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TV Ratings: Teen Choice Awards Fall to All-Time Low for Second Straight Year

Y2kTheNewOldies

Y2kTheNewOldies

https://www.hollywoodreporter.com/l...ime-low-tv-ratings-sunday-aug-11-2019-1230801

Fox's broadcast falls by 30 percent from 2018, which established the previous low.
The Teen Choice Awards plummeted to an all-time ratings low Sunday. If that sounds familiar, it's because the same thing happened a year ago.

Fox's broadcast of the awards managed just 722,000 viewers from 8 to 10 p.m., down 30 percent from the 1.03 million who tuned in last year. In adults 18-49, the show's 0.2 rating was half of the 0.4 it drew in 2018.

The 2016 and 2017 Teen Choice Awards each averaged about 1.7 million viewers. In the two years since, the show has lost more than half of that audience.
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I know other awards shows has been mentioned for having niche audiences though.
 
Awards shows in general are seeing significant drop offs in audiences. One that airs on a weeknight in summer, when television viewing is generally lower already, is bound to suffer perhaps even more than the rest.
 
It seems like every week we see a press release about a TV show or special experiencing its lowest ratings ever. This is the new normal.

It doesn't matter what it is. Teen Choice, Grammy, or even sports events like the Super Bowl.
 
When you keep splitting the pie, the slices get smaller. It’s silly to keep obsessing over it. There’s also other ways the content is consumed.
 
AbrahamJSimpson said:
There’s also other ways the content is consumed.
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Exactly. I read an interview with the producer of the ACM awards, and he said while they want big ratings, they know the audience doesn't view in real time. Their goal is to create moments that will drive people to online sites for specific performances. If you create buzz, people will seek it out and continue viewing long after the real time show is over.
 
Absolutely. And what seems to get lost in the “sky is falling” click-bait tripe is that many of the “events” (admittedly, the Teen Choice awards ain’t exactly in the upper echelon of that category) is that they still draw a large and sellable audience, even in the face of audience fragmentation.

But perhaps context and bigger-picture analysis is too much to hope for.
 
Teens 20 years ago are not watching TV the same as teens now do. If they watch traditional TV at all. They might as well just air the whole thing on YouTube.
 
That may come some day. But for now the economics have worked for a broadcast outlet being part of the mix. As long as both sides are content, good for them.
 
I'm surprised that Teen Choice Awards is still on Fox and hasn't moved to The CW. I know on Twitter some say the show is rigged from the tweets I read from the Teen Choice handle on twitter.
 
Ask a 16-year-old...'what's FOX?' They've got Netflix. Amazon Prime. Hulu. CBS All Access. YouTube. Twitch. Instagram.
I believe Nickelodeon's Kids Choice Awards have also been dropping in the ratings for the past few years.
 
Don CT said:
Teens 20 years ago are not watching TV the same as teens now do. If they watch traditional TV at all. They might as well just air the whole thing on YouTube.
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Why not? YouTube, Amazon, and the other streaming services are perfectly capable of handling a niche awards show like this. Maybe it's not time for the Oscars, Grammys, Tonys, and the other majors to do so yet, but these smaller shows certainly could.

ESPN should strongly think about moving that waste of time called the ESPYs to their online platform as well.
 
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KeithE4 said:
ESPN should strongly think about moving that waste of time called the ESPYs to their online platform as well.
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Nobody would watch it there either. Running it on the main channel is the only way they can pay for it.

The Grammys do things with the online folks, but they still get more bang for their buck from CBS. That's why they do it.

I hate to be Mr. Practical here but if there's no audience on air, there won't be more audience if they move online.
 
KeithE4 said:
Why not? YouTube, Amazon, and the other streaming services are perfectly capable of handling a niche awards show like this. Maybe it's not time for the Oscars, Grammys, Tonys, and the other majors to do so yet, but these smaller shows certainly could.

ESPN should strongly think about moving that waste of time called the ESPYs to their online platform as well.
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You people act like kids and teenagers dont watch television any more or do not know what ABC OR FOX IS. Come on theres still plenty of shows that are exclusive to those cable network and would probably be removed from youtube due to copyright infringement if posted so you are wrong.
 
crainbebo said:
Ask a 16-year-old...'what's FOX?' They've got Netflix. Amazon Prime. Hulu. CBS All Access. YouTube. Twitch. Instagram.
I believe Nickelodeon's Kids Choice Awards have also been dropping in the ratings for the past few years.
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You think most 16 year olds wouldnt know what FOX ABC NICKELODEON DISNEY OR TeenNick is you are very confused then. just because kids and teenagers use social media doesnt mean they dont still watch tv or advertisers wouldnt be spending thousands of dollars per commercial trying to advertise their products to them.
 
kidrauhl said:
You people act like kids and teenagers dont watch television any more or do not know what ABC OR FOX IS.
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Given that they have more convenient and personal methods of watching their favorite content, I have to guess that they don't watch the Boob Tube as much as their parents did at that age. I mean, I'm in my 60s and watch more content on YouTube in one week than I have on the CBS, NBC, ABC, and Fox networks combined (other than sports) in the last year. The only entertainment shows I watch are on the rerun subchannels over the air. Kids know even more about this than geezers like me.

Come on theres still plenty of shows that are exclusive to those cable network and would probably be removed from youtube due to copyright infringement if posted so you are wrong.
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YouTube makes sure that everything they carry, from the dozen MLB games they carry live, to Three Stooges clips, to ancient 1960s music videos and Shindig reruns, is properly licensed. Anything that an individual might put up there that violates copyright, unintentionally or on purpose, is removed quickly.
 
KeithE4 said:
I have to guess that they don't watch the Boob Tube as much as their parents did at that age.
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They watch the boob tube, in a lot of the same way, but probably not the same shows or channels. Still I'm surprised how much they still like Nick & Disney, even though they have lots of other options. The multiplicity of options doesn't appear to be a positive thing to pre-teen kids. Once they find something, they tend to stick with it a while. Even watching the same episode over & over rather than seek something new.
 
This is going to sound crazy and totally anecdotal (which I generally avoid), but it almost seems like the Networks are causing the genre burnout with viewers. For example: Back in the early 90's, game shows were few and far between. Then along came Who Wants To Be A Millionaire? Overnights were through the roof. Next thing you know, Millionaire was airing two, then three, then five nights a week. It was ridiculous. Then (not surprisingly) came the crash.

To me, awards shows have suffered a similar fate. Not only has the younger demo moved to on-line user-generated sources like YouTube and spend more time with social media than TV, but awards-season burned out the genre. Seemed like for a while, there was a different country music awards show once a month. The network bean counters were probably thinking: "Why pay for taking a risk on some show that has a lot of random costs and we'll have no idea whether it will catch?" "Awards shows are fixed cost, and we don't have any talent fees!" "The talent shows up for free to potentially promote their new song and get some cheesy statuette." Then add in the Emmy's, Grammy's, MTV-whatever awards, Tony's, Teen Choice, Blah..Blah.. Oh, another awards show? They'd rather watch some idiot blow themselves up on YouTube.
 
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