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http://www.medialifemagazine.com/artman/publish/article_7208.asp
From Media Life Magazine;
"Stern, Howard
Stern. Name ring a bell?
The former King of All Media is fast slipping
By Toni Fitzgerald
Sep 12, 2006
Not long ago he was the King of All Media. He may soon be a mere prince.
Nearly a year after his very public defection to satellite, shock jock Howard Stern is in danger of becoming an afterthought. And no wonder. His radio and TV shows are no longer available for free, the latter having moved from E! to an on-demand channel, and it's been months since he's been in a righteous public scrap with anyone.
The damning evidence: Visits to Stern's web site are way off, as are Stern search queries.
That’s according to Hitwise, the online measurement company that monitors the internet habits of 25 million web users worldwide. Hitwise reports that visits to Stern’s official site have been declining since the talk show host announced nearly two years ago that he was abandoning commercial radio for satellite.
Whereas in March 2005, Stern’s site attracted 0.016 percent of visits to all categories tracked by Hitwise, by last month that had slipped to 0.0047 percent, a decline of 71 percent.
Search queries about Stern have fallen off even more steeply. In March 2005, "Howard Stern" accounted for 0.035 percent of queries. By mid-August that percentage had fallen to 0.0036, a 90 percent decline.
"While no one can argue with the financial elements of his decision to move to satellite, the data clearly shows that his celebrity hasn't benefited," says Bill Tancer, Hitwise's general manager of global research. Stern's Sirius contract is for a reported $500 million.
Interestingly, though, the data shows that Sirius continues to benefit from Stern’s presence even as his public profile decreases, in sort of an ironic ruboff effect.
Sirius's share of visits spiked to their highest point during Stern’s first month on satellite in January, passing those of arch-rival XM, and they have remained high, above XM's.
Stern’s fall from public awareness should come as no big surprise. With a mere 4.7 million Sirius subscribers, and not all of them Howard fans, Stern is heard daily by a mere fraction of the 12 million listeners he claimed at his peak on terrestrial radio.
In his first months on satellite, he managed to stay in the news after CBS Radio sued him over a contract dispute. But once that suit was resolved, Stern slipped from the headlines. A recent Google News search turns up about 460 stories on him, compared with thousands early in his Sirius tenure.
Meanwhile, in online ratings for the week ended Sept. 3, the top five parent companies remained the same. Microsoft was No. 1, followed by Yahoo, Time Warner, Google and News Corp., according to Nielsen//NetRatings. Top brands also were the same as last week: Yahoo, MSN/Windows Live, Google, Microsoft and AOL.
GUS Plc once again retained the top spot among advertisers, delivering 8.99 million impressions to No. 2 NexTag's 3.64 million. Yahoo again served up the most ads, 24.14 million, followed by MySpace at 8.29 million.
Sessions per person were steady at 16, and domains visited per person fell to 37, one fewer than last week. Average PC time per person dipped slightly to 15 hours, 35 minutes and 24 seconds for the week."
Yep, but radio is dead.. OK
From Media Life Magazine;
"Stern, Howard
Stern. Name ring a bell?
The former King of All Media is fast slipping
By Toni Fitzgerald
Sep 12, 2006
Not long ago he was the King of All Media. He may soon be a mere prince.
Nearly a year after his very public defection to satellite, shock jock Howard Stern is in danger of becoming an afterthought. And no wonder. His radio and TV shows are no longer available for free, the latter having moved from E! to an on-demand channel, and it's been months since he's been in a righteous public scrap with anyone.
The damning evidence: Visits to Stern's web site are way off, as are Stern search queries.
That’s according to Hitwise, the online measurement company that monitors the internet habits of 25 million web users worldwide. Hitwise reports that visits to Stern’s official site have been declining since the talk show host announced nearly two years ago that he was abandoning commercial radio for satellite.
Whereas in March 2005, Stern’s site attracted 0.016 percent of visits to all categories tracked by Hitwise, by last month that had slipped to 0.0047 percent, a decline of 71 percent.
Search queries about Stern have fallen off even more steeply. In March 2005, "Howard Stern" accounted for 0.035 percent of queries. By mid-August that percentage had fallen to 0.0036, a 90 percent decline.
"While no one can argue with the financial elements of his decision to move to satellite, the data clearly shows that his celebrity hasn't benefited," says Bill Tancer, Hitwise's general manager of global research. Stern's Sirius contract is for a reported $500 million.
Interestingly, though, the data shows that Sirius continues to benefit from Stern’s presence even as his public profile decreases, in sort of an ironic ruboff effect.
Sirius's share of visits spiked to their highest point during Stern’s first month on satellite in January, passing those of arch-rival XM, and they have remained high, above XM's.
Stern’s fall from public awareness should come as no big surprise. With a mere 4.7 million Sirius subscribers, and not all of them Howard fans, Stern is heard daily by a mere fraction of the 12 million listeners he claimed at his peak on terrestrial radio.
In his first months on satellite, he managed to stay in the news after CBS Radio sued him over a contract dispute. But once that suit was resolved, Stern slipped from the headlines. A recent Google News search turns up about 460 stories on him, compared with thousands early in his Sirius tenure.
Meanwhile, in online ratings for the week ended Sept. 3, the top five parent companies remained the same. Microsoft was No. 1, followed by Yahoo, Time Warner, Google and News Corp., according to Nielsen//NetRatings. Top brands also were the same as last week: Yahoo, MSN/Windows Live, Google, Microsoft and AOL.
GUS Plc once again retained the top spot among advertisers, delivering 8.99 million impressions to No. 2 NexTag's 3.64 million. Yahoo again served up the most ads, 24.14 million, followed by MySpace at 8.29 million.
Sessions per person were steady at 16, and domains visited per person fell to 37, one fewer than last week. Average PC time per person dipped slightly to 15 hours, 35 minutes and 24 seconds for the week."
Yep, but radio is dead.. OK