"The 88.5 FM combo (KCSN/KSBR) is officially part of the Nielsen universe"

[SuperRadioFan]

http://laradio.com/

"KCSN/KSBR made an auspicious debut this month, cracking the Top 40. "The 88.5 FM combo (KCSN/KSBR) is officially part of the Nielsen universe," emailed co-manager Jim Rondeau. "We're very enthusiastic about the future of the AAA format in Los Angeles and Orange counties. It's a tough market to crack, but our team earned every quarter-hour and there's more to come. From programming to sales, marketing, membership, engineering, production, digital and promotions, the KCSN/KSBR crew is a talented and dedicated bunch. I'm proud of each of them."

"37. KABC (Talk) 0.7 - 0.6
KCSN (AAA) -- - 0.6
KFWB (Regional Mexican) 0.7 - 0.6
KIRN (Ethnic) 0.6 - 0.6
KKLA (Religious) 0.4 - 0.6"

I take it the 0.6 is KSBR/KCSN combined. I wonder if the stream was measured what would it be then?

 

[johndavis]

http://laradio.com/

"KCSN/KSBR made an auspicious debut this month, cracking the Top 40. "The 88.5 FM combo (KCSN/KSBR) is officially part of the Nielsen universe," emailed co-manager Jim Rondeau. "We're very enthusiastic about the future of the AAA format in Los Angeles and Orange counties. It's a tough market to crack, but our team earned every quarter-hour and there's more to come. From programming to sales, marketing, membership, engineering, production, digital and promotions, the KCSN/KSBR crew is a talented and dedicated bunch. I'm proud of each of them."

"37. KABC (Talk) 0.7 - 0.6
KCSN (AAA) -- - 0.6
KFWB (Regional Mexican) 0.7 - 0.6
KIRN (Ethnic) 0.6 - 0.6
KKLA (Religious) 0.4 - 0.6"

I take it the 0.6 is KSBR/KCSN combined. I wonder if the stream was measured what would it be then?

The stream is encoded separately and measured in PPM by Nielsen. If they elected for Total Line Reporting, then the streaming is included in that figure. If they do not make that choice, then if the stream is captured by PPM they'll get at minimum a 0.1 for the stream on a separate line (0.1 is the 'participation trophy' you get for getting detected) or higher depending upon what is measured.

Nielsen encodes analog, HD, and streaming separately. Most stations combine HD and analog together in Total Line Reporting. Stations that simulcast their stream 100% with the broadcast signal (no replacing on air spots with stream only spots allowed) are eligible to also combine streaming in that total if they so choose. If they simulcast 100%, then it's up to the station to decide how they want it listed. Most stations that qualify for TLR take it. If you tell Nielsen to combine the figures in TLR, then you can never see them broken out separately. (This also means that you won't see a breakdown of audience between KSBR and KCSN. It's all considered one entity.)

 

[ChannelFlipper]

http://laradio.com/

"KCSN/KSBR made an auspicious debut this month, cracking the Top 40. "The 88.5 FM combo (KCSN/KSBR) is officially part of the Nielsen universe," emailed co-manager Jim Rondeau. "We're very enthusiastic about the future of the AAA format in Los Angeles and Orange counties. It's a tough market to crack, but our team earned every quarter-hour and there's more to come. From programming to sales, marketing, membership, engineering, production, digital and promotions, the KCSN/KSBR crew is a talented and dedicated bunch. I'm proud of each of them."

"37. KABC (Talk) 0.7 - 0.6
KCSN (AAA) -- - 0.6
KFWB (Regional Mexican) 0.7 - 0.6
KIRN (Ethnic) 0.6 - 0.6
KKLA (Religious) 0.4 - 0.6"

I take it the 0.6 is KSBR/KCSN combined. I wonder if the stream was measured what would it be then?

The relevant question here is WHY? The station operates almost entirely on public contributions, so even a good number in the ratings seems relatively pointless unless there is a way to monetize the number. In fact, I don't know if the rules have changed, but aren't stations at the bottom of the dial restricted from most types of commercial advertising?

 

[SuperRadioFan]

The relevant question here is WHY? The station operates almost entirely on public contributions, so even a good number in the ratings seems relatively pointless unless there is a way to monetize the number. In fact, I don't know if the rules have changed, but aren't stations at the bottom of the dial restricted from most types of commercial advertising?

I could say bragging rights but ...... HEY they are the NUMBER ONE Southern California Adult Alternative radio station :>) ---- They call the "advertisers" underwriters. Yeah all US radio stations AFAIK below 92.1 are non-comms.... A few non-comms also are higher frequency but not many around here unless you count LPFMs

 

[DaveBayArea]

The relevant question here is WHY? The station operates almost entirely on public contributions, so even a good number in the ratings seems relatively pointless unless there is a way to monetize the number. In fact, I don't know if the rules have changed, but aren't stations at the bottom of the dial restricted from most types of commercial advertising?

Those numbers are significant when stations are going after underwriting support. The more people who hear "We get support from XXX" the more a non-comm station can charge for those announcements.

Dave B.

 

[davideduardo]

Nielsen encodes analog, HD, and streaming separately. Most stations combine HD and analog together in Total Line Reporting.

The HD1, called the HD Primary, is generally not separately encoded as the FCC requires a 100% simulcast.

"HD1 / HD-Primary Signals: The PPM Code Policy does not apply to HD1 signals. Today, we automatically include audience delivered by a station’s HD1 signal in that station’s audience estimates. In some instances, there may be a technical need to encode the HD1 signal with its own code. However, since there is no ratings advantage or business reason to encode an HD1 signal with a unique PPM code, most broadcasters choose to use one encoder/code for both the analog and HD1 versions of the station’s signal"

Stations that simulcast their stream 100% with the broadcast signal (no replacing on air spots with stream only spots allowed) are eligible to also combine streaming in that total if they so choose. If they simulcast 100%, then it's up to the station to decide how they want it listed. Most stations that qualify for TLR take it. If you tell Nielsen to combine the figures in TLR, then you can never see them broken out separately. (This also means that you won't see a breakdown of audience between KSBR and KCSN. It's all considered one entity.)

The subscribing TLR station can get breakouts by facility. The cost used to be rather high, but apparently now it is not a huge amount.

 

[davideduardo]

http://laradio.com/

"KCSN/KSBR made an auspicious debut this month, cracking the Top 40. "The 88.5 FM combo (KCSN/KSBR) is officially part of the Nielsen universe," emailed co-manager Jim Rondeau. "We're very enthusiastic about the future of the AAA format in Los Angeles and Orange counties. It's a tough market to crack, but our team earned every quarter-hour and there's more to come. From programming to sales, marketing, membership, engineering, production, digital and promotions, the KCSN/KSBR crew is a talented and dedicated bunch. I'm proud of each of them."

I take it the 0.6 is KSBR/KCSN combined. I wonder if the stream was measured what would it be then?

Considering that the 60 dbu of the two stations combined covers only about a quarter of the MSA population, simple math might indicate that the potential on a full signal could be as high as a 2 share (even discounting that the areas they do cover are generally less ethnic than what they do not cover).

At that level, it's outperforming, significantly, the last AAA in the market, KSCA, back prior to 1997. That is certainly a credit to Sky Daniels and his whole crew.

 

[SuperRadioFan]

Considering that the 60 dbu of the two stations combined covers only about a quarter of the MSA population, simple math might indicate that the potential on a full signal could be as high as a 2 share (even discounting that the areas they do cover are generally less ethnic than what they do not cover).

At that level, it's outperforming, significantly, the last AAA in the market, KSCA, back prior to 1997. That is certainly a credit to Sky Daniels and his whole crew.

AMEN, Mr Gleason!!! Sky W has done a stupendous job in getting this station to sound as it does. For me, it's basically one-stop shopping, can't say I had THAT frame of mind when KSCA, Channel 103.1, Indie 103.1, and The Sound were on the air. I have on 88.5 on in my office just about every day, and if you take the total time I listen to them (M-F) I would guess it averages out to 6-9 hours daily and of that amount of time, probably 95% is via their stream. (I commute between my home in Mission Viejo and my office in Costa Mesa.)

 

[goriajk]

I'm SO STOKED!!

I'm so pleased to see our beloved 88.5 FM KCSN and KSBR in the OC show up. When I was at Further Confusion in January, for the first time I was streaming 88.5 at the furry con vs. listening to KFOG as they flipped to Alternative late last year and they almost mimic Alt 105.3. Thank God for this station and I'm proud to be a member!! Hi John and David Gleasons comment made my day! Peace - Joe G

http://laradio.com/

"KCSN/KSBR made an auspicious debut this month, cracking the Top 40. "The 88.5 FM combo (KCSN/KSBR) is officially part of the Nielsen universe," emailed co-manager Jim Rondeau. "We're very enthusiastic about the future of the AAA format in Los Angeles and Orange counties. It's a tough market to crack, but our team earned every quarter-hour and there's more to come. From programming to sales, marketing, membership, engineering, production, digital and promotions, the KCSN/KSBR crew is a talented and dedicated bunch. I'm proud of each of them."

"37. KABC (Talk) 0.7 - 0.6
KCSN (AAA) -- - 0.6
KFWB (Regional Mexican) 0.7 - 0.6
KIRN (Ethnic) 0.6 - 0.6
KKLA (Religious) 0.4 - 0.6"

I take it the 0.6 is KSBR/KCSN combined. I wonder if the stream was measured what would it be then?