Mickey37 said:
jane grant said:
Mickey 37, please note all the insults hurled at we who have an opinion. Radio today censors independent thought. If you are in radio and the problem persists, I respectfully submit that you could be part of the problem.
I respectfully submit that those who say radio is censoring what they call "independent thought" aren't hearing things they agree with. There are ways for you to get your voice heard on the air, because nothing anyone (myself included) types on these boards makes a whit of difference, any more than writing a letter to the editor or calling a talk show does.
I don't think I'd call it censoring, but the current model of companies/station/transmitters does limit the number of formats (after all, it is a business. Don't forget that!!!). The internet and satellite is changing that, but we are still limited by the delivery systems - most people still have AM/FM in their cars, most do not have satellite, nobody has live streaming (in the car).
Once Google and the phone manufacturers figure out how to get live audio streams to handheld devices and work out the ad revenue model, many are predicting that the business model will change from a few formats serving the majority of people to many, many, many, many formats, each of which serve a small number of people, the total of which serve many, perhaps more than under the current model. I have to say, I'd rather be working for Google radio than Clear Channel right now. In one of the NAB emails I received recently, there was an article about the problem with current management of these companies - they aren't addressing these issues because they just want another 5-6 years until they retire.
I've love to hear from the self-proclaimed experts on the radio industry on this board about their predictions for what radio is going to look like in five and ten years from now.
Will transmitters become irrelevant? I know people thought television would replace radio and didn't, but I think it's a different issue - there was, is, and always will be a place for audio-only storytelling. What we're talking about here is the delivery method. Content delivered on handheld devices, in the car, via entertainment systems on the web at home....
The college students I come into contact with, even those interested in music and talk, do not have radios at home. It's all internet and ipods. And, it isn't really because of the content. It's partly because they hate ads. But mostly, it's just because they prefer the new delivery systems.
I, for one, am optimistic. First, because I think we'll see much more variety in programming. Jane and I will both have liberal talk radio to listen to, but we'll probably listen to different shows. You guys will still have Severin, Savage, Carr, etc. (Well, I guess only Casablanca admits to listening to Severin.) Second, because I am not paid by CC, Entercom, Greater Media, I have no stake in their success. I say, bring on the new technology - for me it can't happen fast enough! I can't wait.
So, whaddaya think dumber, dark knight, etc? I am particularly interested in hearing from people who are currently paid by these media companies that even some at the NAB think are missing the ball on this one. You think CC and Entercom will still be relevant in five years?