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TNT’s NBA All-Star Game Will Feature Ad-Free Fourth Quarter in Kobe Bryant Tribute

Y2kTheNewOldies

Y2kTheNewOldies

https://variety.com/2020/tv/news/nb...l-free-fourth-quarter-kobe-bryant-1203503423/

The final moments of this year’s NBA All-Star Game will likely have drama and multiple drives to the basket. One thing they won’t feature: advertising.

The fourth quarter of the NBA All-Star Game on TNT will include a commercial-free four quarter as part of a new format aimed at honoring the late Kobe Bryant. The sportscast will air on WarnerMedia’s TNT at 8 p.m. eastern on Sunday, February 16.

“Presenting the fourth quarter completely free of any commercial breaks creates a unique opportunity to showcase the new All-Star Game format, provide the best fan experience, and align with the league’s overarching plans to pay tribute to Kobe Bryant this weekend,” said Craig Barry, executive vice president and chief content officer, Turner Sports., part of the AT&T entertainment unit, in a prepared statement.
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Yes this portion of the All-Star game will honor the leagues tribute to the Late Kobe Bryant.
 
https://www.usatoday.com/story/spor...s-all-star-weekend-regular-season/4789263002/

Here are the ratings for NBA All star game


CHICAGO – As NBA teams jockey for playoff positioning, the league’s television networks have rebounded from some of their early-season ratings losses.

During NBA All-Star weekend, TNT saw net improvements in Friday’s Rising Stars game (1 percent and most-watched since 2015), Saturdays’ 3-point and slam-dunk contest (one percent and most-watched since 2017) as well as Sunday’s pre-game show (6.3 million, an 19 percent increase) and the All-Star game itself (7.3 million, an eight percent increase). ESPN also experienced a nine percent increase in viewership with Friday’s All-Star celebrity game.

Those numbers correlate with the NBA hosting more competitive events while honoring Kobe Bryant, who died three weeks ago along with his 13-year-old daughter and seven others in a helicopter crash.
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