frozenfiresb said:
Put dance on 92.3 ,right now its playing hits.
Put RXP back where it belongs!
z-100 is top 40 hits!,We need two?
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THE TIME IS NOW TO GET DANCE RADIO STATION IN NYC
- Thread starter bo_klf
- Start date
Put dance on 92.3 ,right now its playing hits.
Put RXP back where it belongs!
z-100 is top 40 hits!,We need two?
H
Hamp
Guest
The problem with the discussion of a "dance" station is that the term "dance" is too broad and there needs to be a focus or it will not work. There is: Deep House, Techno House, Ambient, Electro House, Hip-House, Euro, Pop Remix Dance, etc. Which one do you play the most???
I think they question that fans of Dance (whatever genre that may be) need to ask is, "What is the best TYPE of dance music to play in a particular market?" What works in New York, doesn't necessarily work in Chicago, Philly, Dallas or L.A. A Dance format HAS to be format-specific for the city that it caters to.
I think they question that fans of Dance (whatever genre that may be) need to ask is, "What is the best TYPE of dance music to play in a particular market?" What works in New York, doesn't necessarily work in Chicago, Philly, Dallas or L.A. A Dance format HAS to be format-specific for the city that it caters to.
Take for example 94.5 The Vibe in Vegas. Towards the end of the 94.5 run, it was sounding like Pulse 87, and even played a lot of freestyle. That wouldn't work in Vegas.
99.7 The Highway Vibe sounds just about right for Vegas. It's nice that they can support two dance stations on FM!
By its nature of letting users pick the playlist, Jelli 96.7 will play what Vegas wants to hear. But 99.7 The Vibe will expose new dance songs.
99.7 The Highway Vibe sounds just about right for Vegas. It's nice that they can support two dance stations on FM!
By its nature of letting users pick the playlist, Jelli 96.7 will play what Vegas wants to hear. But 99.7 The Vibe will expose new dance songs.
Morpheux said:
I'm definitely not downplaying 'KTU at all.
For the audience that they serve, particularly SAHM, 25-54, 'KTU is an excellent station. But for a younger crowd, 'KTU is just not enough. After we've all gotten used to the "taste" of Pulse 87, there's definitely a difference. Now, saying that, Pulse 87 was NEVER a pure dance station. They've certainly stepped it up a lot more than 'KTU did but the format did have Mary J. Blige, Sean Kingston, and other rhythmic artists in there.
At the very least, a 70/30 dance/rhythmic formatted station is what we're hoping on. Of course it gets down to getting to potential customers wanting to push their products to the younger demographics that this station would serve along with certain, eh...."funding" somehow. Basically a station that are a flight up from what 92.3 Now is doing would be the best possible scenario.
And to Brooklyn Don, I know you're a fan of Hot 97 and hip-hop. But for the past few years, hip-hop has been the music that's been taking a "beating". Why is it that the majority of the branded hip-hop/rhythmic artists are going over to the dance side of things? Hip-hop rode a HUGE cycle, especially during the 90's and early 00's. The pendulum has switched to the dance music side and things are riding high. It's not me thinking of this as a dance fan, just looking at the reality in front of us.
Let's not forget that Pulse 87.7, held in such high regard on this board, was only able to attract a very limited amount of sponsors, despite a considerable audience. And a large percentage of their ads were for questionable products.
Party 105.3 on eastern Long Island has been around for quite a while. But in order to be viable, they mix in a considerable amount of hip-hop. When it was briefly available in the New York area on 87.7 a few years ago, dance fans bitched and moaned on this board that it was not dance enough.
In addition, WKTU and 92 Now would likely siphon off many people who like dance music, but are not real hard core about it.
These facts cannot be encouraging to any broadcaster in this area contemplating switching to a format superserving the dance music fans.
Perhaps Clear Channel could be lobbied to add dance music channel Phusion as an HD 2/3 to one of their stations in New York. People that are very into dance music may be motivated to buy an HD radio to listen to it.
Party 105.3 on eastern Long Island has been around for quite a while. But in order to be viable, they mix in a considerable amount of hip-hop. When it was briefly available in the New York area on 87.7 a few years ago, dance fans bitched and moaned on this board that it was not dance enough.
In addition, WKTU and 92 Now would likely siphon off many people who like dance music, but are not real hard core about it.
These facts cannot be encouraging to any broadcaster in this area contemplating switching to a format superserving the dance music fans.
Perhaps Clear Channel could be lobbied to add dance music channel Phusion as an HD 2/3 to one of their stations in New York. People that are very into dance music may be motivated to buy an HD radio to listen to it.
Hamp said:
TOTALLY! And funny you say this.....
I had discussions with people regarding this matter, specifically about dubstep and New York radio. With dubstep you either LOVE IT or HATE IT. Saying that, I don't think dubstep would fly in New York City because most people here want uptempo beats going on and dubstep is much more slower. NYC has always been about house, and as much as I'm worn out of the music overplayed as it has been on 'KTU and Pulse in recent times, freestyle classics DO matter in NYC as well. Would I play it in the same fashion that 'KTU and Pulse did? No. But freestyle would be played anyway.
Now, I visit Rhode Island/So. Massachusetts often (honestly if I were to ever do radio for some reason, I'd rather be in Providence than in NYC because of the "politics" though I am sure Providence has their own "fun"). Looking at the crowds there if a dance/rhythmic station ever started up again (KX106 was the last station there) and dubstep would be incorporated somehow, I could see that WORKING for them. I could see dubstep working for L.A. as well. Yet I couldn't see that for Miami.
Barry said:
I've heard Club Phusion on my iHeartRadio app. It's good though if a dance station has to appear on HD, I would prefer a local flavor to it. But hey, beggars can't be choosers so I'll take SOMETHING progressive ;D
Though the point you've made about the facts not being encouraging, what a broadcaster may not care or fail to see in these cases are what is "between the lines" of the statements you brought up. (DISCLAIMER: These were mentioned before in older posts but for the sake of someone in broadcasting that is reading this for the first time, I am bringing these points up)
1) Pulse 87 (87.7) was in a crappy position on the FM dial (some car stereos couldn't catch it) with a limited signal. Mega Media Group was having financial difficulties BEFORE the Pulse launch. They ran dance programming in Russian prior to this and while it did fine, they wanted to make more bucks and felt dance was the profitable way (although ORIGINALLY they were going to go Top 40). Despite the lack of ads based on that crappy position, at a peak Pulse pulled in a million cume. No, nothing NEAR what a station above 92 would get but for what it's worth based on those limitations, Pulse WAS a success and COULD HAVE STILL BEEN AROUND if it was a different company that didn't have financial difficulties. Add TO the fact that the 87.7 signal was owned by Island Broadcasting (separate from Pulse) so even if Pulse did great, Mega Media was still under the pressures of leasing the signal from elsewhere.
2) Party FM was always a rhythmic reporter. For what it's worth, for the station to play hip-hop and R&B it was filling a void for Eastern Long Island (an area that had no such station since the demise of Blaze). So when the opportunity came up for 87.7, Party went on it and in that case I just call it BAD TIMING. People were still upset about Pulse and a lot of people were blaming Party for it (unfairly). So when artists such as Jay-Z, Lil' Jon were being heard over what Pulse was doing, the dance music community went up in arms. Even with the addition of some former Pulse mix show DJ's (such as DJ Serg) the hip-hop aspect wasn't helping on the NYC side especially in light of the fact that we still have Hot 97 and Power 105.1 playing those formats. Yet they HAD to be viable for their main audience (Central, Eastern Suffolk). While at times in the past they were VERY strong on dance, at that time I didn't really consider Party to be as "dance" as Pulse was.
3). 'KTU (after 2006) had become rhythmic A/C. While they did place billboards calling themselves New York's "DANCE MUSIC LEADER" after that flip, younger crowds never really embraced their presentation. The station served an older, mainly female, audience and while recently they became number 1 in terms of a specific demographic, it was never a core dance station (thus Barry's comment about the siphon). 92.3 Now, though more younger and current leaning in their format, is still a Top 40/CHR station. Don't get me wrong, I love what they have been doing as of late. And perhaps the "dance friendly CHR" station mentality has to take wings before we can get more edgier. But yeah, Now is not a station for core fans in that sense though for the market that is New York, people have "warmed" to this.
Granted, we are in the most CONSERVATIVE market in the country. The fact that we are in a bad economy does not help. But New York was always about dance music and has had a strong heritage in regards to it, in comparison to other markets. What would not necessarily work for a Philadelphia or a Denver (hypothetically speaking) could work in NYC.
If this was Pulse 101, there would BE no arguments going on about it since we'd all be listening in right now as it still garners another Top 5 showing in a quarter.
Tony Santiago said:Hamp said:
TOTALLY! And funny you say this.....
I had discussions with people regarding this matter, specifically about dubstep and New York radio. With dubstep you either LOVE IT or HATE IT. Saying that, I don't think dubstep would fly in New York City because most people here want uptempo beats going on and dubstep is much more slower. NYC has always been about house, and as much as I'm worn out of the music overplayed as it has been on 'KTU and Pulse in recent times, freestyle classics DO matter in NYC as well. Would I play it in the same fashion that 'KTU and Pulse did? No. But freestyle would be played anyway.
Now, I visit Rhode Island/So. Massachusetts often (honestly if I were to ever do radio for some reason, I'd rather be in Providence than in NYC because of the "politics" though I am sure Providence has their own "fun"). Looking at the crowds there if a dance/rhythmic station ever started up again (KX106 was the last station there) and dubstep would be incorporated somehow, I could see that WORKING for them. I could see dubstep working for L.A. as well. Yet I couldn't see that for Miami.
Stream WNRG in Palm Bay, FL, you will hear more of a liquid/breakbeat sound. Stream DanceFactory in Chicago, you will hear more of a house sound. Stream The Highway Vibe in Vegas, you will hear more of a pop/dance flavor (similar to ministry of sound). Stream KNHC in Seattle, you will hear more of a trance/rave sound. Pointing out the examples in those regions. The only other regions I can see freestyle perform fine would probably be San Antonio & Houston.
What I don't understand is that if you believe in this music so much, why don't you get a group together with some modest funding and stream a dance station? All I see is someone waiting for someone else to take all of the financial risks on it. You can stream to smartphones now, so what's the hold up? Put your money where your mouth is.
And even if "Pulse 101" was showing in the Top 5, where would their billing be? Do dance fans have a lot of disposable income? What do they buy that advertisers can target them for?
I need to hear and see some more real research, not just that you and your crowd like it. Show me the real numbers (sales/billing) on this pitch for a dance station. Show me a viable business model that works in NYC. So far I haven't seen that, and while Pulse did garner decent numbers, they couldn't monetize them. Lots of spots for weird products and lots of P.I. spots running on that station.
And even if "Pulse 101" was showing in the Top 5, where would their billing be? Do dance fans have a lot of disposable income? What do they buy that advertisers can target them for?
I need to hear and see some more real research, not just that you and your crowd like it. Show me the real numbers (sales/billing) on this pitch for a dance station. Show me a viable business model that works in NYC. So far I haven't seen that, and while Pulse did garner decent numbers, they couldn't monetize them. Lots of spots for weird products and lots of P.I. spots running on that station.
For Tony, and the other hard core dance fans out there, I noticed that in addition to Club Phusion, CC's IHeartRadio also has some other dance channels.
One is called Electric Sound Stage. It's slogan is, "Not Your Typical Dance Station." The host on at the time was DJ Jason Fakeerah. He was talking in the middle of some of the songs. Anyone know what the main difference is between this, and sister station Club Phusion? As the show is called My House, perhaps the channel features house music? Maybe this could work in New York on an HD2/3?
IHeartRadio also offers Spincycle. It apparently features dance mixes, and has a more commercial sound. They even have another channel devoted to trance, but my guess is that would be way too esoteric even for an HD subchannel.
One is called Electric Sound Stage. It's slogan is, "Not Your Typical Dance Station." The host on at the time was DJ Jason Fakeerah. He was talking in the middle of some of the songs. Anyone know what the main difference is between this, and sister station Club Phusion? As the show is called My House, perhaps the channel features house music? Maybe this could work in New York on an HD2/3?
IHeartRadio also offers Spincycle. It apparently features dance mixes, and has a more commercial sound. They even have another channel devoted to trance, but my guess is that would be way too esoteric even for an HD subchannel.
I hope Tony Santiago is listening right now that Rosendale's WGNY-HD2 at 98.9 and Newburgh's WJGK-HD2 at 103.1 is still has a dance station known as "Fox Drive FX" where they're running Dial Global's "Drive FX". If you are listening in the Hudson Valley, this is where they bring in some attention from the loss of "Pulse 87" two years ago. I listened to a little bit of it yesterday on 95.7 translator in Poughkeepsie, but it doesn't reach Kingston where they had a weak signal, I hope they should increase the signal strength in the future.
Just program a Pandora channel for yourself and be done with it, you'll be much happier. FM is no longer a place for creative programming.
I don't think Tony will ever "be done with it," Mind... and that's not intended to be a jab at him; I applaud anyone following through with a passion for a cause. But don't go on another radio message board making another appeal for a dance station and call the thread "we'll take HD Radio" when such a choice exists on HD.
WNTIRadio said:
http://www.party732.com
One man operation, going to Jersey Shore venues and doing live broadcasts, and this was just launched 6 months ago.
WNTIRadio said:
As it is WNTI, I do have a show on Party Radio USA (Internet....go hear it on a Sunday night - 6PM/Eastern - http://www.partyradiousa.net/ )
For what I do, with dance and in my personal life, I can't fully devote the energies into streaming my own station. It's not the money for me. I could do it. But there's a lot that I try to do for dance music which makes it difficult for me timewise to devote to it. There are others that post here that DO have that time and I fully support them.
I don't think you FULLY read my posts 'NTI, but I DO realize that there has to be research amongst the demographics being served by such a station in terms of their interests, how there is money within the dance music community, how advertisers can fully see potential from that, etc. If it wasn't for the fact that Pulse was SO WAY DOWN ON THE DIAL without a strong signal, advertisers would have come in. There were other failing factors, outside of Pulse, that caused things to collapse. Yet people harp on what failed on Pulse as opposed to what was successful about it despite the anomalies.
Okay, I'll work on that. At least something on HD. (DToTheJ, this is where YOU come in) I know Pride exists on 103.5 HD-2 and it is steps above what 'KTU is doing. But being a national feed it doesn't fully capture, musically, the true essence of what New Yorkers want and feel. It's a fine service as well as Club Phusion, an edgier offering out of CC, but still there could be something in between both of them that can be done on a local basis (such as WPGC - Washington, B-96 Chicago and Party 93.1 in Miami).
Or if you don't have HD radio to listen to both 103.1 and 98.9 in HD2, there is a Saturday night dance show is on WSPK's "K104", that will brings some of it's former "Pulse 87" listeners to the table. You should check that out.
disney fanatic said:
Unfortunately I'm not that far north that I'd be able to tune in. I'm also trying to see where I can find this station online but I can't. If you have a link, please bring it
UPDATED: I did find it. I had to download the Tuned In Radio APP. But I do like what I am hearing
If you want to HEAR my thoughts on this.....
http://soundcloud.com/nydancemusic/tony-thoughts-9-28-11
It's one thing to write these things down, but things could get lost in postings. I bow my head on the chopping block here, lol
http://soundcloud.com/nydancemusic/tony-thoughts-9-28-11
It's one thing to write these things down, but things could get lost in postings. I bow my head on the chopping block here, lol
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