Truncated from the L.A. Times:
Schwartz...helped create the infamous “daisy ad” that ran only once during the 1964 presidential race but changed political advertising forever...
(He)...collaborated with a team from the Doyle Dane Bernbach ad agency to create the spot featuring a little girl counting aloud as she pulled the petals from a daisy. The scene then changed into a countdown to an atomic blast. President Lyndon B. Johnson, the Democratic incumbent seeking reelection, did the voice-over with the line, "We must either love each other, or we must die"...
http://www.latimes.com/news/obituaries/la-me-schwartz17-2008jun17,0,5408629.story
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In the Times story, there is a youtube link to a video of the "daisy ad" mentioned above.
Schwartz...helped create the infamous “daisy ad” that ran only once during the 1964 presidential race but changed political advertising forever...
(He)...collaborated with a team from the Doyle Dane Bernbach ad agency to create the spot featuring a little girl counting aloud as she pulled the petals from a daisy. The scene then changed into a countdown to an atomic blast. President Lyndon B. Johnson, the Democratic incumbent seeking reelection, did the voice-over with the line, "We must either love each other, or we must die"...
http://www.latimes.com/news/obituaries/la-me-schwartz17-2008jun17,0,5408629.story
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In the Times story, there is a youtube link to a video of the "daisy ad" mentioned above.