THE TIME IS NOW TO GET DANCE RADIO STATION IN NYC

[bo_klf]

It's time for NYC to get a dance radio station on terrestrial radio. Washington DC finally got a dance station on terrestrial radio via hd2 and it's time for media moguls in NYC such as Clear Channel, CBS Radio, Cumulus, Merlin Media and others to add a pure dance radio station in NYC. Most major cities in the U.S. has a dance station such as San Francisco, L.A., Chicago, Miami and as of recently Washington DC with Area 95.5. Let's get dance radio back on the air in the largest city in the world.

 

[d21ofnj]

It's time for NYC to get a dance radio station on terrestrial radio. Washington DC finally got a dance station on terrestrial radio via hd2 and it's time for media moguls in NYC such as Clear Channel, CBS Radio, Cumulus, Merlin Media and others to add a pure dance radio station in NYC. Most major cities in the U.S. has a dance station such as San Francisco, L.A., Chicago, Miami and as of recently Washington DC with Area 95.5. Let's get dance radio back on the air in the largest city in the world.

Ummm....you do know that Area 95.5 is operated by CBS Radio, right? And as for NYC, the station that is going out there for dance fans is 92.3 Now. May not be pure dance, but they do cater to dance music.

 

[ncountysurf]

I'm in California, and neither San Francisco nor Los Angeles has a dance station on the air on a main (HD-1) station. I know KTU is not a 'pure dance' station, but it's definitely more rhythmic than what most major markets have. Tokyo is actually the largest city in the world (population); I wonder if they have a dance station

 

[WNTIRadio]

Don't you think, just as with country, that if they (the corporations owning the NYC stations) could make a mint with it, they would do it?

If country could make money in NYC, someone would be doing the format. Same goes for dance. We all saw how well Pulse did. And don't quote me audience numbers for 6+. The thing went bankrupt, so the advertising dollars weren't there.

I would love to see the variety of a country station and a dance station in the market, but it ain't happening.

 

[bo_klf]

HD radio is considered terrestrial because it uses the fm dial. Yes you do have to get an hd radio to listen to the additional radio stations but it is technically still considered terrestrial. Also when I mentioned CBS Radio in my previous comment I meant for CBS radio to add a pure dance station in NYC. As far as I know CBS radio has dance stations in Chicago and most recently in Washington, DC via hd2 feed.

 

[d21ofnj]

Don't you think, just as with country, that if they (the corporations owning the NYC stations) could make a mint with it, they would do it?

If country could make money in NYC, someone would be doing the format. Same goes for dance. We all saw how well Pulse did. And don't quote me audience numbers for 6+. The thing went bankrupt, so the advertising dollars weren't there.

I would love to see the variety of a country station and a dance station in the market, but it ain't happening.

Regarding pulse, the company was already bankrupt before Pulse hit 87.7. They tried to succeed, but the debt was too much to handle. As for PartyFM on 87.7.......well, that's just a different story.

 

[TonySantiago]

Okay...I'm here.

I will say this....after what happened with Party 87.7 going off, I held back from going after a station because so many people were upset and still reeling over the loss of Pulse 87. I wanted people to "heal" and the best way to have done it was to leave things alone and allow things to happen naturally.

Right now 92.3 Now is dance friendly and that is a good thing. I want things to continue to grow for them BEFORE I do another campaign for a dance station. WEMP (let's see the next numbers on this station) is perhaps the BEST candidate for this. News geared to women????? Since when did news become gender specific? I think Merlin made a BIG MISTAKE doing this format (as bad as people made 'RXP to be, there were higher numbers on that versus this station on their first PPM).

I say by next year, let's see how the numbers go on 92.3 Now and if the hunger is that huge, then we go for it

 

[GooberVision]

And we all see how well 92.3 is doing. They aren't making enough money, and numbers are not there. Flip is coming.

 

[WNTIRadio]

Tony, WEMP's first PPM comprises exactly 5 days of the full time news format. So I don't think you can safely say that its "first PPM was lower than WRXP". At least give them a few months for people to sample and see if it sticks before you start your crusade yet again for someone to adopt a niche format. News, even female leaning, is less niche than dance music is.

News can have a female lean in the presentation and selection of stories, just as a sports station will lean male because they're talking about sports. Or a music station will have a female lean if they're playing female friendly records.

I have some questions about WEMP's presentation and story choice, but let's give it some time to find it's sea legs before you start pounding the drum (or synth drum) for another owner to change it to dance.

And again, if dance was viable for sustainable numbers (sales numbers--the only ones that count at the end of the day), someone would be doing it right now.

 

[frozenfiresb]

Put it on 101.9 and flip NOW to something else.

 

[disney fanatic]

I guess the problem with dance music fans that "Pulse 87" was the only station to have it's format, but it's not coming back. If you want a better dance station, you should either try WSPK's "K104" which is a CHR station than "Z100", they have non-stop dance music on Friday or Saturday nights. Or you can listen to WGNY and WJGK's HD2 channel known as "Fox Drive", they got some good dance music from the loss of "Pulse 87" or "Party 87.7" with the exception of Mancow doing mornings. You should try that out. WGNY and WJGK HD2 carries Dial Global's "The Drive".

 

[Brooklyndon]

I think dance has kind of peaked...as a mainstream format anyway. It had a good run, 2009-2011. Certainly this time it's departure will not be as abrupt as that of disco. But still, the whole black-eyed-peas (aka blatent daft punk circa Discovery) sound is starting to sound a little stale.

I'm excited to her what the next sound in dance will be. I'm holding out hope, but not holding my breath, for an acid revival. Whatever the next phase is, its going to be driven by the underground in the clubs, not by the mainstream on the radio.

Merlin would do better to flip 101.9 to "Bling 102, the hip-hop you grew up with."

 

[uncamark]

I think dance has kind of peaked...as a mainstream format anyway. It had a good run, 2009-2011. Certainly this time it's departure will not be as abrupt as that of disco. But still, the whole black-eyed-peas (aka blatent daft punk circa Discovery) sound is starting to sound a little stale.

I'm excited to her what the next sound in dance will be. I'm holding out hope, but not holding my breath, for an acid revival. Whatever the next phase is, its going to be driven by the underground in the clubs, not by the mainstream on the radio.

Merlin would do better to flip 101.9 to "Bling 102, the hip-hop you grew up with."

How about letting Merlin get a year or two in on their present format? You all seem to forget that NONE OF US ARE THE TARGET AUDIENCE FOR WEMP.

 

[DanceDiva3]

It's time ! Pulse 87 is really missed.

 

[DanceDiva3]

I guess the problem with dance music fans that "Pulse 87" was the only station to have it's format, but it's not coming back. If you want a better dance station, you should either try WSPK's "K104" which is a CHR station than "Z100", they have non-stop dance music on Friday or Saturday nights. Or you can listen to WGNY and WJGK's HD2 channel known as "Fox Drive", they got some good dance music from the loss of "Pulse 87" or "Party 87.7" with the exception of Mancow doing mornings. You should try that out. WGNY and WJGK HD2 carries Dial Global's "The Drive".

You must be from the sticks of Long Island or Texas (same difference) ... thanks for the suggestions

 

[DanceDiva3]

I think dance has kind of peaked...as a mainstream format anyway. It had a good run, 2009-2011. Certainly this time it's departure will not be as abrupt as that of disco. But still, the whole black-eyed-peas (aka blatent daft punk circa Discovery) sound is starting to sound a little stale.

I'm excited to her what the next sound in dance will be. I'm holding out hope, but not holding my breath, for an acid revival. Whatever the next phase is, its going to be driven by the underground in the clubs, not by the mainstream on the radio.

Merlin would do better to flip 101.9 to "Bling 102, the hip-hop you grew up with."

How about letting Merlin get a year or two in on their present format? You all seem to forget that NONE OF US ARE THE TARGET AUDIENCE FOR WEMP.

I am target audience and so are all my suburban mom friends. News is depressing and so is the weather these days. We just hate being reminded about that if we do listen, it stresses rather than de-stress; which is what we are used to with music on an FM.

 

[MoldaMania182]

I guess the problem with dance music fans that "Pulse 87" was the only station to have it's format, but it's not coming back. If you want a better dance station, you should either try WSPK's "K104" which is a CHR station than "Z100", they have non-stop dance music on Friday or Saturday nights. Or you can listen to WGNY and WJGK's HD2 channel known as "Fox Drive", they got some good dance music from the loss of "Pulse 87" or "Party 87.7" with the exception of Mancow doing mornings. You should try that out. WGNY and WJGK HD2 carries Dial Global's "The Drive".

You must be from the sticks of Long Island or Texas (same difference) ... thanks for the suggestions

Those stations are ~50 miles NW of the city, hardly the sticks, but short of WSPK, the rest are terrible anyway.

 

[nd2023]

And again, if dance was viable for sustainable numbers (sales numbers--the only ones that count at the end of the day), someone would be doing it right now.

Yesterday The Highway Stations in Las Vegas flipped from Hot AC to Dance. The Highway Vibe used to be on just 5 hours a day. Guess that means their 5 hours of dance was more successful than the regular hot AC format. Jelli 96.7 is also dance leaning.

 

[TonySantiago]

Tony, WEMP's first PPM comprises exactly 5 days of the full time news format. So I don't think you can safely say that its "first PPM was lower than WRXP". At least give them a few months for people to sample and see if it sticks before you start your crusade yet again for someone to adopt a niche format. News, even female leaning, is less niche than dance music is.

News can have a female lean in the presentation and selection of stories, just as a sports station will lean male because they're talking about sports. Or a music station will have a female lean if they're playing female friendly records.

I have some questions about WEMP's presentation and story choice, but let's give it some time to find it's sea legs before you start pounding the drum (or synth drum) for another owner to change it to dance.

And again, if dance was viable for sustainable numbers (sales numbers--the only ones that count at the end of the day), someone would be doing it right now.

And I DID say let's see what the next PPM numbers have in store for WEMP. I also acknowledge that radio programmers are having a heck of a time dealing with that "beast" known as PPM

But I STILL say, being that New York City is a rhythmic market that a dance station CAN work here. Pulse 87 was a great station that had financial issues BEFORE Pulse 87 launched. If anything, Pulse was "bailing the water" out of the sinking "ship" of Mega Media yet the boat was sinking anyway. The format in itself had NOTHING to do with it. It was finances, the signal and location.

Sales? I honestly DO NOT think that most sales representatives understand how to "sell" dance. It's one thing to hear the music, but with the various "schools" of dance here, it takes more than statistics and data. Let's face it, if you're going to sell a product, then you HAVE to know what you are selling. And I think most people who sell don't frequent the clubs to get that idea of what the crowd is about. That's always been the problem regarding dance in that sense. Having said that, let's not get this confused with what 'KTU is doing because even though they have been VERY successful with their presentation, that has a more older lean as opposed to a younger crowd that tuned into a Pulse 87.

I honestly think the numbers are THERE. It's just up to a corporation to study and see the potential profits such a station can make. And if you use "tunnelvision" by looking at Pulse's presentation (not counting the outside anomalies), then you can see that Pulse 87 did a proper presentation based on the demos they were seeking.

I'll say it for the 234,265,055th time, if Pulse was above 92 on a New York City based frequency, the station would STILL be around and always in the top 5.

But then again, PPM......that is the beast holding things back although 92.3 Now is doing what they can.

As it is I am supporting 92.3 Now and I'm just seeing how things are going with their CHR presentation though they are more "dance friendly" than a Z-100 based on the demos they are reaching out for.

 

[DToTheJ]

And we all see how well 92.3 is doing. They aren't making enough money, and numbers are not there. Flip is coming.

And when that day comes, 92.3 will flip to an FM simulcast of one of its three AM sister stations, before installing a dance format. There would me more financial potential by default, despite simulcasting an existing station, as opposed to an additional revenue stream.