Tampa-St. Petersburg-Clearwater Radio Ratings: December 2023

[pjc1961]

Covering the survey period from Thursday, November 9, 2023 thru Wednesday, December 6, 2023, age 6+ overall:
View 1: Tampa/St. Petersburg - RadioInsight
View 2: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis from Research Director, Inc. will be available at a later date.

 

[John Waywoods]

I believe that 95.7 the Beat would be better off switching to Classic Hip Hop to compete with WTBV for the urban 25 plus numbers.

 

[billalm]

Move sports WDAE from 620 and the 95.3 translator to the 95.7 signal. After the audience has moved, put classic country on AM 620 and 95.3 as "Sun Country" filling a format hole in the market plus selling it with new country US-103.5. I know I know.... the WSUN call letters are over on 97.1... that doesn't matter. Leave the WDAE-AM calls on 620 with imaging as Sun Country 620 and 95.3 and change 95.7 to WDAE-FM with the sports and hot talk now covering the entire market on FM.

 

[RMarino]

I believe that 95.7 the Beat would be better off switching to Classic Hip Hop to compete with WTBV for the urban 25 plus numbers.

If they cared about getting the adult urban audience, they wouldn’t have adjusted their format younger in the first place, thereby creating the hole which WTBV filled. They obviously felt going after WLLD was more important. Although that’s not working out too well for them.

 

[RMarino]

Move sports WDAE from 620 and the 95.3 translator to the 95.7 signal. After the audience has moved, put classic country on AM 620 and 95.3 as "Sun Country" filling a format hole in the market plus selling it with new country US-103.5. I know I know.... the WSUN call letters are over on 97.1... that doesn't matter. Leave the WDAE-AM calls on 620 with imaging as Sun Country 620 and 95.3 and change 95.7 to WDAE-FM with the sports and hot talk now covering the entire market on FM.

That’s a fun idea. But “Sun Country” died in 1988. The audience who listened back then for the most part are way out of the desirable demos today.

 

[pjc1961]

Top 5+ demo rankings analysis from Research Director, Inc.:

Radio Ratings Roundup, December 2023, Part IV | Research Director, Inc.

Welcome back to our final look at the DECEMBER survey. The Ratings Experts from RESEARCH DIRECTOR, INC. could not bring you this here missive 13 time

researchdirectorinc.com

25-54: 1. WQYK 2. WHPT 3. WFUS 4. WMTX 5. WLLD 6. WXTB 9. WDUV (up from #11) 10. WCIE (up from #13)
18-34: 1. WMTX (up from #9) 2. WDUV (up from #11) 3. WTBV 4. WWRM 5T. WLLD 5T. WQYK
_______ 7T. WFUS (down from #3) 7T. WCIE (up from #11) 9T. WRBQ (down from #5) 9T. WXTB 9T. WFLZ
18-49: 1. WFUS 2. WDUV (up from #10) 3T. WLLD 3T. WQYK 3T. WMTX (up from #8)
_______ 6. WXTB (down from #3) 8T. WTBV (down from #4) 8T. WWRM 10. WCIE (up from #13)