THE TIME IS NOW TO GET DANCE RADIO STATION IN NYC

[TonySantiago]

Who listens to house music at 11am on a Tuesday, and, more importantly, who wants to advertise to someone who does?

As a lifestyle format I just don't see the potential.

I completely agree. Dance is one of those niche formats that works if you're out in a club or a Saturday night house party. But like you said, I can't imagine many people would be tuning in on a weekday morning, or waking up to it. I think I would have a seizure waking up to dance music ;D

And granted, dance music isn't for everyone. For one, I can't wake up to screeching guitars with screaming. But hey that's just my preference, but there are people out there that love that music so I'm not knocking them for it. It's called preference.

Once again, and this is the stereotype that is glued onto dance music...there are people that love the sounds and DO NOT go to dance clubs. It is not a law that a dance music fan has to go to a club to appreciate the music. People like the music and whether one agrees with the lifestyle associated with it or not, there is still a strong following for it....certainly in Europe but it is rising again here.

Besides, I'd rather have the lifestyle of going around places in hot climates, seeing beautiful people dancing around on the beach or poolside versus having to fear my life going into a club with strong potentials for fights and murders because a crowd loves a certain type of music that endorses that to a certain extent. The again, goes back to preference. There are fans that like that life and I'm not knocking them for it.

 

[DToTheJ]

Yes, I know an HD signal is worse than what is on 87.7...

At least on 87.7, you'd be guaranteed more listeners! :

 

[Morpheux]

If you take a take a look at the top songs around the NYC radio dial it's mostly dance/rhythmic pop.

KTU-
1. Adele - Someone Like You
2. Alexandra Stan - Mr. Saxobeat (Formerly # 1)
3. Lmfao / Lauren Bennett / Goon Rock - Party Rock Anthem (Formerly # 1)
4. Pitbull / Ne-yo / Afrojack / Nayer - Give Me Everything (Formerly # 1)
5. Britney Spears - I Wanna Go *
6. Bad Meets Evil / Bruno Mars - Lighters
7. Onerepublic - Good Life /*
8. Edward Maya - Stereo Love
9. Afrojack / Eva Simons - Take Over Control
10. Cobra Starship / Sabi - You Make Me Feel


Z100

1. Adele - Someone Like You
2. Maroon 5 / Christina Aguilera - Moves Like Jagger
3. Gym Class Heroes / Adam Levine - Stereo Hearts
4. Cobra Starship / Sabi - You Make Me Feel
5. Lady Gaga - You And I
6. Alexandra Stan - Mr. Saxobeat
7. Bad Meets Evil / Bruno Mars - Lighters
8. Demi Lovato - Skyscraper
9. Nicki Minaj - Super Bass *
10. Dev - In The Dark


92.3 NOW

1. Maroon 5 / Christina Aguilera - Moves Like Jagger
4. Cobra Starship / Sabi - You Make Me Feel
7. Pitbull / Ne-yo / Afrojack / Nayer - Give Me Everything
9. Alexandra Stan - Mr. Saxobeat
10. David Guetta feat. Usher – Without YoU

X96.3 (Spanish CHR)

1. Party Rock Anthem LMFAO

2. On The Floor Jennifer López feat. Pitbull

4. Tonight Enrique Iglesias feat. Ludacris

6.Take Over Control Afrojack feat. Eva Simmons



When the Spanish CHR's are playing Dance and rhythmic uptempo music then there is without a doubt a huge void in NYC for a Dance leaning CHR station.

 

[TonySantiago]

Yes, I know an HD signal is worse than what is on 87.7...

At least on 87.7, you'd be guaranteed more listeners! :

If you're going to go there with that diss, then put us at 101.9. We'll get more than 5 times the listeners that are tune in to that station now. And no, the answer is not 5...

 

[MoldaMania182]

Hey...deadmau5 did just play 6 straight sold out shows.

 

[TonySantiago]

Hey...deadmau5 did just play 6 straight sold out shows.

Dance is HUGE right now .

I think to a certain extent this time around, a dance station would be foolish NOT to capitalize on the global DJ revolution happening right now. Guys like Deadmau5, Paul Van Dyk, Armin Van Buuren, Tiesto, Afrojack, Laidback Luke, Bob Sinclar, David Guetta, etc. At least for a late night mix show as they do on Electric Area (Sirius XM).

 

[GooberVision]

You can't SELL dance format to advertisers in NYC enough to support revenue to keep the station alive. Bottom Line. The 25-54 demo is the main purchasing demo. I don't understand why this is still up for discussion. Its a pipe dream.

Sure.. stations are playing dance crossover. But a true dance station has not and will not work in this market unless you can sell advertising for it. ALOT of advertising.

 

[TonySantiago]

You can't SELL dance format to advertisers in NYC enough to support revenue to keep the station alive. Bottom Line. The 25-54 demo is the main purchasing demo. I don't understand why this is still up for discussion. Its a pipe dream.

Sure.. stations are playing dance crossover. But a true dance station has not and will not work in this market unless you can sell advertising for it. ALOT of advertising.

1. People WANT it.
2. It's NOT a pipe dream when it has happened before.
3. YOU DO NOT UNDERSTAND my concept.

People such as yourself think I'm looking for an underground house/trance/EDM full time format. I'm basically looking for a Pulse 87 with more of a step up on currents. It can get a bit edgier at night but during the day it's dance mainstream with rhythmic intertwined with dance brand artists.

And if you read before...for now I said HD. There is NOTHING TO LOSE on an HD platform if everyone is so scared.

So as long as people are talking about it, it will remain discussed. Heck, it got you to speak!

 

[MarcR]

Hey...deadmau5 did just play 6 straight sold out shows.

Dance is HUGE right now .

And it's probably headed towards a HUGE backlash, and perhaps the Occupy Wall Street demonstrations are a harbinger of where the culture is headed. The dance culture has, whether fairly or not, been equated with hedonism, narcissism and even solipsism, while Rock music has seemingly dominated during times of social tumult and political activism.

 

[Brooklyndon]

1.  People WANT it.
2.  It's NOT a pipe dream when it has happened before.
3.  YOU DO NOT UNDERSTAND my concept.

People such as yourself think I'm looking for an underground house/trance/EDM full time format.  I'm basically looking for a Pulse 87 with more of a step up on currents. It can get a bit edgier at night but during the day it's dance mainstream with rhythmic intertwined with dance brand artists.

And if you read before...for now I said HD.  There is NOTHING TO LOSE on an HD platform if everyone is so scared.

So as long as people are talking about it, it will remain discussed.  Heck, it got you to speak!

Well that's lame.  If it's HD  there is "nothing to lose" then why go for a milquetoast dance format. 

When you have nothing to lose, why compromise?  I want a station that plays music that has artists with snearing Britsish accents rhyming way to fast over menacing beats: all dubstep all the time.

 

[Jeffrey]

Who listens to house music at 11am on a Tuesday, and, more importantly, who wants to advertise to someone who does?

As a lifestyle format I just don't see the potential.

I completely agree. Dance is one of those niche formats that works if you're out in a club or a Saturday night house party. But like you said, I can't imagine many people would be tuning in on a weekday morning, or waking up to it. I think I would have a seizure waking up to dance music ;D

To make tbat statement you don't understand what dance music is. David Guetta is on regular rotation chr stations! Rihanna, lady gaga, Enrique Iglesias....all dance to name a few. We're not talking about trance here. A pop oriented dance station...basically a KTU type station with edgier sound and more introductions to pure dance artists.
I think if Pulse we resurrected on 92.3 for example I can't see it pulling in less that 3.0. Look at the ratings Pulse had on it's pathetic 87.7 frequency and bad signal. Didn't it pull in like a 1.2?

 

[Jeffrey]

You can't SELL dance format to advertisers in NYC enough to support revenue to keep the station alive. Bottom Line. The 25-54 demo is the main purchasing demo. I don't understand why this is still up for discussion. Its a pipe dream.

Sure.. stations are playing dance crossover. But a true dance station has not and will not work in this market unless you can sell advertising for it. ALOT of advertising.

All depends how it is branded. Rhythmic CHR is all were talking about here. It is not much different than today's chr but with more of a lean on pure dance artists with pop mixed in. Basicallly Pulse 87.

 

[TonySantiago]

Jeffrey,

You know that this and other radio themed message boards are populated with those that really HATE dance music. Then there are those that may not like dance music but are stuck with stereotypes, that this is nothing more than something for clubbers. It's part and parcel of what I deal with. That's why this "fight" is well worth it because while a dance station in our brand can benefit, when it shoots up into the top 5 on a strong signal and a good dial location, I will be MORE than happy to "stomp" on those haters

I do this for people like you. To me, our community DOES matter. And we're not all in clubs or tripping on "e". Another negative stereotype that these "haters" want to live off of.

Hey MarcR, where is rock music NOW???? The last time rock had a revolution was grunge, and that was back in the early 90's. Nothing since. So really, where are you?

Sad thing here....I may not be into certain musical sounds, but I certainly don't go through such an effort to HATE other sounds like some folks here do. I listen to rock, I listen to classical, I listen to R&B. I'm not into current hip-hop but I won't hate on anyone who loves it. Nor will I hate on anyone that loves rock. But it seems sooooo easy to pick on dance music, right? I'll go as far to say it's because a lot of gays and women like this music. For those that are homophobic (FOR THE RECORD, NOT SAYING THAT ANYONE HERE IS) or misogynistic feeling that those cultures are "weak", it just makes an easy target.

Oh, and for the record, I am straight and LOVE this stuff. There are MANY that are straight and love this music. And for those that are gay and are dance music fans....GOD BLESS YOU!!!! Everyone that is a dance music fan, no matter what background they are, has my full support.

I'm still going to do what I'm going to do. I know that there are those in the radio industry that HATE me for it. I don't care. I believe in this music and I'm going to do whatever it takes.

 

[hiphopRadio]

GOOD Job Tony! I'm Not A Dance Fan But I listen Time To Time, I Don't Mind At All Hearing It On NYC Radio Dial. I Feel Dance Does Have A Place its Uptempo Music Which Is The New Trend Today In CHR Music. If You Listen To Hip-Hop You Could Also See How Dance Play A Part In Some Songs That's Out Now.

 

[Jeffrey]

Jeffrey,

You know that this and other radio themed message boards are populated with those that really HATE dance music. Then there are those that may not like dance music but are stuck with stereotypes, that this is nothing more than something for clubbers. It's part and parcel of what I deal with. That's why this "fight" is well worth it because while a dance station in our brand can benefit, when it shoots up into the top 5 on a strong signal and a good dial location, I will be MORE than happy to "stomp" on those haters

I do this for people like you. To me, our community DOES matter. And we're not all in clubs or tripping on "e". Another negative stereotype that these "haters" want to live off of.

Hey MarcR, where is rock music NOW???? The last time rock had a revolution was grunge, and that was back in the early 90's. Nothing since. So really, where are you?

Sad thing here....I may not be into certain musical sounds, but I certainly don't go through such an effort to HATE other sounds like some folks here do. I listen to rock, I listen to classical, I listen to R&B. I'm not into current hip-hop but I won't hate on anyone who loves it. Nor will I hate on anyone that loves rock. But it seems sooooo easy to pick on dance music, right? I'll go as far to say it's because a lot of gays and women like this music. For those that are homophobic (FOR THE RECORD, NOT SAYING THAT ANYONE HERE IS) or misogynistic feeling that those cultures are "weak", it just makes an easy target.

Oh, and for the record, I am straight and LOVE this stuff. There are MANY that are straight and love this music. And for those that are gay and are dance music fans....GOD BLESS YOU!!!! Everyone that is a dance music fan, no matter what background they are, has my full support.

I'm still going to do what I'm going to do. I know that there are those in the radio industry that HATE me for it. I don't care. I believe in this music and I'm going to do whatever it takes.

Tony-don't take the negative comments personally. Country gets bashed on this board too and perhaps for better reason since it has no roots in NYC like dance does.
It does baffle me though how many people don't understand what a dance station is actually. Perhaps if some had sampled Pulse 87 when it was on would help.
..well I guess they can online.
The fact of the matter is that 50% of what CHR stations play today is dance so to have a full time dance station is really not such a pipe dream.
With only "slight" tweaks 92.3 NOW could be considered dance.

 

[MarcR]

Jeffrey,

I'll go as far to say it's because a lot of gays and women like this music. For those that are homophobic (FOR THE RECORD, NOT SAYING THAT ANYONE HERE IS) or misogynistic feeling that those cultures are "weak", it just makes an easy target.

Actually, the gay community isn't quite a monoculture. I'm gay and, as everyone on this board probably gets by now, I can't stand the dance culture!!! I do listen to some dance music on my I-Pod (especially the music of the early '90s), butI really, really can't stand the dance culture! I'm too much of a political person to identify with a culture so consumed with self-indulgence. As a prominent music critic once put it, at least the acid heads of the 1960s were aware of the Vietnam War. Are the dance fanatics, like the people engaged in the Occupy Wall Street protests, aware of the world around them?

 

[GooberVision]

You can't SELL dance format to advertisers in NYC enough to support revenue to keep the station alive. Bottom Line. The 25-54 demo is the main purchasing demo. I don't understand why this is still up for discussion. Its a pipe dream.

Sure.. stations are playing dance crossover. But a true dance station has not and will not work in this market unless you can sell advertising for it. ALOT of advertising.

1. People WANT it.
2. It's NOT a pipe dream when it has happened before.
3. YOU DO NOT UNDERSTAND my concept.

People such as yourself think I'm looking for an underground house/trance/EDM full time format. I'm basically looking for a Pulse 87 with more of a step up on currents. It can get a bit edgier at night but during the day it's dance mainstream with rhythmic intertwined with dance brand artists.

And if you read before...for now I said HD. There is NOTHING TO LOSE on an HD platform if everyone is so scared.

So as long as people are talking about it, it will remain discussed. Heck, it got you to speak!

I wasn't even talking directly to you... just speaking on the topic. I still hold my ground. People want a rock station too... but it can't stay afloat without advertising. Done.

 

[Brooklyndon]

To make tbat statement you don't understand what dance music is. David Guetta is on regular rotation chr stations! Rihanna, lady gaga, Enrique Iglesias....all dance to name a few.

I think anyone about to move into that already well crowded format would be setting themselves up for failure.

UK Funky is a new sound, with little clear lineage from the French house of the late 90's that still influences american dance music, and a built in audience in Flatbush and the financial district...

Seriously though, UK Funky is the real deal; as a direct decendent of dubstep, it has danger, energy, and real crossover appeal (to the existing set of house and hip-hop fans, and very limited audience), but it has production levels that, I believe, make it appealing to female member of the listening audience as well, a winning combination.

 

[d21ofnj]

Are the dance fanatics, like the people engaged in the Occupy Wall Street protests, aware of the world around them?

Well, if you want to discuss how one day China is going to put their flag up in this country since they are still waiting for their money, how the government is pushing for a one world currency to "help" the economy, and why we should vote independent, let's talk ;D

 

[Hamp]

Jeffrey,

I'll go as far to say it's because a lot of gays and women like this music. For those that are homophobic (FOR THE RECORD, NOT SAYING THAT ANYONE HERE IS) or misogynistic feeling that those cultures are "weak", it just makes an easy target.

Actually, the gay community isn't quite a monoculture. I'm gay and, as everyone on this board probably gets by now, I can't stand the dance culture!!! I do listen to some dance music on my I-Pod (especially the music of the early '90s), butI really, really can't stand the dance culture! I'm too much of a political person to identify with a culture so consumed with self-indulgence. As a prominent music critic once put it, at least the acid heads of the 1960s were aware of the Vietnam War. Are the dance fanatics, like the people engaged in the Occupy Wall Street protests, aware of the world around them?

Hey MarcR, Tony DIDN'T say ALL gays and ALL women like dance music, first off. He was just expressing that was a large chunk of the audience share. I think he realizes not all gay people are into the dance "scene." Just like everyone else on the planet gays are just as diverse as everyone else around the world. Also, all straights don't loathe dance music either. I don't know where you are from, but living and visting Chicago for many years, dance music (specifically House Music) was AND IS part of the culture, gay AND straight!!!
But isn't it also bad to assume that those who are into dance music AREN'T aware what is going on in the world??? I have been a "Househead" (also into other genres of music as well) since 1987-1988. I LOVE my House Music, BUT I also watch the local news, CNN, MSNBC, read various online newspapers, magazines, etc. I am concerned about the recession, unemployment, civil rights, etc. To say that dance fans as a whole don't have a clue is just ludicrous as well as insulting!!!