Yup. Musical chairs in both Yakima and the Tri-Cities as Townsquare keeps the most profitable formats and best signals while jettisoning the rest to keep the FCC ownership limits happy.
Appears there might be 2 or more rounds of musical chairs as groups elbow for a chance at a better stick and then dump their less desirable stick.
My curiosity is who is in the hunt on the Tri-Cities side for the trust stations. The word I originally heard is that Townsquare wanted small timers, mom and pops and non-profits to come in and snap those stations up. They absolutely wanted to avoid a new player coming into town and mounting some competition. Some newer rumblings report that might of changed as an offer of over 5 million for the whole caboose is on the table. We will have to see.
Many of the trust frequencies are great and have nice power levels. KIOK, KKSR is a nice regional signal and even KOLW 97.5 at 50kw is a nice one. The lowest powered FM, the soon-to-be KEGX 98.3 is also decent metro signal at 12.5kw. In short, I'm not sure mom and pops or small timers would be able to go after these FMs. They are just too big and valuable. If we were talking Class As like KMMG 96.7 @ 820w ERP or KRKG 93.7 with its ERP of 450w - those I could see being something perhaps a small operator could get. 100kw, 94kw, 50kw or even 12.5kw FMs - BIG pricetag, too much potential for profit on those trust sticks. I can see why we are back to cash talks.
I'd like to see Capps Broadcasting out of Walla Walla and Pendleton get one or more of those sticks. Good regional group. I like their brand of radio. They are more dialed into the community than a big chain. KWHT is their main station and it's got its own uniqueness. They have other signals that reach the Tri-Cities metro in the mid to lower strengths. Only KHWT really has a nice signal here.
Jeff Jacobs and his KLKY classic rock translator empire. No way I can see him having the capital to go in for the kill here.
Cherry Creek in Pasco. Not much is known about them. I'm sure they'd love to get one of the trust stations and spin off KRKG.
My hope is when this is all said and done, the Tri-Cities gets some new blood and thinking in the market. Three classic rockers (not counting KXRX) and three countrys in the market is nice, but a shakeup might be good. I don't think any market is best served when 3 or more stations nearly duplicate programming. I love that the KUJJ at 101.9, a rimshot is doing something unique. It's been going for at least 3 or 4 years now. I wish more ownership groups thought outside the box.
Bongwater said:
Stephanie Sandlin said:
All I continue to hear is the squabbling about the 'trust' stations that Townsquare will have to spin off. Offers have been made. Another ownership group is making hay at the FCC about the trust stations sale. That's happening on the Tri-Cities' side.
That's about all word is on it. For the most part, it's still pretty hush-hush.
I heard one of the plans once this went through was to swap KEGX and KEYW's signals with each other......