Tony9000 said:Starscream said:Tony9000 said:Starscream said:BTW, 30 percent of three listeners is 1 more listener.
O & A ranked 21st in the morning shows. DLR was 22nd......... What's going on?
Ever happen to think that a majority of O&A's local audience has no reason to listen to Free-FM?
That's a major problem...for sure. When they signed a deal with WFNY they signed a deal to bring in the listeners from XM. If they did not follow and they are still listening on XM that hurts the deal they signed for sure. CBS is paying them big money to move listeners or get new ones to listen 6-9am and if they are only 21st in the morning ratings well that sucks for both CBS and O & A.
Why are you talking like you are an expert? O&A's job is to get new listeners, not bring the ones from XM to Free. The O&A show on Free is not offering anything new and/or exclusive to the XM listeners, so they have no reason to switch.
And NJSal - why are you even bringing Howard into this? There is no way to compare XM and Sirius' ratings outside of subscriber count, and that doesn't reflect what Virus 202 and Howard 100 is doing, it's just the total number.