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The Tribune Company's Plan for Becoming Known as the Tribune Media Company

M

Mario500

Guest
Crain's Chicago Business has details about this plan.

If I were the person who considered changing the name of the company to the Tribune Media Company, I would have considered changing it to the Tribune Communications Company instead since I do not like the word "media" due to the many people who had used it as a synonym for members of news organizations and its negative connotations involving news organizations.
 
Mario500 said:
Crain's Chicago Business has details about this plan.

If I were the person who considered changing the name of the company to the Tribune Media Company, I would have considered changing it to the Tribune Communications Company instead since I do not like the word "media" due to the many people who had used it as a synonym for members of news organizations and its negative connotations involving news organizations.
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Let me guess. You think "media" is offensive, and it gives you the vapors. Is that it?
 
Tribune Communications sounds like an independent operator of the neighborhood corner Radio Shack. Tribune Media sounds like an owner of several TV stations across the country. I don't see any inherent connection between the word "media" and the popular term "mainstream media." I think that's a bit of a stretch.
 
"Media" to me says that this is a company that wants to diversify beyond the traditional, in the same way that Clear Channel added "Entertainment & Media" to its corporate name.

The only people who give "media" a bad connotation are conservative talk show hosts, who usually put the word "liberal" in front of it. Truthfully, no one in the corporate world cares what they think.
 
Why did they need anything? Tribune Company left it open. I wonder how much they paid come consultant to tell them to do this.

Remember the Tribune scooped the rest of the media. They all thought Truman got elected.
 
FredLeonard said:
Why did they need anything? Tribune Company left it open. I wonder how much they paid come consultant to tell them to do this.

Remember the Tribune scooped the rest of the media. They all thought Truman got elected.
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They also thought that Lee Abrams, a radio programming guy, could revive and reinvent the newspaper.
 
TheBigA said:
"Media" to me says that this is a company that wants to diversify beyond the traditional, in the same way that Clear Channel added "Entertainment & Media" to its corporate name.
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That was actually the radio division of Clear Channel Communications having their name (Clear Channel Radio) changed to Clear Channel Entertainment and Media (note: Clear Channel Communications is a subsidiary of a larger company called CC Media Holdings).
 
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But everybody calls it "Clear Channel" anyway.

Notice what a small percentage of their properties are class I-A AM radio stations anyway. And what a small percentage of class I-A stations belong to the company.

Funny thing, the Tribune is the company's 2nd largest newspaper by circulation. And TV stations are a much bigger percentage of the company's assets. Tribune is also the company responsible for those inaccurate TV listings on Tivos and other DVRs.
 
FredLeonard said:
Funny thing, the Tribune is the company's 2nd largest newspaper by circulation.
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We'll see how long that lasts. This may be the set-up to selling off the various publishing assets to deal with the debt.

Radio watchers will recognize the name Oak Tree Capital among the new owners.
 
Oaktree owns 23% of the company as of December 31, 2012. They also own Townsquare outright and a big chunk of Cumulus.
 
All of the naming concerns expressed in this thread are just nit-picking by us TV and radio nerds. in a world of hundreds of over the air and cable stations, the average viewer or listener probably doesn't even know what corporation runs their local TV or radio station. Back in the day when TV stations had to verbally announce their top-of-the-hour ID, they'd often throw in the corporation name. Growing up in LA, I recall [ "KCOP Los Angeles, Channel 13 - A Chris Craft Station" and ""KHJ, Los Angeles, TV 9, An RKO General Station!"But those days are gone. That's why stations are branded as "ABC7," "CBS2," etc.
 
I think that changing names doesn't mean much to average people. I worked at Osteopathic Hospital that spent money changing its name to Osteopathic Medical Center. Big deal. LOL

And you can tell how old I am, when I see Sinclair, I still think of a dinosaur. I loved that dino.
 
Do you remember the Sinclair HC (high compression) signs? Sadly .... I'm old enough to remember them.
 
I've seen gas stations that still have the Sinclair brand, although it's probably another company that bought the rights to the name since the original Sinclair became ARCO, which eventually became part of BP (I think). The same goes for Gulf. The original company became a part of BP, but Gulf stations have come back to my area in recent years, probably in the same situation of another company buying the rights to the name. I figure the same thing will eventually happen as well with Amoco, which also became a part of BP.
 
The comic strips syndicated by the Trib used to have a "Tribune Media Services" copyright, now it reads "Tribune Content Agency LLC."
 
Chicagoland Radio and Media has details about shareholders of the Tribune Company agreeing to the plan to change the name of the company.
 
LKellerIII said:
All of the naming concerns expressed in this thread are just nit-picking by us TV and radio nerds. in a world of hundreds of over the air and cable stations, the average viewer or listener probably doesn't even know what corporation runs their local TV or radio station. Back in the day when TV stations had to verbally announce their top-of-the-hour ID, they'd often throw in the corporation name. Growing up in LA, I recall [ "KCOP Los Angeles, Channel 13 - A Chris Craft Station" and ""KHJ, Los Angeles, TV 9, An RKO General Station!"But those days are gone. That's why stations are branded as "ABC7," "CBS2," etc.
Click to expand...
Not entirely. Every newscast in my local market ends with the corporate logo of the company that owns the station: Young, Gray and Journal. This with both kinds of branding, call letters and networks. It doesn't get announced in a voiceover, but the name and logo are right there at the end of every production. More people might notice than you think.
 
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