hamNcheese said:
radioguybroadcasting said:
carolinaradio said:
Yes...you should put oldies on 1070. Seems to me that the AM sound would compliment the older-skewing satellite feed well. On top of the 1.2 mil I would suggest upgrading a lot of the equipment, as well as the facilities. I think that mobile home is almost 40 years, isn't it? Not sure what kind of shape it's in.
On a more serious note...I think someone said a while back that a lot of the engineering problems at 1070 had been worked on. Not sure if that has helped the signal much or not. Very directional pattern.
Between buying the station, attorneys and brokers costs, fixing up the mobile home, fixing up some of the engineering issues, promotions for the launch, staff salaries for a few months and utilities costs (phone, internet, power) until you really start making money... would probably total at least $2.5 million dollars.
Maybe GoodTimesGreatOldies should put up the dough if it's such a viable format.
somebody care to breakdown how many commercial spots are available to sell per hour and how many spots would have to be sold (at what? $5 a pop?) before he would start making money off a 2.5 million dollar oldies cash cow?
I am thinking most of the Oldies audience would be long dead before that would happen. Invest in a Sirius XM 'Roady' and listen to the Oldies channels on that. Tell all your friends.
I just did some quick math...
At $5 a pop, 1070 would have to run 1389 commercials per day, every day, every week, every month for a year to turn a profit on 1070.
That is based on a $1.2 million asking price.... the fact you will probably need to buy a new 50KW AM transmitter at a cost of $200,000 due to the fact the current one has never worked right as of late. You will also need at least $25,000 in ATU, ground system and related improvements.
Those towers also don't need to be lighted, even though they are... it'll cost you a few thousand to have someone climb the towers and remove the lightiing equipment, in the end. Which would SAVE you money in the long run.
Then you'd need to spend at least $100,00 on tv commercials across the major TV stations in Greenville, newspaper ads, tons of bumper stickers and related material.
Then, if you were to be live from 6am to 7pm 5 days a week, youd need 3 good on air personalities and their salaries would be anywhere between $90,000 and $120,000 for the entire year for all three people put together.
You would also need somewhere in the neighborhood of $25,000 for the year JUST to pay the electricity for the transmitter alone.. add in everything else at the station and youre probably looking at around an additional $6000 a year in electricity.
You'd also need at least a few thousand dollars minimum to pay the engineer for all the work...
And youd wanna keep a few tens of thousands in the bank if something should ever go kaboom, sizzle, fry, crisp or break on you... or if the beloved oldies format doesnt do as well as dreamed and you need to pay the bills.
i love oldies too, don't get me wrong.. but I'm not off in lalala dream land and Im in reality.. I realize what running a radio station is like, what it takes and how much it costs!
Art Sutton has been posting on here. Don`t you own WGOG-FM 96.3? Would you consider putting the True Oldies Channel on it? The former Y106/Eagle WYAY station in Atlanta has been doing great lately with it. A large are of the Upstate (including Anderson) doesn`t have a real Oldies station. WOLT-FM 103.3 doesn`t come in at all here. WRIX-FM 103 has been playing several different Jones formats! We need WGOG-FM 96.3 as True Oldies. WGOG was Oldies from 1999-2003, but it wasn`t done very well. It was all autoamted from Jones.