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The Value Of P-B-P To A Sports Station

  • Thread starter Laurence Glavin
  • Start date

L

Laurence Glavin

Guest
If there was ever a demonstration of the value of a play-by-play franches to a sports station, the July Arbitron PPM results really show it. WBZ-FM's cume dropped by EXACTLY ONE-HALF! During the interim between the hockey franchise's games, and the so-called "New England" NFL team's games, WBZ-FM offers only sports chit-chat. (BTW: when the "New England" football franchise wins a "World" Championship, available only to proprietary franchises in the AA+-rated USofA, why isn't the victory parade held in Sanford, ME, pehaps the geographical center of New England?)
 
The sports station CBS is about to launch in Cle. has no play by play but they may try to get Cavaliers, or Indians, or Browns. They are saddled with a weak signal (92.3) though who knows,
could switch to 98.5 later, which is better...but yes, play by play is important. (Cle. by the way isn't quite the market or sports market that Boston is; while Bos. can support both Sports Hub and WEEI,
the Cle. sports/media market may not be able to support both the new Sports Fan at 92.3 and
WKNR--which, by co-incidence, is on the same freq WEEI is here: 850..it too has signal
problems)
 
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