• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Tom Leykis' online show outdrawing Limbaugh and Hannity in Los Angeles

Ultimajock

Ultimajock

...posted a few weeks back on The Tom Leykis Show's Faceboob page:

SoCal radio listeners!

How do we compare to some traditionally popular known talk radio shows?

Week of 4/10-16/2014

Rush Limbaugh (KEIB) 113,800 weekly cume
Sean Hannity (KEIB) 88,700 weekly cume
Tom Leykis (internet stream) 169,412 tune-ins (session starts)

You tell me. Is it working?

...Tom went on to respond that the vast majority of his site's hits are from Southern California...
 
Are the Leykis numbers localized strictly to LA, or is that a national figure?

Just a few days ago, Hannity was complaining he's not getting credit for his internet audience.
 
TheBigA said:
Are the Leykis numbers localized strictly to LA, or is that a national figure?

Just a few days ago, Hannity was complaining he's not getting credit for his internet audience.
Click to expand...

...it's probably global in general, but Leykis (and, to a lesser extent, Danny Bonaduce) were the only huge draws left on KLSX when CBS blew it up. Hannity (and Chump Channel, for that matter) just can't get past the fact that their all-Fascists-all-the-time talk format is literally dying even faster than their audience is...
 
Ultimajock said:
...prove it...
Click to expand...

He's pretty anti-Leykis. Don't even bother.

Leykis is one of the most dynamic hosts you'll ever hear. I hope those numbers attract some attention from the industry, because it's high time they snap out of this poisonous road-to-nowhere wingnut garbage and try to make their stations more interesting to people who like passionate debate that isn't beholden to some rigid ideology.
 
Last edited:
TheBigA said:
That may be, but this is not an apples-to-apples comparison.
Click to expand...

Do you think someone who takes the word of Tom Leykis as gospel is going to even know what you mean by that?

Even if those numbers are real, it's national numbers vs one market numbers. It's a dishonest comparison from the very start. But what else would you expect from a guy who beats women?
 
Small Market Guy said:
Does it matter? He probably just made it up.
Click to expand...

As there is no source attribution, at best it's hyperbole.

But since radio does not sell based on cume but, rather, based on average audience size, posting circulation numbers is totally irrelevant anyway.

And then we get the "most of the connections are in Southern California.

KEIB does not cover Southern California... which is pretty much considered the triangle formed by drawing a line from Santa Barbara to Calexico and then to San Diego and back to Santa Barbara... it covers about half of just LA County. So comparing the KEIB cume with session starts is initially a "fail" based on different coverage areas.

And then, there is a total deception in equating "session starts" with "weekly cume". A person may be listen many times a week, and for many different small occasions during each day of that week but Nielsen will only count them once in weekly cume. "Session starts", particularly for a subscription based program, may mean that there are 20,000 people starting 8 different sessions... or 10,000 starting 16 different sessions. But it is somewhere beyond impossible that the session starts number quoted is based on 160,000 persons each listening only on one occasion per week. Based on normal streaming session length, I would guess that the real cume is in the 15,000 range.

This is about as bad a case of deceptive use of numbers as I have seen recently.
 
flybynight said:
You keep going back to that. There was a one-time incident 20 years ago, to which you only know one side of the story. You make it sound like he was this wife-batterer.

Stop.
Click to expand...

No. I won't stop. I don't like guys pretending to be experts on women when they actually beat women. I don't care if it IS a one time thing, which I don't believe for a second. Stop defending the scumbag just because you like his little radio show.
 
Small Market Guy said:
No. I won't stop. I don't like guys pretending to be experts on women when they actually beat women. I don't care if it IS a one time thing, which I don't believe for a second. Stop defending the scumbag just because you like his little radio show.
Click to expand...

Your condescending attitude aside, the name of the game is attracting and entertaining listeners. He's an expert at that. I respect his professional abilities.

You aren't familiar with much of his career, but you heard of a domestic violence incident in passing, so you're running with it. That's the extent of your Leykis knowledge.

Let's just say your assessment of him is quite shallow and uneducated.
 
Last edited:
That's probably not bad for a podcast, but the overall cume for Limbaugh and Hannity is in the millions each day.

Leykis would certainly have a radio program of his own still if the economics weren't so tough. I wonder if he makes any money at all from this podcast. Bruce Williams shut his down after nine months because he couldn't make money at it and he drew far larger numbers than Leykis back in the day.
 
umfan said:
That's probably not bad for a podcast, but the overall cume for Limbaugh and Hannity is in the millions each day.

Leykis would certainly have a radio program of his own still if the economics weren't so tough. I wonder if he makes any money at all from this podcast. Bruce Williams shut his down after nine months because he couldn't make money at it and he drew far larger numbers than Leykis back in the day.
Click to expand...

Those are actually great numbers for a podcast if they're real.

Leykis would have a show if he weren't such a problem to deal with. He's talented and has a history of great ratings in LA. There's nothing keeping Leykis off the air that isn't Tom Leykis.
 
I do not trust the radio ratings system. I know that those who have a vested interest in people believing that the ratings are accurate will defend them relentlessly, but that doesn't convince me to trust them. I also do not trust internet figures based on "session starts". I've started a lot of internet listening "sessions" just to sample something, and discovered it was boring and left the site a few minutes later. I know I'm not the only one doing that.

Bottom line, it's a comparison of two different sets of bogus, unreliable and/or unbelievable numbers.
 
Small Market Guy said:
No. I won't stop. I don't like guys pretending to be experts on women when they actually beat women. I don't care if it IS a one time thing, which I don't believe for a second. Stop defending the scumbag just because you like his little radio show.
Click to expand...

Assaulting your wife or sending your maid out to make your drug deals for you; sounds about equal to me. Stop defending the scumbag just because you like his little radio show...
 
Avid Listener said:
I do not trust the radio ratings system. I know that those who have a vested interest in people believing that the ratings are accurate will defend them relentlessly, but that doesn't convince me to trust them.
Click to expand...

However, those who have the real "vested interest" in ratings are the major advertisers and agencies. They audit the radio ratings constantly via the MRC, who must approve even minor methodology changes as well as ongoing practices. They do this to protect their multi-billion-dollar investments in advertising based on ratings.

We know there is a margin of error in any sample... that is not the point. The issue is that ratings, for their intended purpose of establishing a pricing metric, are an acceptable tool.

I also do not trust internet figures based on "session starts". I've started a lot of internet listening "sessions" just to sample something, and discovered it was boring and left the site a few minutes later.
Click to expand...

Which is just what I said. Just like any kind of radio, streamed radio needs listening level, not cume or session start data. Radio is bought based on pricing calculated from AQH persons / rating (which are the same thing, really) and not cume.
 
JeffM said:
Assaulting your wife or sending your maid out to make your drug deals for you; sounds about equal to me. Stop defending the scumbag just because you like his little radio show...
Click to expand...

Excuse me, Ms/ Cline was a "housekeeper", not a "maid". And she only bought drugs for him for 4 years. Then she turned him in. Typical 47%'er.

And another thing, are you insinuating that there's a poster on an internet messageboard who has a morality double standard? #who-woulda-thunk-it
 
Last edited:
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom