THE TIME IS NOW TO GET DANCE RADIO STATION IN NYC

[d21ofnj]

And we all see how well 92.3 is doing. They aren't making enough money, and numbers are not there. Flip is coming.

And when that day comes, 92.3 will flip to an FM simulcast of one of its three AM sister stations, before installing a dance format. There would me more financial potential by default, despite simulcasting an existing station, as opposed to an additional revenue stream.

Okay, just because it happened in Chicago and recently in Philly, doesnt mean it would happen here, not to mention we already have an FM news station on the dial and even though I'm giving it a few more books, so far it's not selling like hotcakes chocolate.


And not for nothing, but in http://www.radio-info.com/markets/monmouth-ocean 92.3 did beat Z100

 

[MoldaMania182]

And we all see how well 92.3 is doing. They aren't making enough money, and numbers are not there. Flip is coming.

And when that day comes, 92.3 will flip to an FM simulcast of one of its three AM sister stations, before installing a dance format. There would me more financial potential by default, despite simulcasting an existing station, as opposed to an additional revenue stream.

Okay, just because it happened in Chicago and recently in Philly, doesnt mean it would happen here, not to mention we already have an FM news station on the dial and even though I'm giving it a few more books, so far it's not selling like hotcakes chocolate.


And not for nothing, but in http://www.radio-info.com/markets/monmouth-ocean 92.3 did beat Z100

Too bad Z has to share part of the space with WPHI/now WRNB out of Philly.

 

[Morpheux]

KTU Is # 1 in the ratings with their dance leaning/recurrent approach and their Top 3 songs are dance. I think that's the approach that works when it comes to dance music on FM in the states. Pure Dance has never worked before. Let's just keep working with what we got instead of going on a new crusade.

 

[MarcR]

KTU Is # 1 in the ratings with their dance leaning/recurrent approach and their Top 3 songs are dance. I think that's the approach that works when it comes to dance music on FM in the states. Pure Dance has never worked before. Let's just keep working with what we got instead of going on a new crusade.

Well, at least one of the dance devotees on this board is rational.

 

[quadrun1]

I recently got an HD Radio and there is a dance music station at 103.5-HD2,
it is very similar to the Pulse 87 format, more so than 92.3.

 

[MoldaMania182]

I recently got an HD Radio and there is a dance music station at 103.5-HD2,
it is very similar to the Pulse 87 format, more so than 92.3.

That's just Pride Radio from Clear Channel's iheartradio. Nothing new there.

 

[TonySantiago]

KTU Is # 1 in the ratings with their dance leaning/recurrent approach and their Top 3 songs are dance. I think that's the approach that works when it comes to dance music on FM in the states. Pure Dance has never worked before. Let's just keep working with what we got instead of going on a new crusade.

And what you are missing is the fact that the demographics that 'KTU caters to are women 25-54. They may have "stepped up" their dance music selections because of 92.3 Now but what they try to "pass off" is not what the younger demos are looking for. But hey, whatever 'KTU is doing is obviously working for them. But don't call them "dance"....call them rhythmic A/C because THAT is what they are?

PURE DANCE? I don't think people are looking for PURE DANCE. What people are looking for in NYC is similar to 92.3 Now but on a stronger dance lean catering to the younger demographics. 92.3 Now plays SOME, and I certainly understand that they are CHR competing against Z-100. If you have a 70% dance lean with the CHR aspect in there, that can work.

 

[MarcR]

I'm positively incredulous that you believe a CHR station with a 70% dance lean would garner high ratings! You do realize (or perhaps not) that only a meager percentage of even the youngest demographic actually patronize dance clubs?

 

[nd2023]

A meager percentage of the youngest demographic in the NYC market is hundreds of thousands of people

 

[quadrun1]

I recently got an HD Radio and there is a dance music station at 103.5-HD2,
it is very similar to the Pulse 87 format, more so than 92.3.

That's just Pride Radio from Clear Channel's iheartradio. Nothing new there.

Well, I like the music selection, and I *love* the lack of commercials.

It doesn't "count" as a radio station??

 

[TonySantiago]

I'm positively incredulous that you believe a CHR station with a 70% dance lean would garner high ratings! You do realize (or perhaps not) that only a meager percentage of even the youngest demographic actually patronize dance clubs?

Okay, I'm going to sound stupid here by even remotely bringing this to the table....but....

Who said that people had to frequent dance clubs in order to follow this music?

Now THAT'S an incredulous thought.

 

[MarcR]

Back in the early nineties, the program director (or perhaps he was the music director) of hybrid CHR/modern rock station KWOD in Sacramento was curious about what percentage of his station's audience patronized dance clubs, to use as a metric in determining how much techno music to play on his station. He determined that just 1% of the station's audience did so, so he basically purged most of that music from the playlist and the station went on to post its highest ratings in years.

 

[TonySantiago]

Back in the early nineties, the program director (or perhaps he was the music director) of hybrid CHR/modern rock station KWOD in Sacramento was curious about what percentage of his station's audience patronized dance clubs, to use as a metric in determining how much techno music to play on his station. He determined that just 1% of the station's audience did so, so he basically purged most of that music from the playlist and the station went on to post its highest ratings in years.

The program director did NOT do his full homework because yes, while there are those that go to the clubs and hear dance music, there is a higher percentage that DO NOT go to clubs and love dance music. I listen to other music besides dance and I certainly DO NOT go to rock clubs, hip-hop clubs. That's ignorant thinking amongst that PD.

I'm more shock you've responded to me because other times you don't.

 

[d21ofnj]

Back in the early nineties, the program director (or perhaps he was the music director) of hybrid CHR/modern rock station KWOD in Sacramento was curious about what percentage of his station's audience patronized dance clubs, to use as a metric in determining how much techno music to play on his station. He determined that just 1% of the station's audience did so, so he basically purged most of that music from the playlist and the station went on to post its highest ratings in years.

The program director did NOT do his full homework because yes, while there are those that go to the clubs and hear dance music, there is a higher percentage that DO NOT go to clubs and love dance music. I listen to other music besides dance and I certainly DO NOT go to rock clubs, hip-hop clubs. That's ignorant thinking amongst that PD.

I'm more shock you've responded to me because other times you don't.

LMAO!!!! It's like saying you're a die hard rock fan who only shows up at warped tour.

 

[TonySantiago]

But seriously, dance music is slowly but surely on the rise. You have a lot more CHR stations that have become "dance friendly" over the past year, especially during the summer months.

We can only hope that this positive ride can continue on throughout the colder months. That will be the indicator right there on whether this is the "real deal" or just another "trend".

MarcR, the LAST thing I want to do is to convince you to embrace dance music, I KNOW that's not going to happen. But to continually bash as you do, you're always going to see me come back and argue the points. That's what I do.

 

[Brooklyndon]

I disagree. I feel dance is on the decline.

It came out of nowhere in 2008 and knocked crunk off urban charts and prevented the great indie revival that was supposed to take over CHR. But it has been three years of the same sound: it's stale, and everyone knows it.

Yeah, it fought its way back into the mainstream and it won't go quietly like disco did in the 80s.

But it's time for something different. Kesha and Gaga and the Black Eyed Peas (and a bunch of other no name acts with no mainstream audience and no mainstream name recognition) sound the same and they sound, "So 2000 and 8."

And thats the Fact, Jack.

 

[Jeffrey]

I disagree. I feel dance is on the decline.

It came out of nowhere in 2008 and knocked crunk off urban charts and prevented the great indie revival that was supposed to take over CHR. But it has been three years of the same sound: it's stale, and everyone knows it.

Yeah, it fought its way back into the mainstream and it won't go quietly like disco did in the 80s.

But it's time for something different. Kesha and Gaga and the Black Eyed Peas (and a bunch of other no name acts with no mainstream audience and no mainstream name recognition) sound the same and they sound, "So 2000 and 8."

And thats the Fact, Jack.

Dance is on the decline? Really? Current dance artists may sound the same to you and perhaps dance may not have the sound you seem to be referring to if I even understand your post but declining...? David Guetta has become mainstream and you think it's declining...?
Music evolves...dance evolves. The main stream dance has evolved, sells and is on the rise.

 

[disney fanatic]

If you want a good dance music in New York City, as I was saying, there is a link that you can listen to it the way "Pulse 87" used to be. It's on WGNY's HD2 channel on 98.9 which is "Fox Drive FX" where they carrying Dial Global's "Drive FX" dance music. I listened to a little bit on 95.7 which is a translator in Poughkeepsie where they carrying WGNY's HD2 channel as a dance format, but I can't pick it up in Kingston due to interference issues. Here is a link to listen to "Fox Drive FX".

http://foxradio.net/index.php?option=com_content&view=article&id=513&Itemid=28

Go to the section where you can see a lists of "Fox" stations that carries, and click to hear "Fox Drive FX". Enjoy!

 

[Morpheux]

KTU Is # 1 in the ratings with their dance leaning/recurrent approach and their Top 3 songs are dance. I think that's the approach that works when it comes to dance music on FM in the states. Pure Dance has never worked before. Let's just keep working with what we got instead of going on a new crusade.

And what you are missing is the fact that the demographics that 'KTU caters to are women 25-54. They may have "stepped up" their dance music selections because of 92.3 Now but what they try to "pass off" is not what the younger demos are looking for. But hey, whatever 'KTU is doing is obviously working for them. But don't call them "dance"....call them rhythmic A/C because THAT is what they are?

PURE DANCE? I don't think people are looking for PURE DANCE. What people are looking for in NYC is similar to 92.3 Now but on a stronger dance lean catering to the younger demographics. 92.3 Now plays SOME, and I certainly understand that they are CHR competing against Z-100. If you have a 70% dance lean with the CHR aspect in there, that can work.

The person who opened up the thread specifically mentioned wanting to have a "Pure Dance" station. What exactly is pure dance anyway? Does that mean only House? So no dubstep? The best chance for a more dance leaning station to come back to NYC is in small increments. I wouldn't downplay what KTU is doing since they have quite a few dance songs on rotation.

It's unrealistic to think that any station is going to outright flip to dance given the dismal record dance stations have. Most stations will tweak their sound before flipping to another format.

 

[nd2023]

I'd say a station like Electric FM or Energy 98 is "pure dance"