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TV Ratings: Grammys Fall a Little, Reach 12-Year Low in Viewers

https://www.hollywoodreporter.com/live-feed/grammy-awards-tv-ratings-sunday-jan-26-2020-1273590


CBS' broadcast mirrors declines for the Golden Globes in January.
As they usually do, the Grammy Awards ruled Sunday's ratings — although they were down a little year to year.

The 62nd annual awards, airing on their earliest date since 2013, drew 18.7 million viewers and a 5.4 rating among adults 18-49 in time zone-adjusted ratings. Those numbers are down about 5 percent in viewers and 4 percent in the 18-49 demo from the 2019 awards.

Last year's ceremony ended up with 19.88 million viewers and a 5.6 in the 18-49 demographic.

The small downturn for the Grammys mirrors that of NBC's Golden Globes broadcast in January: It was down by a slight 2 percent in viewers and 10 percent in adults 18-49.

Here is the ratings for the Grammy's
 
Those are still pretty good numbers.

I'd be happier if they gave out more awards on the air. It is an awards show, after all. Outside of the In Memoriam, most of what they call "music" I just fast-forwarded through.

I can't stand Alicia Keys as a host.
 
Here's a link to the comparatives:

https://tvbythenumbers.zap2it.com/daily-ratings/tv-ratings-sunday-jan-26-2020/

From the CBS point of view, they don't sell decline from last year. They sell #1 in its time period. By a very large margin.

This year's superstar tributes were to Prince and Aerosmith. Not the strongest draws, at least to me. The show got off to a slow start because the host wanted to give proper respect to Kobe Bryant. I'd expect there's a chunk of audience who stuck with ESPN's long form coverage. A growing number of people watch HBO Sunday night. Lots of expletives deleted. CBS really has learned its lesson.
 
This critic says it's time for the Grammy Awards to change:

https://www.washingtonpost.com/life...7177be-410b-11ea-aa6a-083d01b3ed18_story.html

My view as it's another example of art vs. commerce. The artists want to see more diversity. But the awards show is primarily a TV show on a commercial network. There was a time when the classical wing of NARAS got a performance slot on the TV show. Not any more. I saw complaints from country fans that the only televised award in that genre went to pop-country duo Dan & Shay. However, veteran Grammy winner Tanya Tucker received a performance slot. One can say the winners were mostly white, but that's a function of the membership. If the voters are old & white, that's going to affect who wins.
 
I’m not sure a “controversy” that wasn’t all that big a story to the “outside” world would lead to a significant decline in and of itself. Rather, there is just a natural and ongoing splintering of audiences.

It was a large—very large—live audience, and importantly provides material the academy can leverage across platforms. A focus on just the live broadcast numbers misses that larger picture.
 
https://www.arcamax.com/entertainment/entertainmenttoday/s-2319953

Fall 'a little'?!? A 6% slip is more than 'a little'. It puts the viewing level below than of 2018 which was a BIG drop from 2017. This is the lowest level in over a decade.

Could have been the controversy surrounding the Grammy organization in the lead up to the show or it may have been the coverage of the death of Kobe Bryant. Either way, it was a big drop.

Could be the crappy performers/music.
 
Putting Pat Boone back on wouldn’t help.

The artists were fitting for today. That they don’t appeal to an out-of-the-demo viewer isn’t relevant. Old people have been complaining about the younger set’s music since the dawn of time.
 
That they don’t appeal to an out-of-the-demo viewer isn’t relevant. Old people have been complaining about the younger set’s music since the dawn of time.

I don't think that is accurate. My generation did not complain about Big Band. We complained that others were complaining about BeBop and Rock 'n Roll.

The Grammy reviewers are supposed to be rating music for it excellence (or lack of it) and not to a specific demographic. If that is all they are supposed to do there is zero point in hosting a glittering celebration to announce it. Numbers are already available in the trades.

The difference today are the number of 'youngsters' complaining about the music. You can view the comments of virtually every music social site and see far more complaints about the currents than ever before. And these are not kids complaining. They are the parents of the kids, and their parents and even their parents.

You know why the Grammies are pulling fewer and fewer viewers each year? It's the music. It's always about the music.

Of course, this argument doesn't even touch the elephant in the room. The fix is in.
 
You see it because the internet also amplifies and distorts things for one. It’s not as if there wasn’t distinct splits in tastes before—rock vs rap vs country et al. Now a bunch of angry fanboys rant to their heart’s content and can find more willing sparring partners than they could in generations past.

The Grammies get fewer viewers for the exact same reason other programs do. The pie is continually sliced more ways. The “fear of missing out” when it airs is diminished thanks to ample opportunities to watch performances and highlights on a multitude of platforms. It’s not “the music.” It’s the reality of the world in the 21st century. Not whatever artist happens to not be to an individual’s liking.
 
The only good thing about the Grammys is they have not moved to podcast and pay to watch only.........like the TV "BROADCAST" Emmy's have (Netflix, Amazon, etc., etc.). How can they even call that broadcast?
 
The Emmys are about TV, not “broadcast.” It’s been that way for years. They don’t have to “call” it broadcast because it isn’t, and isn’t presented as such.
 
You see it because the internet also amplifies and distorts things for one. It’s not as if there wasn’t distinct splits in tastes before—rock vs rap vs country et al. Now a bunch of angry fanboys rant to their heart’s content and can find more willing sparring partners than they could in generations past.

The Grammies get fewer viewers for the exact same reason other programs do. The pie is continually sliced more ways. The “fear of missing out” when it airs is diminished thanks to ample opportunities to watch performances and highlights on a multitude of platforms. It’s not “the music.” It’s the reality of the world in the 21st century. Not whatever artist happens to not be to an individual’s liking.

This is true. Overall network TV viewing is down. A 6% loss is probably a cumulative representation of the time slot, not unique to the Grammy awards.
 
I haven't watched the Grammys in several years and just look up the categories I'm interested in on their website since most are in the "awards presented earlier" anyway.
 
When do they present the awards presented earlier, anyway? The Red Carpet is people arriving and if the people are out there, they're not receiving the award presented earlier.

I suppose presenting awards earlier goes faster. I remember the Golden Globes the year of the strike. Though that didn't include time for speeches.
 
So 3:30 to 7 our time. So anyone who receives an award at close to 7:00 has to go back outside to do the Red Carpet.

There was an announcement during the pre-show when the red carpet began. The later it went, the fewer winners were there to accept their awards.
 
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