• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

The MRC Pulls Accreditation for PeopleMeter Radio Numbers in Riverside-SB

Where's David when you need him? And it wasn't the only market they pulled the accreditation either, there is a bunch of them! The people meter sucks, but we always knew that.
 
RadioStarOne said:
Where's David when you need him? And it wasn't the only market they pulled the accreditation either, there is a bunch of them! The people meter sucks, but we always knew that.
Click to expand...

The PPM is considerably better than the diary method, but Arbitron rushed into the rollout of the 48 markets. They did not realize that doing a panel based survey with a much smaller sample than a diary based 90-day survey was harder to configure and much harder to maintain. There are issues to resolver for accreditation, but overall it is a better survey.
 
DavidEduardo said:
RadioStarOne said:
Where's David when you need him? And it wasn't the only market they pulled the accreditation either, there is a bunch of them! The people meter sucks, but we always knew that.
Click to expand...

The PPM is considerably better than the diary method, but Arbitron rushed into the rollout of the 48 markets. They did not realize that doing a panel based survey with a much smaller sample than a diary based 90-day survey was harder to configure and much harder to maintain. There are issues to resolver for accreditation, but overall it is a better survey.
Click to expand...

Watch how little impact it makes on the actual buying and selling of radio ads, the ultimate purpose of the ratings in the first place.
 
ChannelFlipper said:
Watch how little impact it makes on the actual buying and selling of radio ads, the ultimate purpose of the ratings in the first place.
Click to expand...

And that's the bottom line here.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom