Here are the current data for Thursday Night Football.
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Thursday Night Football' Audience Dropped a Whopping 41% For the Season on Amazon
- Thread starter Y2kTheNewOldies
- Start date
Here are the current data for Thursday Night Football.
From the story you posted:
Not a huge surprise IMO. While I enjoy football and do follow certain teams fairly closely, I'm not going to buy a subscription to Amazon Prime Video to watch the few games I may be particularly interested in during a given season that happen to be on Thursday Night Football. If it's on OTA TV or included in my cable package, I'll watch. My parents enjoy watching NFL football and traditionally watched all day every day on Sundays and on Monday and Thursday nights. They don't understand how streaming works and have no desire to learn or to buy the equipment necessary for them to watch Amazon Prime Video. Those are just 2 good examples. I'm sure there are many that fit into one or both of those 2 scenarios, and I'm sure there are other reasons for the decline in viewership.
In general it seems that many broadcast and media companies have been quick to jump into streaming and/or they think they need a streaming platform because everyone else has one and they get the attitude of "if you stream it, they will come" (Field of Dreams reference/paraphrase). Months later when they realize the expected customer base and financial payoff just isn't there, you see them having an "oh, shoot" moment and then either moving to a tiered pricing system, combining resources with another streaming service(s) or in some cases, switching off their streaming platforms altogether. Don't get me wrong, streaming is with us to stay and more and more content will be moving to or provided solely on streaming platforms, but when dealing with something like NFL football, it may not be the right time just yet, or it may be best to take baby steps to get us there.
Not a huge surprise IMO. While I enjoy football and do follow certain teams fairly closely, I'm not going to buy a subscription to Amazon Prime Video to watch the few games I may be particularly interested in during a given season that happen to be on Thursday Night Football. If it's on OTA TV or included in my cable package, I'll watch. My parents enjoy watching NFL football and traditionally watched all day every day on Sundays and on Monday and Thursday nights. They don't understand how streaming works and have no desire to learn or to buy the equipment necessary for them to watch Amazon Prime Video. Those are just 2 good examples. I'm sure there are many that fit into one or both of those 2 scenarios, and I'm sure there are other reasons for the decline in viewership.
In general it seems that many broadcast and media companies have been quick to jump into streaming and/or they think they need a streaming platform because everyone else has one and they get the attitude of "if you stream it, they will come" (Field of Dreams reference/paraphrase). Months later when they realize the expected customer base and financial payoff just isn't there, you see them having an "oh, shoot" moment and then either moving to a tiered pricing system, combining resources with another streaming service(s) or in some cases, switching off their streaming platforms altogether. Don't get me wrong, streaming is with us to stay and more and more content will be moving to or provided solely on streaming platforms, but when dealing with something like NFL football, it may not be the right time just yet, or it may be best to take baby steps to get us there.
Even still, "NFL Thursday Night Football" on Amazon Prime probably drew more viewers each week than any Thursday night program.on broadcast or cable television.
And it probably also won big among key demographics vis-a-vis the competition.
And it probably also won big among key demographics vis-a-vis the competition.
The key takeaway here is the much younger viewership for games on Amazon Prime. Advertisers will notice this and pay far more to reach far fewer total eyeballs.
Amazon will probably scream for better matchups and "rivalry games" in 2023.
As long as games are simulcast on broadcast TV in the home cities of participating teams, maybe the NFL might comply with any possible Amazon Prime requests for better games going forward.
But NBC's "NFL Sunday Night Football" will continue to be the NFL's biggest regular season TV showcase with most of the league's most appealing games.
As long as games are simulcast on broadcast TV in the home cities of participating teams, maybe the NFL might comply with any possible Amazon Prime requests for better games going forward.
But NBC's "NFL Sunday Night Football" will continue to be the NFL's biggest regular season TV showcase with most of the league's most appealing games.
IMO the problem is not the matchups. It's money. Amazon Prime is too expensive for anyone who doesn't obsessively shop with Amazon. They have lumped together a pile of separate services, including Amazon shipping, for one high price.
The value is all in the discounted shipping.
I buy enough on Amazon to the point that Prime pays for itself. Not only the shipping costs, but the lower Amazon prices (in most cases) and the gas I save by not driving to Walmart, Target, or the mall. They add up. I effectively get the games for free.
Prime. Video is also available on its own at a similar price to Netflix or Hulu.
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