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Tom Leykis Turns To eBay For Sponsorship Of New Show

DToTheJ

DToTheJ

Tom is selling a 60-second commercial for his new "Tasting Room" show on eBay, a spot which will run for ten weeks...

"The confirmed highest bidder will send us copy or bullet points describing your business and we will professionally produce your spot and insert your ad into the show. Or send us your own produced spot you have used elsewhere. Maximum of one airing for each hour of the show until your ten spots are depleted. All spots must be used by April 15th. Your only "delivery cost" is the cost of sending us your material..."

http://cgi.ebay.com/TEN-60-SECOND-R...emQQptZLH_DefaultDomain_0?hash=item35a71d3366

What do you think of the idea? Interesting? Tacky? Unique? Lame? Do you care?
 
I think it's a great idea and leave it to Tom to come up with an idea like that. The guy knows how to get advertisers.
 
DToTheJ said:
What do you think of the idea? Interesting? Tacky? Unique? Lame? Do you care?
Click to expand...

Brilliant, I'd say. If you don't sell avails you can't reuse them so why not get even a little coin for them? And selling direct may be a new concept for radio but it's hardly a new concept for sales in general.
 
My initial reaction was how lame, but then for all you know it could work. Nothing else seems to be working in radio these days so why not try something new
 
Actually saw this done before...also on 97.1 ironically...the car show offered a spot on ebay and they did a spot for an accountant. It was pretty funny actually. On KGIL though, those spots are WAAAAAAY overpriced. ;D
 
Actually I think it is a good idea. I would have never considered radio as an advertisement medium for my company since I would have imagined that it would be so expensive, but this is a good way to let those that otherwise would not be considering radio. Next time he has an auction I'll certainly bid.
 
SandyG said:
Actually saw this done before...also on 97.1 ironically...the car show offered a spot on ebay and they did a spot for an accountant. It was pretty funny actually. On KGIL though, those spots are WAAAAAAY overpriced. ;D
Click to expand...

Good point. His show won't last long on KGIL. Who can pick-up KGIL at night? I can't!
 
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