WHAT IF?
Several years ago.... the SUV had become established as a "family workhorse" vehicle that was still more truck than car. But the luxury brands were beginning to "stick their toes in the water" with upgraded versions.
A daughter of mine who was on a one-woman-crusade to burn up the world's supply of jet fuel found herself seated next to a large-economy-sized guy on a flight. He as dressed as though he would head for the nearest trail and start hiking when the plane landed. OH, BOY! she thought.
Conversation began. It turns out he was a rather sophisticated guy doing market research for an automobile company. He had been to a major city where he took a list of new owners of SUVs who lived in upscale neighborhoods and engaged those buyers in research interviews. None of this "On a scale of 1 to 10, rank your satisf.....". No, sit down with the family and just let the comments roll out. What brand/model did you buy? What else did you look at? What feature(s) guided your decision.
I don't remember which brand he worked for, and I wouldn't feel comfortable revealing his connection if I did remember, but the bottom line of his research... what he was reporting to his company: We priced our SUV too cheap! The buyers we are targeting expect exclusivity. They don't want to pull up to a vehicle like their own at a stoplight and look out of the corner of their eye and see that Joe & Molly Sixpack are driving the same thing on their way McDonalds that the "target market" folks are driving to the most exclusive country club in town.
That little tale has nothing to do with including or excluding radios from the dash of new vehicles.... EXCEPT- the auto industry may or may not be doing a better, more sophisticated job of market research than most of us are. The question is: Is the broadcast industry doing that level of market research. The guy in the plaid flannel hikers shirt costume may have been out interviewing Joe & Molly Sixpack recently and finding out whether a radio in the dash is important to them.
When I read the title to this thread.... I have to wonder if the auto industry is way out in front of the rest of us.... or is wandering around the picnic grounds in a hiker's shirt when they ought to be crunching data.