M
MN Maniac
Guest
Anyone else curious to see what ultimately happens with CC's Biloxi cluster?
I realize Biloxi wasn't on the "fire sale" list, but the word I am hearing is that many other markets are also for sale if the price is right.
I'm sure Triad/MS Media would love to grab some of those sticks. 93.7 & 99.1 are prime signals, both in terms of ratings and coverage. Or if Dowdy were to grab 99.1, they could eliminate their strongest competitor.
My gut says CC won't sell this market. It's strategically located between Mobile/Pensacola and New Orleans, both of which are home to strong local CC clusters. Plus, the Coast is a growth market and may be Top 100 within 10 years (bring on those condos and casinos!)
But who knows? With CC restructuring and selling over 1/3 of their stations, anything is possible.
I realize Biloxi wasn't on the "fire sale" list, but the word I am hearing is that many other markets are also for sale if the price is right.
I'm sure Triad/MS Media would love to grab some of those sticks. 93.7 & 99.1 are prime signals, both in terms of ratings and coverage. Or if Dowdy were to grab 99.1, they could eliminate their strongest competitor.
My gut says CC won't sell this market. It's strategically located between Mobile/Pensacola and New Orleans, both of which are home to strong local CC clusters. Plus, the Coast is a growth market and may be Top 100 within 10 years (bring on those condos and casinos!)
But who knows? With CC restructuring and selling over 1/3 of their stations, anything is possible.