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UNFORTUNATE ECONOMIC MOVES MAY HAVE LEAD TO SMOOTH JAZZ DEPARTING

K

kevinsealy



Emmis droppping of Jazz on WQCD 101.9 in favor of Rock for WRXP was moved by their research showing there was a need for another Rock station in New York.

Besides a dropping in listenership for CD 101.9, it also attracted a sizable audience of 50-60 year olds which is somewhat above the main target demo. Sixty year olds don't attract the same dollars than a 30 year old, according to Madison Avenue.

Also, stations that have a large Black listenership (jazz formatted stations do attract a larger Black listener base than other White formats) don't bill as well as mainstream formats. WBLS & WRKS (Kiss-FM) have been fighting for their share in advertising dollars vs. their listenership.

With the PPM's showing that Rock is one of the top formats in radio, could Black radio be in trouble?



Thanks,
Kevin L. Sealy
 
There are many rock stations in Fairfield, CT/NY/Long Island and Jersey

WXRK, WBAB, WAXQ, WFOX, WRKI, WDHA, WRAT.....Who needs another rock station? NOBODY!

New York needs a real dance station...that's it.
 
WBAB is NOT Rock. Rock stations don't play rocky horror show, WALK does. BAB sucks! The only real rock station on LI was The Bone, and we saw what happened with that.
 
Why Emmis pulled the plug on CD 101.9

Strictly for financial reasons. If you looked closely, Emmis replaced jazz/AC with a AAA-type format because CD 101.9 was not billing that well.

R&B radio is not in trouble. Emmis can easily sell Hot 97 and 98.7 Kiss FM in combo. Clear Channel can package Power 105.1 with Z100 and KTU.
 
It's no wonder there were economic troubles. Towards the end, QCD was trying all kinds of bizarre things with its format in an attempt to attract listeners. I believe I heard some Steely Dan on there, which is bound to turn away "hardcore" jazz fans. If listeners want to hear AC, they can tune into Lite or Fresh.

But a move to rock?? I agree with BJ... that's troubling.
 
WQCDs target audience is not 50-60 year olds. Here in LA many people in their 30s listen to KTWV. Emmis just doesn't know how to sell SJ.
 
SJFAN said:
WQCDs target audience is not 50-60 year olds. Here in LA many people in their 30s listen to KTWV. Emmis just doesn't know how to sell SJ.
Click to expand...

Only 20% of the KTWV audience is under 45; KTWV's biggest billing year was 8 years ago.
 
SJFAN said:
WQCDs target audience is not 50-60 year olds. Here in LA many people in their 30s listen to KTWV. Emmis just doesn't know how to sell SJ.
Click to expand...

Every time a format fails, someone says it's because the sales staff just doesn't know how to sell (fill in the blank).

Amazing.
 
It's all about GREED because Smooth Jazz could be done on the cheap like many AC Stations are doing.Live Mornings,Live Afternoons & Voice Track the rest.I always liked Smooth Jazz more than EZ or Soft AC-Revenue...seems they'd be able to get a lot of "At Work" Listening and Restaurants,Doctors Offices,Lawyers,High End Car Dealers etc.

I think those who said "Madison Avenue" may be wrong.I think it comes down to "It's easier to sell the Rock Demo",especially for Sales People who know the product.

You can have the BEST Format in the world but if your sales force knows nothing about what their selling-you're going to flop.
 
BJ Steigner said:
There are many rock stations in Fairfield, CT/NY/Long Island and Jersey

WXRK, WBAB, WAXQ, WFOX, WRKI, WDHA, WRAT.....Who needs another rock station? NOBODY!
Click to expand...

What??? Most of the stations you listed aren't picked up in the city. You mentioned a bunch of Rock stations from sorrounding/outlying areas.
 
Froggy said:
I think those who said "Madison Avenue" may be wrong.I think it comes down to "It's easier to sell the Rock Demo",especially for Sales People who know the product.
Click to expand...

Agency business is a majority percentage of all business in New York. Agencies buy the demo the client specified. You can not sell a demo to an agency... they already have a demo spec that has to be met. Agency selling is transactional. The format is of secondary importance, while delivery of the cllient demo as cheap as possible is primary.
 
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