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Talk Radio in NYC - Not A Hot Summer In The City

M

mwebster

Guest
Arbitron's Summer book is out for NYC.

The NY Post's John Mainelli reports:
<blockquote>
Satellite-bound Howard Stern is still No. 1 in morning drive, but he's now tied with all-news WINS (1010 AM) and down 15 percent from a year ago.

Politics-obsessed WABC (770 AM) and WLIB (1190 AM) — conservative and liberal, respectively — are still showing signs of partisan fatigue. They're up from spring but down from a year ago.

WLIB's midday duo of Jerry Springer and Al Franken were especially hard hit, plunging 35 percent from year-ago ratings.
</blockquote>
Arbitron counts 10 am to 3 pm as one daypart, so Springer and Franken are not reported separately. During last summer's Arbitron book, WLIB broadcast "Unfiltered."

The NY Daily News' David Hinckley offered a somewhat less downbeat view:
<blockquote>
Howard Stern of WXRK (92.3 FM) was tied with all-news WINS (1010 AM) for No. 1 in morning drive.

Talk stations WABC (770 AM) and Air America (WLIB, 1190 AM) both ticked up slightly, while WINS, which celebrated its 40th anniversary, had an unusually strong summer.
</blockquote>
Here are rankings for NY stations with talk-based formats, as reported by Hinckley.

Overall:
6. WINS - News (tie)
8. WABC - Talk (Traditional)
16. WCBS - News (tie)
16. WFAN - Sports (tie)
21. WOR - Talk (Traditional)
25. WLIB - Talk (Progressive)

AM Drive

1. WINS - News (tie)
8. WABC - Talk (Curtis & Kuby) (tie)
10. WCBS - News
15. WFAN - Sports (Imus)
16. WOR - Talk (Ed Walsh et al)

PM Drive
7. WABC - Talk (Sean Hannity)
11. WINS - News
15. WFAN - Sports (tie)
17. WOR - Talk (Bob Grant)

25 to 54
12. WCBS - News

18 to 34
-

----

Apparently, the audiences for talk-based formats have not continued to erode. In all likelihood, talk programmers are holding their collective breath to see whether this is a fluctuation or a trend.

The bad news is the talk audience continues to skew too old for the advertiser-coveted "money demos." For a preview of what this can mean for talk radio, check out the Standards and the Oldies boards. Hoping to bring younger listeners to talk radio, Infinity reportedly is set to bring its new FreeFM format to WXRK when Stern departs. WXRK currently airs Classic Rock after Stern. The station is tied for 10th overall, and tied for 17th in PM Drive, but tied for 1st in AM Drive (with Stern). WXRK is 5th in the 18 to 35 and 24 to 54 segments. Apparently, Infinity is thinking the future of talk radio is FM and PG rated versions of Stern (likely including Boston's Jay Severin).
 
I just had a look and noticed a listing for Middlesex-Somerset-Union. WLIB is listed there and is doing fairly well, twice as good as last summer and recently ticked up a good deal since spring. Not one of the biggest metro areas but listed as #37. WABC is down a good bit since last summer and just dropped a little bit more since spring.

If you listen to Majority Report you will hear a lot of people call in from NJ.

Do the numbers below look at the entire reach of the stations? Might bump WLIB up some more and hurt WABC and the others. WLIB is listed as only gettable in Union according to radio-locator.

> Arbitron's Summer book is out for NYC.
>
> The NY Post's John Mainelli reports:
>
> Satellite-bound Howard Stern is still No. 1 in morning
> drive, but he's now tied with all-news WINS (1010 AM) and
> down 15 percent from a year ago.
>
> Politics-obsessed WABC (770 AM) and WLIB (1190 AM) —
> conservative and liberal, respectively — are still showing
> signs of partisan fatigue. They're up from spring but down
> from a year ago.
>
> WLIB's midday duo of Jerry Springer and Al Franken were
> especially hard hit, plunging 35 percent from year-ago
> ratings.
>
> Arbitron counts 10 am to 3 pm as one daypart, so Springer
> and Franken are not reported separately. During last
> summer's Arbitron book, WLIB broadcast "Unfiltered."
>
> The NY Daily News' David Hinckley offered a somewhat less
> downbeat view:
>
> Howard Stern of WXRK (92.3 FM) was tied with all-news WINS
> (1010 AM) for No. 1 in morning drive.
>
> Talk stations WABC (770 AM) and Air America (WLIB, 1190 AM)
> both ticked up slightly, while WINS, which celebrated its
> 40th anniversary, had an unusually strong summer.
>
> Here are rankings for NY stations with talk-based formats,
> as reported by Hinckley.
>
> Overall:
> 6. WINS - News (tie)
> 8. WABC - Talk (Traditional)
> 16. WCBS - News (tie)
> 16. WFAN - Sports (tie)
> 21. WOR - Talk (Traditional)
> 25. WLIB - Talk (Progressive)
>
> AM Drive
>
> 1. WINS - News (tie)
> 8. WABC - Talk (Curtis & Kuby) (tie)
> 10. WCBS - News
> 15. WFAN - Sports (Imus)
> 16. WOR - Talk (Ed Walsh et al)
>
> PM Drive
> 7. WABC - Talk (Sean Hannity)
> 11. WINS - News
> 15. WFAN - Sports (tie)
> 17. WOR - Talk (Bob Grant)
>
> 25 to 54
> 12. WCBS - News
>
> 18 to 34
> -
>
> ----
>
> Apparently, the audiences for talk-based formats have not
> continued to erode. In all likelihood, talk programmers are
> holding their collective breath to see whether this is a
> fluctuation or a trend.
>
> The bad news is the talk audience continues to skew too old
> for the advertiser-coveted "money demos." For a preview of
> what this can mean for talk radio, check out the Standards
> and the Oldies boards. Hoping to bring younger listeners to
> talk radio, Infinity reportedly is set to bring its new
> FreeFM format to WXRK when Stern departs. WXRK currently
> airs Classic Rock after Stern. The station is tied for 10th
> overall, and tied for 17th in PM Drive, but tied for 1st in
> AM Drive (with Stern). WXRK is 5th in the 18 to 35 and 24
> to 54 segments. Apparently, Infinity is thinking the future
> of talk radio is FM and PG rated versions of Stern (likely
> including Boston's Jay Severin).
>
 
Stations get ratings for the Total Survey Area but the numbers published online are for Metro Areas. M-S-U, Nassau-Suffolk, and other suburban markets are reported separately. Union County is included in both the New York and Middlesex-Somerset-Union markets.

On the Jersey side, WLIB is up 40% in the overall numbers. It looks like NJ 101.5 is back where it was last year after a strong winter book. WOR is holding steady but WABC is down considerably. Only 12+ averages are available for M-S-U; no numbers for dayparts or money demos have been published in the North Jersey daily papers.

> I just had a look and noticed a listing for
> Middlesex-Somerset-Union. WLIB is listed there and is doing
> fairly well, twice as good as last summer and recently
> ticked up a good deal since spring. Not one of the biggest
> metro areas but listed as #37. WABC is down a good bit since
> last summer and just dropped a little bit more since spring.
>
>
> If you listen to Majority Report you will hear a lot of
> people call in from NJ.
>
> Do the numbers below look at the entire reach of the
> stations? Might bump WLIB up some more and hurt WABC and the
> others. WLIB is listed as only gettable in Union according
> to radio-locator.
>
>
 
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