THE LATEST IN THE HD RADIO PARADE-O-FLOPS

[Play Freebird]

Toyota has just announced that HD Radio will be going into all models of their Scions (as an option). As you know, the Scion has become Gen Y's answer to the Beetle; cheap to buy, infinitely customizable and everywhere.

You just wait. As soon as these kids experience HD Radio in their new Scions, they will gladly put down their iPods, stop text messaging and "Facebooking" and get back to radio where they should have been in the first place.

According to what I just read, the HD option won't be available on all Scion audio systems. I'm wondering if it's just a dealer-installed Visteon Jump. If so, this is old news; see these articles first posted in October 06:

http://gizmodo.com/gadgets/gadgets/tricked-out-scion-features-first-portable-hd-radio-211284.php

http://www.gizmag.com/go/6415/

 

[dumber than a box of hair]

OK, enough. You scoffed at the technology, you snickered at the Alliance's PR campaigns (especially their latest misfire, I mean, attempt), you gave a collective middle digit to iBiquity's license agreement, but now the gloves are off.

Toyota has just announced that HD Radio will be going into all models of their Scions (as an option). As you know, the Scion has become Gen Y's answer to the Beetle; cheap to buy, infinitely customizable and everywhere.

You just wait. As soon as these kids experience HD Radio in their new Scions, they will gladly put down their iPods, stop text messaging and "Facebooking" and get back to radio where they should have been in the first place.

"The wow starts now" (oh, sorry, that's from another failed ad campaign). You know what I mean.
C5

The sarcasm aside, this is one HD Radio placement we should be watching with great interest. It's getting young people on board with this tech which will determine, ultimately, whether it lives or dies. We already know that young people don't use radio the way previous generations did, HD or no HD. If this won't bring them back...if this doesn't begin reversing the trends we're seeing of audience erosion in the younger demos...we should hire a stonecutter to get an early start on HD's memorial monument.

 

[Oldbones]

Toyota has just announced that HD Radio will be going into all models of their Scions (as an option). As you know, the Scion has become Gen Y's answer to the Beetle; cheap to buy, infinitely customizable and everywhere.

You just wait. As soon as these kids experience HD Radio in their new Scions, they will gladly put down their iPods, stop text messaging and "Facebooking" and get back to radio where they should have been in the first place.

Yeah, right.
This makes no sense. Here is a car with zero appeal to anyone over 25, marketing an all-but-dead product to a crowd to whom radio is low on their list of choices. Then again maybe they know something the rest of us don't...after all who'd have thought that such an ugly POS car would have caught on?

 

[Carmine5]

OK, enough. You scoffed at the technology, you snickered at the Alliance's PR campaigns (especially their latest misfire, I mean, attempt), you gave a collective middle digit to iBiquity's license agreement, but now the gloves are off.

Toyota has just announced that HD Radio will be going into all models of their Scions (as an option). As you know, the Scion has become Gen Y's answer to the Beetle; cheap to buy, infinitely customizable and everywhere.

You just wait. As soon as these kids experience HD Radio in their new Scions, they will gladly put down their iPods, stop text messaging and "Facebooking" and get back to radio where they should have been in the first place.

"The wow starts now" (oh, sorry, that's from another failed ad campaign). You know what I mean.
C5

The sarcasm aside, this is one HD Radio placement we should be watching with great interest. It's getting young people on board with this tech which will determine, ultimately, whether it lives or dies. We already know that young people don't use radio the way previous generations did, HD or no HD. If this won't bring them back...if this doesn't begin reversing the trends we're seeing of audience erosion in the younger demos...we should hire a stonecutter to get an early start on HD's memorial monument.

Hey, I was being sincere (alright, so I wasn't).

But if what you say is true then HD Radio should be standard equipment in the Scion, not a option. I can't envision these kids, when asked by a salesman if they want to shell out an extra 300 to 500 dollars for an HD Radio, saying yes...UNLESS they can't hook up their iPods any other way. And when iPod fatigue comes over them (which, apparently, does happen) then maybe they'll switch to radio.

On the plus side, according to Ando Media Research, 27% of survey respondents aged 18-34 said that they listen to some AM/FM radio. So their is hope for this demo.

As for the Scion itself, to me, the front end looks like a stove without burners. Not pretty.

C5

 

[KB1OKL]

But if what you say is true then HD Radio should be standard equipment in the Scion, not a option. I can't envision these kids, when asked by a salesman if they want to shell out an extra 300 to 500 dollars for an HD Radio, saying yes...

First thing they will say is what is HD radio? Most likely the salesman will probably say I don't really know and no one buys them anyway, don't waste your money kid.