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The WINNERS and LOSERS in today's radio climate

Re: Electric Kool-Aid Acid Test

SirRoxalot said:
[So, the folks who WANTED consolidation came up with numbers that showed that half of US stations were not profitable - yet those owners continued to operate under the old ownership caps?

No, as I recall, the NAB did a study via one of the accounting firms where the individual selected stations were "blind" to the recepients of the report. Again, from recollection, a statistical sample of markets and facilities was used, and it showed, just as the decades and decades of FCC Financial Reports did, that half of stations were not profitable.

I guess that means that half the owners in radio operated those stations out of the goodness of their hearts? Puh-lease. It's VERY possible to live very nicely off a radio property that "doesn't make a profit".

It's amusing that nearly every station I have worked with in the US was bought because it was not profitable and was sold. I did or participated in turn-arounds in places as diverse as San Juan, Miami, LA, Dallas, and Birmingham. And everyplace I worked, from the 70's through today had its group of perpeturally unprofitable stations and the occasional format-mistake bleeder... like Pirate Radio in LA or Party in Miami.

Radio is one of those businesses that, up till very, very recently, was a magnet for fools and their money. We know that 75% to 80% of new non-franchise restaurants go broke within 3 years, and 90% of night clubs do, as well. Radio fits right in there.

Stations that are not profitable go on with loans or mortgages on the home of hte owner, and finally get sold or foreclosed on. Some go dark.

In small markets, an owner operator can and often does take all the profits out as a salary to avoid double taxation, but that situation applies more likely in Blythe, CA or Lake city, FL than in larger markets. And sure, you get to trade out a car and vacations and furniture, but it comes at the price of being tied to a station that makes nothing on its capital investment, and where a lightening strike on the tower or a tornado can set you back a decade in building equity.

You're obviously not familiar with Gordon Brown, or a number of others who "lost" money on their radio stations when it was convenient, while their other businesses thrived. The VALUE of those properties grew, however, and they sold at a very tidy profit that more than made up for the paper losses over previous years.

As I said, many fools thougt radio was a good business only to find that, if not well run, they were significant bleeders. The increase in equity value seldom replaces the lost potential of the same money well invested earning a decent annual rate. Keep in mind that a station bought in 1970 for $1 million and sold in 1980 for $2 million represents a loss, not a profit... lost income from the capital, and a loss due to the value of money declining over 10 years.

Yahoo has dropped because Google is kicking its butt,

No, Yahoo was down way before Google. And Yahoo is principally a portal, not a search engine with tentacles. Yahoo was off because the total tech market was off just as the entire market is off today. Market forces frequently have little to do with the underlying companies, and the best can often fall with the worst.

just like radio is getting killed by "new media" because the concept of radio as a "music delivery system" instead of a programmed entertainment system is flawed.

The good people in radio know that we are in content delivery, not the juke box, industry. However, radio is not being killed and, for a fact, revenues rose last year and will rise this year... slowly. What willhappen is that the marginal staitons or operators will not have content to put through other channels and they will lose more money. Those with content will survive as content companies.

BTW, most of the people I know who have been in the business for 20 years or more had better benefits before consolidation than they have now. The "company run" health scam is the worst offender of all.

Not my experience or anyone I know.

If "too many stations" is the real cause, then why are people bidding billions of dollars on new bandwidth being opened up so they can deliver music, video, and additional data streams? Satellite radio was born to offer hundreds of additional channels. Major broadcasters embraced the technically-flawed IBOC system because it promised "more channels".

WiMax is a subscriber financed proposition, with paid content... like your cellular phone. Radio is advertiser financed, and free to the user. DH expands content options, with the audience being "kept" by the stations. Not the same.

The flaws in your theories are becoming more evident daily, as the value of radio properties drop, the numbers of listeners falls, and dissatisfaction with radio as a medium grows among both listeners and advertisers. THAT'S quantifiable in numerous surveys, too.

Property values are affected as much by the economy as anything else. The furror to build clusters is over, bringing prices down some, too. But remember, most of consolidation was paid for by equity exchanges and mergers, not cash.
 
I believe the quote... from the late forties to the mid seventies, FM was not profitable. The shift to FM from AM left some bloated AM operations unprofitable in the second half of the seventies. In the eighties, many small town stations moved into the big markets, splitting the 'pie', and leaving more than a few unable to meet the financial obligations. They had positive cash flow, but not postive enough to pay the cost of the debt.
The NAB survey came in the early '90s. It was cited by Lester Lowry Mays before Congress, when he argued for consolidation. So, yes, I believe it was true... if a bit misleading. I still believe consolidation was unnecessary. The big broadcasters used it as much to drive down talent compensation and end competition as to spread costs over more stations.
However, the biggest problem today is that our society is badly fragmented. Broadcasting has been replaced with narrow-casting. Eclectic formats don't exist... now we have niche formats. It's a new paradigm, and broadcasters have to adjust. Unfortunately, with the current financial climate, operators don't have the luxury of time. They have to make a quick showing in the ratings, or go away. They don't have the time or the resources to build something new.
There is hope, though, as programming distribution spreads outside the am/fm bandwidth. Those who can create a compelling product and market it effectively can use over-the-air broadcasting as one part of a larger distribution plan. Talent will once again become valuable, since it's the key factor in making it work.
 
grantchester said:
In the eighties, many small town stations moved into the big markets, splitting the 'pie', and leaving more than a few unable to meet the financial obligations. They had positive cash flow, but not positive enough to pay the cost of the debt.

I get the sense that a lot of people confuse cash flow with profitability.

Doesn't it stand to reason that if current owners are at some point forced to sell at lower prices, then the next owner is in a better position to invest in programming? That assumes of course that revenue doesn't deteriorate.
It seems to me that a lot of demands for increased investment in programming are simply not possible because of the prices people paid for their stations.
 
The winners in today's radio climate are people who have multiple skills in broadcasting who are willing to adapt to a climate that changes virtually daily. You have to ready and willing to change.

The losers are the over-egoed DJ's who never wanted to do anything other than what "their show" called for them to do. Those who wouldn't adapt...those who refused to grow...those who wanted to stay mired in "what used to be".

I'm not rich. But, I earn decent money and, coupled with what I can earn on the side, I do OK. I work for a company with good health benefits, 401K and yes, a funded pension program.

I think of the guys I once worked with who griped at how cheap the owners were because they were "only" making $85-grand a year to do a morning show that was totally canned joke sheets, with ACM bits that they only had to read from scripts prepared for them. And these guys even had part-timers to dub their ACM bits. They didn't have to do a damn thing but show up at 5 am and leave at 9. Most of the time, they couldn't even show up at 5 on time...I had to call and get them out of bed to come to work. I had three times the work ethic, but was only worth $15,000.

I'm glad those days are gone, and, so-too, the egos...
 
I'm glad those days are gone, and, so-too, the egos...

With all due respect, ego is necessary to any great morning show or talk show host. All good hosts have ego, but not everyone with an ego is good. Too many radio industry survivors are shell-shocked egoless victims who are glad to be working for bagboy wages. Ego hasn't left the radio business -- it's now the exclusive property of the overcompensated and clueless CEO's who believe they are programming geniuses.
 
When you talk about ego, always consider the TV show, "Pros and Joes".

It's great to have an ego, but unless you have the talent and intelligence to back up, the ego can make you look more like a "joe" than a "pro".
 
No Ego?

I find it amusing that people come on this board and post their thoughts because they think that they have something to contribute to the conversation, yet deny that they have an ego.

Let's face it, anybody that cracks a mic willingly has an ego. Even liner-card readers have an ego. The trick is to not let your ego overrule your intellect.

I also agree that many survivors have shelved their intellect, taste, and talent in order to continue to collect a paycheck. Wages have been stagnant or declined over the last 15 years, which is unconscionable. Most programming people have been asked over and over to do more for less. How many sales people need to "earn on the side", yet they sell the product that YOU create. Where's the fairness there?

The over-egoed suits have tried to push inferior programming down the throat of the listener, and listeners have abandoned the medium. They thought that "disk jockeys just got in the way of the music". What they failed to understand is that air personalities SOLD the music - especially new music - to listeners, and the "clutter" that listeners objected to were the over-long commercial sets and over-formatted liners and promos.

Ego isn't evil. Greed is evil. Fair compensation is not greed. People who produce the product should be fairly compensated. Simple, huh?
 
Re: No Ego?

SirRoxalot said:
The over-egoed suits have tried to push inferior programming down the throat of the listener, and listeners have abandoned the medium. They thought that "disk jockeys just got in the way of the music". What they failed to understand is that air personalities SOLD the music - especially new music - to listeners, and the "clutter" that listeners objected to were the over-long commercial sets and over-formatted liners and promos.

That is way too much of a blanket statement. Some formats require personality DJs. Some require non-intrusive announcers. Some requre no announcers. It depends on the format, the target audience, the lifestyle.

In fact, in some formats, the DJs do get in the way. There are significant listener groups who say that they detest chatty announcers, hate to have songs stepped on, and would rather just hear the music. And there are other formats where announcers doing the same things are vital.

What you are doing is geneeralizing, and then blaming it on radio management. But the equivalent statement is something like, "Van Gogh paintings without lots of orange are bad." Each situation creates differente opportunities, and personality announcers are not required in all of them.
 
General Statement

Let me simply say that radio management is responsible for the current state of the industry.

David, you need to learn the difference between a disk jockey, an air personality, and an announcer. All three have their place, but it is becoming more and more evident that management's disregard for the listener, and lack of respect for programming talent is the prime reason that listeners fled radio for newer technologies. The attitude that programming is an expense instead of the primary generator of income is radio's single biggest problem.

You want to bandy colors? Financial statements with lots of red are bad. Van Gogh was talent - talent unappreciated in his time by management.
 
Re: General Statement

SirRoxalot said:
David, you need to learn the difference between a disk jockey, an air personality, and an announcer. All three have their place, but it is becoming more and more evident that management's disregard for the listener, and lack of respect for programming talent is the prime reason that listeners fled radio for newer technologies.

You are generalizing. Most owners do recognize the need for live talent, whatever name you want to give them, in nearly every format. Only a few notable examples tarnish the thousands of smaller owners who try to provide good service, but who, in many cases, have to run two stations in a small market with 5 employees due to Docket 80-90.
 
Wow, lots of fingers pointing in all sorts of directions.

It all boils down to advertising revenue, uh money!

We are still in the analog age when the rest of the world has gone digital.
Lots and lots more choices to get your news, weather, sports, entertainment.

The big spenders had 3 or 4 places to go when they wanted to sell their stuff.
TV-Newspaper-Radio-Magazines. Imagine what the landscape will look like in 2018.
 
1967 is not coming back. Some of the prevailing "wisdom" seems to be that if only we had radio as it was then, no one would have an iPod or be using digital media. I don't know...if there really were all those choices, hundreds of TV channels, video games, DVDs, iPods, the internet..would we really have not used them and continued to listen to a crackly Cousin Brucie from half way around the country?
 
You don't have to go back to 1967 to find radio with compelling content instead of a boring, short list of overplayed songs with little added entertainment value.

Music is not "product", it's art. Computers don't have taste, and good programming presents music the proper context, which is provided by skilled humans. When beancounters made humans servants of the computers, instead of computers serving humans, radio began a long decline.

You can't compete with a person's iPod, but an iPod can't introduce you to new music, or add information that's likely to be of interest to a target audience.
 
Re: General Statement

DavidEduardo said:
SirRoxalot said:
David, you need to learn the difference between a disk jockey, an air personality, and an announcer. All three have their place, but it is becoming more and more evident that management's disregard for the listener, and lack of respect for programming talent is the prime reason that listeners fled radio for newer technologies.

You are generalizing. Most owners do recognize the need for live talent, whatever name you want to give them, in nearly every format. Only a few notable examples tarnish the thousands of smaller owners who try to provide good service, but who, in many cases, have to run two stations in a small market with 5 employees due to Docket 80-90.

No David, YOU are generalizing. Most owners consider Talent an expense, just as they consider ENGINEERING an expense, NEWS an expense, PROMOTIONS an expense, PUBLIC AFFAIRS an expense and OFFICE STAFF an expense. The only NON EXPENSE is sales these days!

For years, all that has mattered to owners is CUTTING EXPENSES! Period. Voice tracking is a prime example of cutting expenses. Quality? What's THAT?

I swear, if some owners could figure out how to attract listeners to all commercial radio, we'd have those out there too!

I know..DEAD AIR RADIO...dead air between spot clusters. If it pulled numbers, they'd do it!

Why? Because the current crop of owners are NOT broadcasters, They are bankers and investment people who don't know the difference between a console and a pineapple!

And, YOU, David as a broadcaster should know that better then anyone....


Shame on you!
 
Re: General Statement

What about Westinghouse, Jefferson-Pilot, General Tire, numerous insurance companies?
They all at one time owned radio stations. It's all about revenue and competition for the $.

2008, more competition, less revenue=cutting expenses. No one enjoys going into survival mode.

There are no Bill Gates or Warren Buffett's of the world willing to dump a ton of money into the product.
 
smedge2006 said:
There are no Bill Gates or Warren Buffett's of the world willing to dump a ton of money into the product.

There has been speculation that radio would be a good fit for Buffett's investment style.

http://209.85.165.104/search?q=cache:mMBvor7zjyIJ:seekingalpha.com/article/67611-radio-value-opportunity-beckons-calling-warren-buffett%3Fsource%3Dside_bar_editors_picks+%22Warren+Buffett%22+radio&hl=en&ct=clnk&cd=1&gl=us&lr=lang_en|lang_de|lang_es

Get Buffett on the phone! ;D
 
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