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The River and FNX. Small success stories of the fall book

I

inthewolf

Guest
After a pretty heated FNX topic a month or so back, I thought I would post about the actual fall book that came out today.

FNX had its highest numbers since 2001 with a 1.4 up from a point 8 (12 plus). The River had its highest numbers (maybe ever?) with a 1.5

Seems like the new PDs aren't so bad after all. (despite what ex-radio pimp will have you believe)

The demo break-outs are even more interesting for both of those stations.

It must be a difficult day at WBCN and WBOS today. (O&A really bad breakouts).
 
wolfie - before you go patting yourself on the back because you think you unearthed something brilliant, remember one important fact about the River and FNX: While these increased 12+ raitings are a positive, neither station sells 12+ numbers. they never have. both have experienced success within their own specific demos, which is why you continue to hear their airwaves loaded with spots.

radio success is not measured by one book, especially with stations like fnx and the river who are demo-centric. increasing a few tenths from one book to the next is an encouraging trend, and certainly not worth crediting to new PDs. In this market, you get a .8 just for turning on the transmitter.
 
maybe at 5 pm? They have the stations listed there alphabetically and the column for Fall '07 is
empty...so maybe in a few minutes they'll post it
 
I saw 6a-12m A25-54's and FNX did well there too (I think they doubled their number from summer), but it was such an outlier that it is hard to believe in the voracity of the number. Looking forward to PPM.
 
And ave. WJMN is No. One in Boston 12 plus ratings ( Yawn ) .
 
[quote In this market, you get a .8 just for turning on the transmitter.
[/quote]

Where'd you get that wisdom? Stations which have their transmitters on, but no 0.8:

590, 650, 890, 950, 1060, 1090, 1120, 1150, 1200, 1230, 1260, 1300, 1330, 1360, 1430, 1470, 1510, 1550, 1600.
 
inthewolf said:
After a pretty heated FNX topic a month or so back, I thought I would post about the actual fall book that came out today.

FNX had its highest numbers since 2001 with a 1.4 up from a point 8 (12 plus). The River had its highest numbers (maybe ever?) with a 1.5

Seems like the new PDs aren't so bad after all. (despite what ex-radio pimp will have you believe)

The demo break-outs are even more interesting for both of those stations.

It must be a difficult day at WBCN and WBOS today. (O&A really bad breakouts).
Click to expand...

river sounds fantastic thesedays...i just think their pd is not a very good morning guy but other than that wxrv is running circles around wbos musically.
 
inthewolf said:
After a pretty heated FNX topic a month or so back...

FNX had its highest numbers since 2001 with a 1.4 up from a point 8 (12 plus).
Click to expand...

Well, with numbers that low, it's hard to make any generalization. (Could/would WEZE brag that they doubled their audience if they went from a 0.4 to a 0.8?

WHile FNX's numbers show some improvement, they are far from out of the woods yet.

FNX in the Demo:

16th in AM Drive (WNNW AM Spanish in Lawrence is 18th
11th Midday
17th in PM Drive (WAMG is 20th)
15th Place at night

WFNX has a reputation for a station that plays lots of music...and we can see that middays at work it does it's best.

Other dayparts are lagging far behind. Besides the midday, which does well like a lot of fm music stations, I don't know if they have a real cohesive station.

$.02
 
JIBGUY and others who think like him - are you really that gullable? do I really need to explain the tongue-in-cheek sarcasm of my .8 comment???


c'mon....ligthen up, francis.......
 
Im guessing you are looking at the 25-54 demos. FNX's target is 18-34 (18-49 really) and thats what they sell on. They are number 9 in the morning and number 8 in afternoons and middays.
 
inthewolf said:
Im guessing you are looking at the 25-54 demos. FNX's target is 18-34 (18-49 really) and thats what they sell on. They are number 9 in the morning and number 8 in afternoons and middays.
Click to expand...

Or is their target any demo that makes them look good? ;-)

If you slice the demo down to 18-34, I would think they'd do better than 8 or 9th.

.....25-54 IS the money demo.
 
Wolf let me know when those numbers drop next book. I'll buy you a steak if they hold or improve.
 
If they hold/improve next book (not trends) than you should buy Special Ed a steak. He likes Mortons.
 
Did someone mention my name and steak?!?! Oh boy!

Thanks for the kind words Pimp! Always the optimist, eh?

Can I get the chocolate cake too?

/Waiting for this to get sent to purgatory like the last thread I was involved in...
 
Hey Ed!

Can you guys play "Slipping Into Something" by The Feelies?

I love that song :)

OK..gotta go play Quiet Riot now!
 
In this market, you get a .8 just for turning on the transmitter.
Click to expand...

Yeah right...tell that to WZBC and WMBR, both signals with vaguely comparable reach to WFNX. Last book I saw that even mentioned them had them both listed as 0.0 for 12+. I doubt the other demos did any better than 0.1
 
both have experienced success within their own specific demos, which is why you continue to hear their airwaves loaded with spots.
Click to expand...

Not to dis WFNX or anything...I'm just curious: how much of WFNX's spot load is from bundled ad deals with the Phoenix? The old "buy a quarter page ad and get five spots per week" or something like that. I'd have to think that would be smart business, but of course it insinuates that WFNX can't sell enough ad time on its own.

Hell, for all I know...the print ads are the ones that have to be bundled in order to sell.

By the way, for everyone who thinks the Phoenix is a fishrag...lemme tell ya, I've been travelling around the US a lot in the last year, mostly smaller northern cities, and when it comes to free weekly alternative papers, it can get a lot, LOT worse than Phoenix could ever hope to be. Oh my gawd it's awful. OTOH, personally I kinda like the Phoenix.
 
webcastboy said:
In this market, you get a .8 just for turning on the transmitter.
Click to expand...

Yeah right...tell that to WZBC and WMBR, both signals with vaguely comparable reach to WFNX. Last book I saw that even mentioned them had them both listed as 0.0 for 12+. I doubt the other demos did any better than 0.1
Click to expand...

Last full book I had a chance to see, which was about two years ago now, had WMBR and WZBC both at 0.1 in the 12+. A few certain shows (dayparts) on WMBR got 0.2, and one weekend slot even got 0.3.

Lower powered college stations such as WMFO and WBRS were 0.0 12+, and I couldn't find any category where they showed any better.
 
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