The Capital Times: Spanish Radio Station Tuned In To Northeast Wis.

[bigtalkradiofan]

The Capital Times: Spanish Radio Station Tuned In To Northeast Wis.

http://www.madison.com/archives/read.php?ref=/tct/2006/07/29/0607290127.php

Spanish Radio Station Tuned In To Northeast Wis.

The Capital Times :: METRO :: B2
Saturday, July 29, 2006
By Heather LaRoi Associated Press

The name of the new radio station is La Uni-K, a play on the Spanish phrase "la unica," meaning "the only one."

Appleton-based WISR La Uni-K, which recently went on the air, is the first and only 24/7 Spanish-speaking radio station broadcasting in northeastern Wisconsin.

There have been other Spanish programs on radio in the area -- notably "Variedades en America" and "Evolucion," which aired on WLFM from the Lawrence University campus before the station was sold last year -- but WISR is the first to go full-time.

It's simply responding to demand, says the station's CEO, Luis Bello of Appleton. ...

[Click link above for the complete newspaper article.]

 

[wtrw]

Re: Spanish SubCarrier Radio Station Tuned In To Northeast Wis.

No wonder why WAPL does consistently so poorly in the ratings, when
it is giving up modulation on the main channel in order to serve an SCA
frequency!

 

[wellander]

Hi,
How does spanish formats do in Wisconsin?

 

[wtrw]

Re: Spanish Radio

Spanish Radio in Milwaukee on FM is going good.

Bustos Media paid a reported $10 Million for a Class A FM
licensed to Sturtevant (Racine County) and had decent showing
in their initial Arbitron book. It's still 6kw serving the south end
of Milwaukee, but that's the market they want to cover.

Unknown if any SCA operators are truly making any money,
and if people will sit still for AM quality audio out of an FM
radio, with the 67 Khz decoder in operation or not.

 

[T2908]

Did you know that Madison has a full time Spanish radio station? It is on 1480 AM dial with 5kw.

 

[bigtalkradiofan]

Did you know that Madison has a full time Spanish radio station? It is on 1480 AM dial with 5kw.

http://www.madison.com/tct/mad/topstories/index.php?ntid=73210

La Movida "moving up" thanks to Montotos

All Spanish radio station serves growing population

By Rob Zaleski
The Capital Times
Published: February 18, 2006
E-mail: [email protected]

To call it an old clunker would be charitable.

The body's rusted out. The seats are frayed. The passenger-side window is broken. And the odometer stopped working after creaking past 250,000 some four years ago.

Even so, Luis Montoto wouldn't think of parting with the 1988 blue Chevy pickup truck that he stores at a friend's auto repair shop in DeForest. It's not a thought, he says, because the truck symbolizes not only where he and his wife Lupita started from, but the remarkable strides they've taken since moving to Wisconsin from southern Texas shortly after being married in 1999.

"It's all we had - that and a few wedding presents in the back," says Lupita.

And keep in mind, this was only seven years ago, say the Montotos, who now manage La Movida ("The Move") WLMV/AM 1480, the only all-Spanish, 24-hour radio station in Madison, and somehow also find time to publish a newspaper, Voz Latina, every other week. Not surprisingly, they were named one of Madison's outstanding Latino businesses of 2005 by the local Latino Chamber of Commerce. ...

[Click link above for the rest of The Capital Times newspaper article.]

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http://www.madison.com/tct/opinion/column/zaleski/index.php?ntid=73207&ntpid=2

Rob Zaleski: Montotos of two minds on NAFTA

By Rob Zaleski
The Capital Times
Published: February 18, 2006
E-mail: [email protected]

Has the North American Free Trade Agreement been a raw deal for the Mexican worker?

Not necessarily, says Lupita Montoto, a native Mexican who once worked for Mexico's Commerce Department. Absolutely, says her husband, Luis, who was born and raised in McAllen, Texas, just across the border.

"It's one of the few subjects we disagree on," says Luis, who, along with his wife, manages La Movida WLMV-AM 1480, Madison's only all-Spanish 24-hour radio station. ...

[Click link above for the rest of The Capital Times newspaper article.]