Karl Rudnick, a retired 69-year-old mathematician who lives in Solana Beach, Calif., recently bought a second home outside Minneapolis to be close to family members. He did not have to draw on his knowledge of advanced calculus to reject the idea of paying for two cable TV subscriptions.
“I talked to the cable companies and asked if there was a way to have one account,” Rudnick said. “There wasn’t, and all of a sudden I was looking at spending $300 a month just to have internet and TV.”
After doing some research, Rudnick decided on a throwback solution to bring down his monthly outlay without giving up the TV programming he liked. He purchased two TV antennas for about $80 each. He installed one in the attic of each house, giving him access to ABC, CBS, NBC, Fox, PBS and dozens of other broadcast channels for free. At his West Coast home, he was able to connect the antenna to the cable company’s coaxial wires.
The TV antenna is a piece of 20th century technology that evokes memories of rabbit ears placed atop the mahogany cabinet of the old Zenith in your grandparents’ living room. But Rudnick is among a growing number of consumers who are turning to over-the-air digital antennas — a one-time investment of as little as $20 — as a way to slash their monthly video subscription costs.
Research firms and electronics manufacturers say cord-cutting consumers such as Rudnick have driven up TV antenna sales and usage in recent years. These “value-conscious streamers,” as they are known in the industry, are willing to cobble together a mosaic of video sources to replace the traditional pay TV bundle, which now costs an average of $107 a month, according to a recent study by the Leichtman Research Group.
