RoddyFreeman said:The market's always had a hole for the black gay format.
Now, there's been a few chr-gay stations "Pride radio" pop up on HD2, and the chicago one was killed off.. mainly i'd say because HD2 overall doesn't have a following yet.
But I feel that 'gay' is not a radio format. But CHR/Main is a format, Urban is a format, Country is a format. Much like "Spanish" is not a format, but Spanish Country is (Regional Mexican) Spanish CHR, Spanish Newstalk, etc.
In the clubs, on the radio, people listen to MUSIC, and happen to be gay or straight. Focusing on a radio station to cater specifically to the gay community and calling it "Pride Radio" i believe is a hard sell, especially where many business are staffed by Republicans and "Bible bangers." (not bashing political parties or beliefs, just stating overall fact). Much like Black racism and discrimination of "do we want those people in our business," I can see the same reaction to gay folk, even though those two demo's have a major spending force.
The approach that radio stations can tap into, is instead of focusing on an overall gay branding of the station itself, they can focus on promotion and sponsorship of gay events. So far, has any Urban radio station ever done a live broadcast from a gay club, or at least promoted one for example the "#1 alternative Saturday night spot, live with DJ XXX"?
Not that i know of.