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Tampa-St. Petersburg-Clearwater Arbitron Ratings: May 2011

WWBA at # 31 with a BULLET

WMGG not far behind. LOOK OUT WFLA, they are coming to get you ..........
 
Has the ratings on WSJT gone up at all. I'm still under the impression that a Hot AC is hard to sell. Especially since Tampa already has a Hot AC station that has been alive for over 10 Years. A mainstream AC with 20+ Years on the airwaves. Not to mention an 80's/ 90's VH Station.
 
distantfm said:
97X has seen better days, esp vs 98 Rock.

is it time for that bigger signal yet ?

no ?....oh, ok...never mind
Click to expand...

Lets just wait and see if Cox continues to do well in Houston with KHPT. Looking at the ratings the only FM besides WPOI that has lower ratings is WSJT and of course WSUN. Well thats not relgious, NPR or a rimshot from other communities. Come Fall-Time Cox may do some changes.
 
What should Cox change?

1) WDUV-------why fix it if it isn't broken
2) WWRM-------same
3) WXGL------------doing better than ever
4) Switch WPOI and WSUN?
5) Switch WHPT and WSUN on the assumption people will follow Bubba and Cowhead anywhere?
6) Flip WSUN to Urban AC?
7) Move WPOI to 80's, 90,s and now and go HOT AC with the monster signal?

Or do the standard Cox plan of nothing
 
Getting back to CBS, have the ratings for WLLD changed much at all with the move to 94.1? I don't think it has helped. So you blow up a station (Smooth Jazz WSJT 94.1) that had good demos in the higher incomes groups and made good money.... don't make any headway in moving your Urban station to that 100kw frequency... then put a Hot AC on your former WLLD frequency which isn't doing anything. What a series of dumb moves that all turned out to be for CBS.

Also, no one has mentioned the huge drop WQYK has taken in the last year. Morning show? WFUS is now the #1 Country station, when was the last time QYK wasn't #1 Country and in the top 5? It shows how much trouble country stations are having these days, WFUS is a boring sounding country station, ratings are flat, but they are still #1 in this market now.
 
Country music is terrible right now. Most long time fans hate the new stuff. US-103.5 may be ahead slightly on paper but both stations are losers in my book... but again, the music isn't helping matters.

I agree about Cox. No reason to change anything except to continue to move 102.5 into the 90's and leave the old stuff for The Eagle. 97X is fine. Although I've long suggested a frequency swap with 101.5, Cox seems to really be content with the way their group is positioned and sells. Not sure if moving one or more signals in a different direction makes any sense. If it works, don't try and fix it. I don't see Urban A/C coming to Cox anytime soon with 95.7 already occupying that position in the market.

Although it takes some time for a new station to get traction, 8-9 months after 98.7 flipped, we're not seeing major gains in overall listenership. However, I'd be curious to see how 98.7 stacks up against Mix, Magic, and The Point in key demos. Also... how much audience are they sharing with 93.3? The move to 94.1 for Wild a few years ago was a good one as it put a format and station that's here to stay on the superior stick. Hindsight says Play isn't doing any better than Smooth Jazz when you look at the overall ratings. But again, I'd have to see the revenue for a combined 94.1/98.7 ad buy before I make assumptions.
 
MsMusicRadio said:
What should Cox change?

1) WDUV-------why fix it if it isn't broken
2) WWRM-------same
3) WXGL------------doing better than ever
4) Switch WPOI and WSUN?
5) Switch WHPT and WSUN on the assumption people will follow Bubba and Cowhead anywhere?
6) Flip WSUN to Urban AC?
7) Move WPOI to 80's, 90,s and now and go HOT AC with the monster signal?

Or do the standard Cox plan of nothing
Click to expand...

Good question. Could Cox compete with a Hot AC station already in the market. I know Tampa technically had 2 Hot AC stations at one time. (WMTX and WSSR.) The demographics that attract a Hot AC is already spread out amongst other stations. WWRM, WMTX, WFUS, WSJT and WPOI.
 
I wonder what would it take if any station in Tampa were to take after WMTX and air a Hot AC Format. Another hypathetical question I have in mind. Has a media company ever owned both a Hot AC and a Mainstream AC Station in one market. If WPOI was to air a Hot AC Format amongst sister AC WWRM what would be the result.

I would say IF Cox were to tranisition "The Point" in a Hot AC direction what could they do different than WMTX. For one not play any of the Syndicated stuff like AT40 or John Tesh. Any other suggestions in how a newcomer Hot AC to successfully go up against a more established station.
 
Not sure what you're hearing but Magic 94.9 has pretty much morphed into a "hot" AC... maybe not as many pop alt rock tunes as Mix but it's close enough. And The Point, although only playing 80's and 90's, feels and sounds like a "hot" adult contemporary radio station. No way in the world would Cox program the same music on 101.5 as they do on 94.9. Hot, Mainstream, Modern... it's all pretty close when you're talking 25-54 females.
 
Magic 94.9 still plays a lot of the softer songs Mix wouldn't touch. However I would agree that WWRM has morphed into somewhat of a Hot AC. Just like the number of Mainstream AC's and Soft AC's in other markets. WMGF in Orlando and to a smaller extent WKTK Gainesville comes to mind. Cox has even tryed to market Atlantas WSB in a Hot AC Direction. Just look at last songs played on B98.5.com. (Except for Deliah After Dark.)

Hot AC is not a bad idea for WPOI. However Cox would really have to do a great job with progamming to seperate the station from WMTX. Otherwise you just have another WSJT.
 
Wouldn't logic dictate that WSJT's format is more viable has a greater likelihood of success on a signal that booms into the suburbs - namely, 94.1? I haven't seen demo breakdowns, but it seems like there's not much to lose by putting Wild back on 98.7 and potential upside for a mass-appeal format (HAC) on a 100kw stick. Having said that, I don't see CBS moving the Rhythmic format back to its old frequency after merely two years...but on paper, it makes sense.

Noting that CBS just hired a PD for Play, I'd say they're in this for the long haul. I've heard the station, and it sounds pretty good. Slightly edgier image than soccer mom Mix, and a solid jock lineup... music's tenor is about the same, although Mix goes a bit deeper and Play's power rotations are too tight IMO (95-100x/week on a Hot AC? Really?). CC has some heavy hitters on Gandy Boulevard (Tommy Chuck and the newly-hired Mix PD Randi West) running excellent heritage stations, and they sure as hell won't suddenly fall asleep at the wheel. But if CBS is patient with Play, they could add to what is already an impressive radio landscape in Tampa, especially for CHR/HAC fans.
 
gamefreak said:
I wonder what would it take if any station in Tampa were to take after WMTX and air a Hot AC Format. Another hypathetical question I have in mind. Has a media company ever owned both a Hot AC and a Mainstream AC Station in one market. If WPOI was to air a Hot AC Format amongst sister AC WWRM what would be the result.
Click to expand...

In LA CC owns AC KOST and Hot AC KBIG. In St Louis CBS owns AC KEZK and Hot AC KYKY. These are just two examples, there are more.
 
You know now that you think of it Play 98.7 would do a lot better ratings wise on a big stick. If CBS moved 98.7 back to 94.1 what would be the result. Probably a battle of Hot AC stations between WSJT and WMTX. Hard to say if both stations will coexist or eventually one of the stations will go. Lets look at some example.

1999- Cox launches a Classic Rocker on WHPT. Then targets CC WTBT 103.5 Full-Force igniting a long term battle of the classic rockers. WTBT loses that battle and in 2005 switches to Country.

In Jacksonville- Cox flips All-80'S WMXQ to Alternative. Within a year killing off Clear Channel WPLA. Hard to believe x102.9 is run entirely off the computer. Heck if 102.9 ever even has live jocks on air they have to borrow a mic usually from another station in the Cox JX Cluster.

Who knows. Another thing that WPOI could do better with than WMTX is doing Twitter and Facebook song requests. Live Jocks (Something Cox won't do) Cox could even hire back Nancy Alexander. Or some other long-term personalities.
 
billalm said:
Country music is terrible right now. Most long time fans hate the new stuff. US-103.5 may be ahead slightly on paper but both stations are losers in my book... but again, the music isn't helping matters.
Click to expand...

In some markets 18-34 is now the dominant demo for country....
 
gamefreak said:
You know now that you think of it Play 98.7 would do a lot better ratings wise on a big stick. If CBS moved 98.7 back to 94.1 what would be the result. Probably a battle of Hot AC stations between WSJT and WMTX. Hard to say if both stations will coexist or eventually one of the stations will go. Lets look at some example.

1999- Cox launches a Classic Rocker on WHPT. Then targets CC WTBT 103.5 Full-Force igniting a long term battle of the classic rockers. WTBT loses that battle and in 2005 switches to Country.

In Jacksonville- Cox flips All-80'S WMXQ to Alternative. Within a year killing off Clear Channel WPLA. Hard to believe x102.9 is run entirely off the computer. Heck if 102.9 ever even has live jocks on air they have to borrow a mic usually from another station in the Cox JX Cluster.

Who knows. Another thing that WPOI could do better with than WMTX is doing Twitter and Facebook song requests. Live Jocks (Something Cox won't do) Cox could even hire back Nancy Alexander. Or some other long-term personalities.
Click to expand...






cox hired bubba-------why not nancy
 
You know if WPOI would go completely Hot AC they wouldn't have to do much. The playlist is already there. Just add more Current Tunes and mix it in with even more 90's stuff. Add some Wallflowers, Avril Laverne, Coldplay and typical Hot AC artists with some venturing into Alternative. Dick Reins and Joe Elliot are always talking about these new artists or these older artists like U2 releasing new albums. Why not play these newer songs that "The Points" VT'ed DJ's are always talking about. Hey Cox, REM did release new songs past 1992. Why don't you play some of them. Instead of just the one or two hits from established artists why don't you play more.

Make it Mix 100.7 but with a edge. With a leaning into Rock AC and AAA. The Point to an extent is already sounding like the former Tampa Bay AAA station did in 1998 prior to being purchased by Cox. (The irony is that Tampas AAA rocker had the same name.) Abeit with far less variety and some 80's pop.

If Cox were to found a line between WMTX, WSJT and even the former 1073 The Bay what would you say.

You can even promote the Point as a station for everybody. With songs from the past 30 Years venturing into different sub-genres. However still blending in well with other songs. Won't make you sleepy or freak you out.
 
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