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Tubi goes after Netflix and Hulu in first marketing campaign

Y2kTheNewOldies

Y2kTheNewOldies

https://www.fiercevideo.com/video/tubi-goes-after-netflix-and-hulu-first-marketing-campaign

Tubi going after Netflix and Hulu audiences for their venue

Free ad-supported streaming service Tubi is going after the heavy hitters of subscription streaming in its first out-of-home marketing campaign.

The campaign includes signage, along with CTV, Taxi TV, DOOH, geo-fencing, digital homepage takeovers and digital and social launches in New York City, Los Angeles, Chicago and Detroit. The copy includes “Dear Netflix, I had my first freesome last night. Tubi was amazing” and “Dear Hulu, you’re cool and all, but I couldn’t take my eyes off Tubi last night.”

The company said its “tongue-in-cheek campaign” is in response to recent price hikes, and the many soon-to-be-launched streaming services from companies including Disney, Apple, WarnerMedia and NBCUniversal. Tubi suggested that consumers are experiencing subscription fatigue, and said its campaign strategy was based on the fact that millions of people are searching for free versions or alternatives to Netflix.
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