https://www.washingtonpost.com/spor...decline-explanation-espn-tnt-abc-adam-silver/
Here is some of the reasons for the NBA Low ratings.
Giannis Antetokounmpo delivered the signature moment of the NBA season Thursday, one that was a long time coming.
The Milwaukee Bucks forward outdueled LeBron James and the Los Angeles Lakers in a matchup of the league’s two best teams and two most popular players. To cap the night, Antetokounmpo, the reigning MVP, celebrated a three-pointer by placing an invisible crown atop his head — a suggestion that he has displaced “King James” from basketball’s throne. Antetokounmpo’s provocative challenge to James drew millions of views on social media, and their superstar showdown averaged 2.8 million viewers on TNT, making it the NBA’s most-watched game since the season’s opening week.
Yet the NBA and its major television partners have found such banner performances elusive this season. Despite a scoring boom and an abundance of magnetic personalities such as Antetokounmpo and James, NBA ratings on ESPN and TNT, through mid-December, were down more than 15 percent compared with last year. That sharp dip has exacerbated one of the toughest stretches recently for the league, which has been rocked by high-profile injuries, the Hong Kong controversy and former commissioner David Stern’s brain hemorrhage.
Here is some of the reasons for the NBA Low ratings.