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The Vulcan: The Worst Station in the History of B'Ham?

Not testy (even though Teshy won't stay out of my food). I just think it is funny that folks on this board will slam people and make rude comments under anonymity. I'm a big believer in if you have something to say, say it, but at least have the guts to put your name behind it and back it up.

I know my show isn't for everyone. It's not supposed to be. But I have a large, loyal listernership who believe in the music I play, support my sponsors big time and support the aritsts I play on the show. It is a very diverse demographic ranging from high school aged kids to 50 plus music lovers. If a station would take the plunge and program something in the AAA realm here, I think it would cash in big time.

There is a large, diverse, loyal market out there who are jonesing for a radio station that takes chances, plays new music and gives the listener a chance to make up their own minds. They also want a station that they feel is their own.

Reg's Coffee House listeners have a sense of ownership in the show. That is why it has worked for so long. They feel like they are a part of it much like the old WRAX listeners did. It's not brain surgery. It can be done. Someone just needs to have the foresight and balls to take the plunge.

Peace,
Reg
 
reg,

nothing personal, but (to quote WZZK in their heyday) "you have to sell alot of pepsi cans to equal a cadillac".

your target audience is a sourpuss, disenfranchised, hippieland kind of group. (now i don't have anything against hippies since i identify myself as one) but i wouldn't take a chance on that type of audience in california much less the ironberg!

i like about 3% of what you play but too much jamband, way to much.

i do use my name, but.....
gary duncan
margaret, alabama
 
Nice to meet you Gary. I respectfully disagree with your opinion though.

"your target audience is a sourpuss, disenfranchised, hippieland kind of group. (now i don't have anything against hippies since i identify myself as one) but i wouldn't take a chance on that type of audience in california much less the ironberg!"

If you have ever been to one of my events (Art On The Rocks, Reg's Coffee House 10th Anniversary Show, Vulcan Aftertunes) you would see that the people who listen to my show come from all walks of life. I am often asked to speak at High Schools because a lot of the kids listen to my show. I answer dozens of emails a day from college kids and a majority of my listenership I would say are in their early to mid twenties. I also am constantly fielding correspondence from doctors, lawyers, housewives, hippies, architects, accountants...What do they all have in common? They love being turned on to new music and they love an honest show that doesn't try to sound all shiny and slick. If you don't believe me, ask my advertisers. Most of them have been on the air for more than 5 years and they swear by it. My audience is in no way as you described it.

As for playing too much Jam Band music, I'm not sure what show you are listening to. I play very little Jam Band Music as I am not much into the Jam Band scene. Outside of My Morning Jacket (who are far from a Jam Band), an occasional Widespread Panic tune and having my friend Warren Haynes on the show once or twice a year, I don't play much Jam Band music at all. Here is my most recent playlist:

Chris Whitley & Jeff Lang – Forever in My Life

Prince – A Case Of You

Wilco – What Light

Bright Eyes – Four Winds

The Decemberists – Here I Dreamt I Was An Architect

The Decemberists – The Bachelor And The Bride

Martin Sexton – Thought I Knew Ya

Tori Amos – Big Wheel

R.E.M. - #9 Dream

Amy Winehouse – Back To Black

The John Butler Trio – Groovin’ Slowly

Todd Snider – Feel Like I’m Falling In Love

JJ Grey & Mofro – War

Morrissey – There Is A Light That Never Goes Out (Live)

The Smiths – William, It Was Really Nothing

Joshua James – The New Love Song

Sara Bareilles – One Big Love

Peter, Bjorn & John – Young Folks

Fountains Of Wayne – Michael & Heather At The Baggage Claim

Low Stars – Calling All Friends

Barndi Carlile – Cannonball

Hayes Carl – Love At First Sight

Tommy Womack – I Want A Cigarette (Reg’s Coffee House Live)

Tommy Womack – Nice Day (Reg’s Coffee House Live)

Tommy Womack – Alpha Male And The Canine Mystery Blood (Reg’s Coffee House Live)

Tommy Womack - Cockroach After The Bomb (Reg’s Coffee House Live)

Golden Smog – Scotch On Ice

Colin Meloy – Every Day Is Like Sunday

Aqualung – Pressure Suit

Willy Mason – Gotta Keep Walking

I’m From Barcelona – Collection Of Stamps

Kings Of Leon – On Call

Graham Parker – Bullet Of Redemption

Rickie Lee Jones – Falling Up (acoustic)

Tim Finn – Couldn’t Be Done

Manchester Orchestra – Don’t Let Them See You Cry

Arcade Fire – Keep The Car Running

I don't see anything I would deem Jam Band on there. Singer Songwriters...Yes. Alternative...Yes. Prince...Yes (doing an incredible Joni Mitchell cover I might add). My show is what it is and I know my listenership better than anyone. If I had the money, I would take a chance on the format in a heart beat. In the end, Reg's Coffee House is what it is. If you like it, I llove for you to listen to it. If you don't, tune out. Simple as that.

Again, thanks for not hiding who you are Gary. Says a lot about your character to me.

Peace,
Scott Register
 
I'm not hiding Vag.

How many people sign there names on these posts...not a lot.

My name is Mark Collins, I work for the USPS in Bluff Park. I'm also very interested in music and I just happen to think your show caters to the elite community in Birmingham who troll around the Blue Monkey and downtown "happenings" in an attempt to be seen in the scene.

Sure it's great for the snobs who are into it, you fill a niche, but face it, your program caters to the downtown loft types. A small minority compared to the larger blue collar and plenty of white collar folks who don't dig being phony. They just want some straight ahead rock. I just think the community would be better served giving the community what it wants.
 
Well, at least you have the decency to use your name when you take shots at me and my show now. Glad to see that. That's cute how you call me [EDIT] You don't even know me bro. You don't know a thing about me. As for people not using their names, you are right, not many do, which is why I don't like these boards.

Do you have empirical evidence that my show caters to elitists? Do you have any idea who listens to my show? Obviously not. For your info, I never hang around the Blue Monkey and I could care less if I am "seen in the scene". I can say that about many of the listeners who I have met. I know plenty of blue collar types who listen to the show. School bus drivers, painters, receptionists, teachers, students, clerks...that's a real elitist crowd there.

You show your ignorance saying my show is great for snobs. My show is great for music lovers, people who want to chill out on Sunday AM and listeners who just want something different from radio. My program caters to any and everyone. Sure there are some "downtown loft types" as you put it listening but there are also people from all walks of life tuning in as well. I know. I get the emails and phone calls. You don't. I welcome any and every listener and if that is being elitist to you then so be it.

As for the masses that want rock, the last two rock stations that came to this market failed miserably. Can you say 2% share in the market. Also, knuckle dragging cookie monster rock was the death of The X. There is a direct correlation between when Dave Rossi started counter programming against 97.3 and The X's numbers starting down the slippery slope. Ken Wall got a taste of it too when he tried to program the station too hard. In my opinion, it is a niche market.

Don't get me wrong, I love rock and listen to lots of it, I just don't have a show that caters to it. You just assume that all I do is listen to the music I play on my show. I'm also very interested in music, all kinds of music.

Well Mark, I guess you and I will have to agree to disagree. I hope this town gets a station that plays what you like and one that takes care of all of my "elitist snob" listeners too. One more thing, don't be so judgmental, it is a very elitist of you.

Peace,
Reg

[EDIT-vulgar]
 
all I know is when the X was cherrypicking the coffeehouse, the station was at its strongest. And I don't mean that lame ass midday coffeebreak or the even worse vintage vault, which rarely played songs that the X played in its heyday. Got your back Reg, but the Sox still suck...

'Cane
 
hey reg,

that playlist is still not a moneymaker. (next time you see tommy womack tell him i still want him to sign my government cheese live & ep).

i was never a fan of dave rossi or of the ever suffering nirvana crowd either.

your "deeming" something jamband is not your call there really.

as to the "people from all walks of life", i have been playing guitar all over the south for the last 30 years and i can count on one hand the people i have met who swear to the coffeehouse that had a pot to pee in or a window to throw it out. those listeners who have the means to buy a car would give their prized berkenstocks if "someone would just invent a fuel efficient suv". seems hippie to me.

(again i am in no way denigrating anyone just showing the financial disencentive to sell your show)
you can't sell a show that has that limited appeal.
 
twinsfan said:
Well, a true AAA would likely do better here than what Vulcan's doing, which begs the question "Why hasn't anyone actually tried it yet?"

The reason is quite simple. In radios current corporate phase, companys are not going to use a viable signal for a format that a field study says there is no hole in the market for. Now while I agree with you whole heartedly that a AAA/Hot AC format would work well here, the music required for the format doesn't test well. Not because it isn't good, but because for the most part its unfamiliar to the masses.

However, it's not unfamiliar to the people who actually attend live shows and spend money on music in this market. That's the audience that you would be going after, and even if the ratings weren't much better than the X's were at the end, the billing would be better than the ratings indicated.(which, if I'm not mistaken, was the case for the X back when it was at its peak and was the main reason the format stuck around as long as it did.)

Plus a station like these described would require a programmer who has an ear for music, something thats pretty rare anymore.

But we've got one and he's posting in this thread.

And even if you could get all these things in a row, the most important thing would be for the company to allow its programmer to "program", not just manage a playlist sent from corporate. As long as radio companys are publicly traded companys, it just won't happen. We need some rich old bugger with cash to burn to buy a stick, hire the right folks and then just sit back and enjoy the prosperous ride he or she would be about to embark on. Gettin a little testy up there Reg, is John Tesh eating your snacks out of the Citadel refrig again?

There's the rub. That's pretty much impossible in Birmingham since no station is going to be on the block at anytime in the foreseeable future and there's no room for another. Maybe CC will start trying good radio again once they've dropped all their unrated-market drags on the bottom line and no longer have stockholders breathing down their necks, but why would they fix what they don't think is broken?
 
Ok, I'm going to be bold now and speak for a change too. Hi, I'm Jay Fuller. I'm a self employeed network administrator who handles networks all across his hometown of Cullman Alabama. I also help to administer a broadband network using wireless technology to rural parts of Cullman and hopefully to rural north alabama.

I worked in oldies from 1994 to 1997 in Cullman and fellin **LOVE** with the station known as 92Zew when I went to college in Mobile in 1997. I'll never forget the first time I was on a date listenin to the zew after a movie and the part timer on friday night played "you can call me al" from Paul Simon's concert in the park album. OMG. I was sold. I'd never heard that arrangement....and heck, I'd hardly even heard that song on the radio in north alabama.....and i'm upset it's not played there again. Unique music....live music....music you don't hear much is what I like.

Another good example....KOZT (kozt.com) in california.....our friends just call us the coast.

(back to 92Zew...) I eventually wound up calling this station a lot overnights and wound up working there part time and met wonderful people like Amanda Murduck (who recently left the station, in disgust over the blandness of management and management's non-ability to adapt to what it's listeners wants....and moreover, lack of respect for the people who make the station work).

No offense to 92Zew....I loved working with Brian, Sean, Amanda, and I even like what Gene has done with the station since he's taken over PD duties there and frankly, 92zew is on nearly 24/7 steaming....and on top of that, before they had a stream, i had my own pirate stream....cause it's all much better than anything up here. It's better than satellite radio. It's better than music choice on satellite...I'm sorry, but it is.

I've heard stories of when they nearly shut the zew down before i went to mobile...and the people en mass stopped it. Rumors....urban legands...who knows. I know who Katt Sirtin ? (sp?) is and I know what Nashville's Lightning 100 is. I don't consider myself an expert on AAA but for me, my background, and who I am, AAA is for me.

The presents in my car up here in north alabama are as follows...WQLT in florence (107.3....and thanks for giving me a job guys, I'm enjoying helping out there now in a part time fashion, even if it's overnights on weekends), 95.1 the rocket out of hsv (Jimbo Wood's old station, and yes, Reg/Scott, I've heard your show on there, and frankly, if I wanted classic rock, i'd change to one of the overplayed stations - oh lord - 99.5 out of bham, wzrr, , or 106.1, tak, out of hsv, or even 106.9 out of bham...im sorry, but i go soooo burnt out on that ten years ago it's not hardly even on my presets anymore. Number three....would be 100.3 the river now out of hsv - another corporate experiment (but better than most...) - and no, groovin' bruce, i know you don't work a night shift followed immediately by an AM shift....gimme a break. Obviously no one is at that station. Number 4....5...i'm not sure i ever make it to them and they change regularly - yes, the vulcan (and i'm sorry, i *do* miss the vintage vault from the X...i was a regular listener!...even more often than i'd wake up for reg....) , 94.5 (since ya'll think they're changing...i thought i'd see why), 96.5 occasionally (everyone says they hate it...why? it's not a bad mix...) - 99.1, lord knows...96.9....who is calling themselves locally owned....are they really?

I flip almost constantly when i'm in the car....which is a lot. Admitingly, I've always listened to WQLT more, and they lost me a good bit when they started adding in more classic rock (i asked Bo Davis there why...long story, i'll keep it off here)....but right now it's a pretty doable mix...heck, if it weren't , i wouldn't be working there.

So there ya have it. I'm 29 years old. I'm semi professional - at least in my sense of the term. If I had money to blow right now (hey, i'd like to soon) - I'd risk the experiment of AAA in Birmingham. Sooner or later the corporate tank will explode....92.1 here in Cullman might fail, or heck, even the Crawford folks might wanna get rid of talk (but not anytime soon cause you know what? a lot of folks are tired of radio...and the same songs played over and over and over again, and guess where they turn to get something fresh? Amazing...I think Crawford had a great idea with the source....I'm kind of following it closely too).

Yes...I like radio. No, I'm not sure I'd ever want to own a station. Amanda Murdock and I have already talked about getting dreamy and doing a station RIGHT...afterall, we talk to the listeners. Management doesn't (usually). Corporate radio has a long way to go to touch base with the user base....and bless they're hearts...maybe they're trying. I'm just not sure.

I've ranted enough - but Reg/Scott, I agree, you do have a good show. And advertising is half...no 3/4ths the battle of having a station. Your ratings can absolutely TANK...who cares. If you're billing and you have the sales staff to keep you nicely in the black...some people don't even pay attention to ratings.

Oh, and I leave you all with this final thought. Has a study or a consultant ever actually IMPROVED a station? I have yet to find an example.... :)

-Jay Fuller
Cullman Alabama
[email protected]
 
WKUL is a good local station and the only one Cullman has left. It'll never go anywhere.

If Crawford dropped talk, they'd go to paid preachers 24/7.

The only hope anyone would have of getting a signal with some Birmingham coverage would be either 97.7, and even then WKLD is in the same boat as WKUL and the Peach seems to have recovered from that case of split personality disorder.
 
i can count on one hand the people i have met who swear to the coffeehouse

If you come down to Baton Rouge, you'll need to add another finger 'cause here I am: Paul E. Burt, groggy but awake every Sunday just to record Reg's WYSF stream for playback while burning up I-10 during the week. Speaking of which:

those listeners who have the means to buy a car would give their prized berkenstocks if "someone would just invent a fuel efficient suv".

No offense taken at your humorous writing, but the new SUV for which I will write a check for the full purchase price next week was selected mostly due to having the best (read: biggest & baddest) regular-gasoline engine for it's class. I will drive fast and ignore the mileage while enjoying Mr. Register's work.

that playlist is still not a moneymaker.

Here is a hard fact supporting the profitability of this format: acknowledged head_of_the_granola_nation AAA KGSR billed over 5 million dollars in 2005, even while routinely being 10th-or-worse rated 12+. Look for yourself: it's in the public record, on the last page of exhibit 5 of KNVR's FCC application. http://svartifoss2.fcc.gov/prod/cdbs/forms/prod/getattachment_exh.cgi?exhibit_id=474542

(Thanks to ChipK for noting that on the San Antonio / Austin board http://www.radio-info.com/smf/index.php/topic,65128.0.html )

Remember also that Birmingham is only 14 positions behind Austin in market rank. So even while Reg is doing yet another too-long band interview (just pickin'), support what you've got and enjoy the music.
 
Plus a station like these described would require a programmer who has an ear for music, something thats pretty rare anymore.

But we've got one and he's posting in this thread.

Nice of you to say Cliche, appreciate the props. Hope our business takes a turn for the better sometime in the next year or two, cause if it don't and my kids are grown its on the bike and livin off the land for this guy. Maybe even grow a Lorenzo Lamas mullet for effect
 
doctor t,

i maintain that birmingham hasn't a place in the profitable radio market for reg's coffeehouse.

maybe other cities have done it, but a large majority of the people i meet who are r's ch supporters would have a tough time buying an 89 civic and scrimp on toiletries to buy beer.

the coffeehouse is an idea best suited for public radio (in my opinion) as it's profitability (in this market) bodes only red ink.
 
I don't disagree that Reg's show would do well on public radio, but where in the city would it go? WBHM is all about the NPR these days, and the other non-comms are church or school owned, with crap coverage.

It's silly to argue that Reg's show isn't profitable -- geez, it's only a few hours on a weekend. There ought to be at least a little leeway in the radio market to showcase niche formats (besides little AM stations!)

If it were profitable, there'd be a station doing that stuff fulltime. So what's wrong with having one lil' show? I don't see how a Sunday morning of Reg's music is gonna ruin WYSF's profitability. Even though it isn't my type of music for the most part, I appreciate the show being there for those who want it.

Dr. Technical - good for you if you can afford all that gas and not worry about it. I wish I were that well off. :D

jay - Back when I was in the Tennessee Valley regularly, I was a flipper too... Mainly because no one station could hold my attention for more than 1 or 2 songs. During the day I'd usually give up and go to WSM and re-aquaint myself with real country music.
 
all I know is when the X was cherrypicking the coffeehouse, the station was at its strongest. And I don't mean that lame ass midday coffeebreak or the even worse vintage vault, which rarely played songs that the X played in its heyday. Got your back Reg, but the Sox still suck...

'Cane

Cane.

What was wrong with the Vintage Vault? It wasn't your typical cookie cutter program either? The Vintage Vault did play a lot of tunes from the X's heyday.
 
alot of stuff I heard on the vintage vault never saw the air on the X back in its heyday. It was programmed by people who weren't on the station then and whos' selector skills were marginal at best when it came to checking historys. Vintage Vault was not the right name for the show, it should have gone with more of a "stuff you've never heard and songs that were never hits" title...but more positive, of course.
 
I was a little harsh on the Vintage Vault program, although a significant amount of music on that particular show never did see the light of day on the station back in the day. Alot of the stuff that was played was not "specialty show" material, it should have been on the air in regular rotation. But different people were hired that would come in and try to put their own personalized stamp on a station that had an amazing amount of heritage for being on the air for such a short time. And when you keep tinkering and tinkering sooner or later a screws gonna fall off and roll under the couch. I just wish we had a station here in Birmingham that Regs Coffeehouse was a better fit on (that I could program) than WYSF, which according to arbitron isn't entertaining anyone lately...Rock on Geno, and I wish your Vintage Vault shows at Workplay (Wednesdays at 5 at Workplay fyi) all the success...my best to your lovely wife Michelle and kids dude...

'Cane
 
twinsfan said:
Plus a station like these described would require a programmer who has an ear for music, something thats pretty rare anymore.

But we've got one and he's posting in this thread.

Nice of you to say Cliche, appreciate the props. Hope our business takes a turn for the better sometime in the next year or two, cause if it don't and my kids are grown its on the bike and livin off the land for this guy. Maybe even grow a Lorenzo Lamas mullet for effect

But I meant Reg...Not that you couldn't also pull it off, though. So I guess we have two good AAA programmers and yet Birmingham radio still sucks.
 
Cane,

Thanks for having my back on that one. Yes, once Kenny Wall took his hands off the show it was smooth sailing again and the ratings showed it too.

Geno
 
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