-tickets/swedish-house-mafia-new-york-madison-square-garden-12-16-2011-2177154/

They may do another date, not sure yet but as I've said, people are DEMANDING this stuff! I hope corporate sees this! :)
 
I believe we may now be in the future that many of us here once dreamed about. It hasn't taken the exact form some may have hoped or wanted, but it's here. This is the confirmation. Welcome to the future and congrats to those like the OP who NEVER GAVE UP.
 
Tony Santiago said:
What's even MORE insane are the asking prices over at StubHub, from the cheapest price (as of this post) starting at $177 going up as high as $1,166 for a luxury box!

http://www.stubhub.com/swedish-house-mafia-tickets/swedish-house-mafia-new-york-madison-square-garden-12-16-2011-2177154/
Click to expand...

The guys at SHM are not happy about these outrageous prices, and asking people NOT to purchase them at these insane sums.
For more check out the Facebook page of Swedish House Mafia.
 
Big deal. Kenny Chesney sold out Meadowlands Stadium. Only Springsteen, Bon Jovi, and the NFL do that. Does that justify a country radio station in NY?
 
Dance is always dismissed as a "niche" format. Country is not. Country is about as mainstream as it gets, and NYC is the oddball out when it comes to lacking the format. SHM selling out as fast as it did, at the price that it did proves that dance needs to be taken seriously in the US because there is a market for it. Anyone who doesn't see that, given the evidence, is in denial.
 
The issue isn't whether or not it should be taken seriously. That's a music issue. The issue is can it attract enough people around the clock to make a radio station profitable. Radio is not in the music business. House music is attracting large numbers of people. But it's not practical as a 24/7 radio format.
 
TheBigA said:
The issue isn't whether or not it should be taken seriously. That's a music issue. The issue is can it attract enough people around the clock to make a radio station profitable. Radio is not in the music business. House music is attracting large numbers of people. But it's not practical as a 24/7 radio format.
Click to expand...

Let me get to the non-quoted issue first:

Just for the record, I never said that a dance music concert selling out should automatically give us a station. I've posted this because I just want those to see how much dance music (or EDM) is making an impact as of late. For me this is the first time I've ever seen a dance music venue at a major arena in New York sell out as quick as it did.

Now to your quote:

There is one thing to think as a fan, then there is something else to think as a programmer. If this was me, hypothetically speaking, I wouldn't do a 24/7 house format. I know there are a lot more casual fans out there than core ones so I would have to cater programming to those folks and play the Chris Brown, Pitbull, Rihanna but step it up more on the dance branded artists and even that would have to be on a commercial potential aspect. I also understand that corporate doesn't want to spend crazy money on something that they feel can only garner a 1.0 share (despite the anomalies of a Pulse 87). That's why I had suggested HD on another post. One with a New York character.

Things have to be proven again. Given the chance, let's prove something :)
 
CHRles said:
The guys at SHM are not happy about these outrageous prices, and asking people NOT to purchase them at these insane sums.
For more check out the Facebook page of Swedish House Mafia.
Click to expand...

I can't blame Axwell, Steve or Sebastian for feeling that way. :( In one sense, it's a good thing that something like this sold out. But then again, the scalpers also get on this and overinflate the prices and that stinks, especially for those fans that really want to see SHM.

I liked the concept that the Smashing Pumpkins did years ago. They charged one price for tickets but the seats were not marked. When people got to the arena, they traded their unmarked tickets for ones that had seats, which were spread randomly. So it was luck of the draw that you had good seats and paid a fair price and the scalpers couldn't put up a direct seat on StubHub or any of the brokers.
 
Tony Santiago said:
I also understand that corporate doesn't want to spend crazy money on something that they feel can only garner a 1.0 share (despite the anomalies of a Pulse 87). That's why I had suggested HD on another post. One with a New York character.

Things have to be proven again. Given the chance, let's prove something :)
Click to expand...

Once again, it's not about proving something. Take a look at the money classical music has attracted. Lincoln Center. Carnegie Hall. Lots of rich people buying annual subscriptions in concert tickets and memberships in TV and radio stations. But it wasn't enough to keep WNCN and WQXR on the air as commercial classical radio stations.

It's also not about "corporate radio." I've worked for small radio companies and they're less likely to spend money on House or Dance. Especially if they only own one station in a market. However, if you read Sean Ross's column, he points out that some aspects of techno and house are getting airplay on CHR.

http://www.radio-info.com/programming/programming-music/its-over-everyone-listens-to-techno

I think the right direction is to incorporate some of the music in existing formats. Country has become a major player in radio by mixing pop, 80s rock, and southern rock with traditional country. It's broadened its audience, and it's another tool in the pocket of programmers to differentiate one station from another. So it makes sense for both CHR and Urban stations to play house, dance, and techno in dayparts where it can work. But the idea of a 24/7 format built around it is just pre-mature.

I really don't see HD radio as a place for format innovation. It has more of a chance in internet radio. IHeartRadio or last.fm is where radio companies are directing their attention now.

In a way, House music is the new century's version of grunge. In the late 80s, grunge was appealing to a lot of gen x males who felt disconnected from the mainstream. I see House as a similar kind of thing. People will go to MSG not necessarily to hear a concert, but participate in a social event. Also similar to the raves of ten years ago. By the way, that's historically the role opera played 400 years ago. Is House the new opera? I don't know.
 
TheBigA said:
In a way, House music is the new century's version of grunge. In the late 80s, grunge was appealing to a lot of gen x males who felt disconnected from the mainstream. I see House as a similar kind of thing. People will go to MSG not necessarily to hear a concert, but participate in a social event. Also similar to the raves of ten years ago. By the way, that's historically the role opera played 400 years ago. Is House the new opera? I don't know.
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Actually, dubstep is more of this century's "grunge". When you hear those bizarre sounds, it has a more "grungy" style to it than house and other forms of dance music.

And funny you mention House as the new opera. I forget where but somewhere in Queens this week they are doing a "House Opera". I forget the name but I know that a local NY DJ (Miss Jennifer) is involved in it.
 
While I don't sniff glue I do like Heavy Metal and Grunge. I have no problem viewing Dubstep as Alternative Dance, just like The Prodigy, VNV Nation, and some New Order stuff. At the same time, there's something about Dubstep that may also appeal to some of the Rhythmic/Urban fans.

I definitely think Dubstep is EDM. Not all Dance music clocks in at 125-140 BPMs, and not all of it is 4X4 stuff. You've got Dance styles that are way faster than 140 BPMs, like some Psy-Trance, UK Hardhouse, Happy Hardcore, Jungle, Jumpstyle, and more. Breaks and Drum N Bass don't follow the 4X4 rules, and no one disputes their validity as real Dance genres.

So really I think Dubstep's audience is drawn from a plethora of outlets, whether it be Rockheads, Hip Hop fans, or Dance fans. That it is viewed by some as a bridge between genres makes it good in my eyes.

So which Dubstep Dance songs have stood out to me this past year?

Nero "Guilt"
http://www.youtube.com/watch?v=aU9AtaU0zCk

Magnetic Man Feat. Katy B "Magnetic Man". This is a cross between Dubstep and Breaks.
http://www.youtube.com/watch?v=0drhaypsHFo

Ill Skillz "Gold Streams"
http://www.youtube.com/watch?v=lcdRltieSjI

DJ Fresh Feat. Sian Evans (of Kosheen) "Louder"
http://www.youtube.com/watch?v=eE-dwpWpscU


Rock on with your Dubstep 8)
 
This is one reason why radio stays away from this as a format: Too many differing opinions about what qualifies in the genre. Rather than offend anyone, they don't play it at all.
 
The same can be said for rock... lol. Big difference between Active, Modern, Alternative... and even big differences among classic rockers too. That just means stations have a larger library to choose from. ;D
 
CHRles said:
While I don't sniff glue I do like Heavy Metal and Grunge. I have no problem viewing Dubstep as Alternative Dance,
Click to expand...

I can agree with you on that. It fits best in that Genre, as Crystal Method and Chemical Bros had downtempo tracks. I actually was a big supporter of such music years ago, but it now seems to have disappeared....perhaps because Dubstep has taken its place? I'm sorry but its just not for me. I can dig some Ozzy, or old Punk, but to me, Dub seems comparable to like Cannibal Corpse or something super nuts that only 13 year old angry kids like.

CHRles said:
I definitely think Dubstep is EDM. Not all Dance music clocks in at 125-140 BPMs, and not all of it is 4X4 stuff. You've got Dance styles that are way faster than 140 BPMs, like some Psy-Trance, UK Hardhouse, Happy Hardcore, Jungle, Jumpstyle, and more. Breaks and Drum N Bass don't follow the 4X4 rules, and no one disputes their validity as real Dance genres.
Click to expand...

I agree somewhat, but the difference is that your examples are fast. Dub is too slow. Sounds like Rock on Acid.
 
anthonydt06 said:
The same can be said for rock... lol. Big difference between Active, Modern, Alternative... and even big differences among classic rockers too. That just means stations have a larger library to choose from. ;D
Click to expand...

I gotta bring up WRXP (New York) in this one :). Every rock fan and their MOTHER was complaining about the station when it first launched because of what was sensed as "no direction" of the format in terms of what rock was played and what rock wasn't. I've often heard it mentioned as the Guns N' Roses station.

And I'll call it, rock really never had much of anything revolutionary since grunge. No classic fan ever embraced the alternative sounds or that "rock rap" thing going on with groups like Limp Bizkit.

I don't think dance fans want anything TOO underground on the radio (they can listen to Sirius/XM's "Electric Area" for something like that). They want something uptempo but at the same time something that is slightly ediger than what is mainstream, though mainstream can be part of the format. That's what people want :)

High Five Anthony!!!! :)
 
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