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Unusual? WGBH-FM sponsoring TV Weather Forecast
- Thread starter MarcB
- Start date
I saw that too
A lot of weather forecasts (and other features) are sponsored...don't see anything unusual about it.
By a non-commercial station, he may mean...one that does bring in a lot of money through corporate and individual giving, and other sources. (In terms of finding for the CPB, those on the left might be interested to know that the national setup of NPR listed "Fox Broadcasting Co." among its "donors" a few years back...ooh! Those eeeevil corporations... who want a tax deduction.) I guess they have a little money to spend and figure getting new listeners might lead to donations from them.
1. WGBH FM does not bring in a great deal of money from Corporate Sponsors. In fact it is a very small amount along with a small amount of grant money from CPB. The majority of funding comes from listener donations. And yes if you are going to attract new listeners you have to market the station. Advertising on a TV News Channel seems like a logical place to find new listeners to a News?Talk format.
And in the years that I worked at GBH I never sensed an attitude that corporations were evil.
And in the years that I worked at GBH I never sensed an attitude that corporations were evil.
Agreed. It just means that the folks at One Guest Street are smart enough to understand that the best place to find news junkies, and to invite them to listen to their news-talk radio station, is another news media vehicle.
But public media is no different than commercial media in their need to grow their audience, and that doesn't happen by "preaching to the choir"--that is, by talking to the people already listening.
Newscasts on 4,5, and 7 would be great places to promote GBH-FM, too. And the PBS News Hour on Channel 2, if the folks on the TV side of the building will cut them a deal...
But public media is no different than commercial media in their need to grow their audience, and that doesn't happen by "preaching to the choir"--that is, by talking to the people already listening.
Newscasts on 4,5, and 7 would be great places to promote GBH-FM, too. And the PBS News Hour on Channel 2, if the folks on the TV side of the building will cut them a deal...
Just poking a little fun at the Occupiers with the whole Eeeevil thing. 
And yes, GBH is fishing where the fish are to find viewers/listeners to 89.7/Ch 2
I've heard ads for Ch 2 on commercial radio stations.
Yes, it probably is mostly individual "viewers/listeners like you" that donate.
---
(A list of NPR Sponsors 2008)
http://www.npr.org/about/aboutnpr/annualreports/NPRSponsorsDonors08.pdf
Among them: GM, Citgo, Pabst, Fox Broadcasting, Universal Pictures, Apple, Progressive Insurance
And yes, GBH is fishing where the fish are to find viewers/listeners to 89.7/Ch 2
I've heard ads for Ch 2 on commercial radio stations.
Yes, it probably is mostly individual "viewers/listeners like you" that donate.
---
(A list of NPR Sponsors 2008)
http://www.npr.org/about/aboutnpr/annualreports/NPRSponsorsDonors08.pdf
Among them: GM, Citgo, Pabst, Fox Broadcasting, Universal Pictures, Apple, Progressive Insurance
There was a time in the 90s that NHPR and WNHI 93.3 Belmont, NH, did a sponsorship/commercial barter exchange. Both stations' research showed that NHPR's All Things Considered shared a lot of audience with WNHI's iMUS in the Morning. It ended when the NHPR Board decided they didn't see the wisdom or humor in it.
raccoonradio said:
Exactly raccoon. I've seen it sponsored before, but never by a non-commercial public radio station. Seeing it sponsored by any commercial business and I would've never mentioned it. i.e. Sponsored by Bob's Discount Furniture, Shaw's Supermarket, Herb Chambers, etc, etc, etc.
On another thread it was mentioned WGBH does NECN's closed captioning so maybe a barter deal
Possibly, but WGBH does closed captioning for almost two-thirds of everything you see on television these days. My wife and I frequently leave the captions on while watching TV because our sound setup is kinda weak (I know, the irony) and I almost always see a little caption at the end of a show that says something like "Captions provided by WGBH and VW: That's Das Auto".
WGBH literally invented Closed Captioning and although they have one tough commercial competitor they still do a great deal of CC for stations and programs around the country. I doubt they cut a trade deal with NECN. The CC department was it's own little entity when i was there but who knows maybe they did.
Speaking of public or at least non-commercial radio and commercial enterprises, at one
point the minor league baseball Akron Aeros were on WAPS (Akron Public Schools, non-comm.)
I heard an aircheck on it and was a bit surprised to hear them running what sure sounded
like an ad for the Ohio Lottery during the ball game. Or was it not considered an ad for a commercial enterprise, since it involved a state agency? (If so then could Mass Lottery
run ads on, say, WBUR?)
point the minor league baseball Akron Aeros were on WAPS (Akron Public Schools, non-comm.)
I heard an aircheck on it and was a bit surprised to hear them running what sure sounded
like an ad for the Ohio Lottery during the ball game. Or was it not considered an ad for a commercial enterprise, since it involved a state agency? (If so then could Mass Lottery
run ads on, say, WBUR?)
I don't see why The Mass State Lottery could not buy a sponsorship message on public broadcasting. There have been several government agencies that have been corporate sponsors on GBH TV and radio. As long as they complied with the sponsorship regulations there is no reason why they wouldn't take their money.
Beyond the usual regulations like no call to action, you can not give a phone number but you can give an web site address, there are some odd regulations. For example, a sponsor can not show more than one product in an ad. I remember a long drawn issue over a spot for Dunkin Donuts as to whether a dozen donuts in a box was one product or twelve products. A sponsor can not show themselves with more than one customer. For example, Mass Eye and Ear could only show one patient in their spot.
Hasbro was a sponsor but a toy could never been shown in an ad.
Beyond the usual regulations like no call to action, you can not give a phone number but you can give an web site address, there are some odd regulations. For example, a sponsor can not show more than one product in an ad. I remember a long drawn issue over a spot for Dunkin Donuts as to whether a dozen donuts in a box was one product or twelve products. A sponsor can not show themselves with more than one customer. For example, Mass Eye and Ear could only show one patient in their spot.
Hasbro was a sponsor but a toy could never been shown in an ad.
OK, that sounds about right....and thanks for those examples.
btw I thought a "donorship" couldn't have praise for the product ("this is the best restaurant")
but someone sent me an mp3 file of the syndicated (airing on public radio) Midnight Special
and their sponsor is Bose : "Better sound through research". After hearing the slogan I
wondered if that was considered a recommendation, a superlative, etc.
At WMWM we have donorships for restaurants, Salem State's "Clipper" Card, etc. and can
say things like hours, products ("Boston Hot Dog company features the Frank Sinatra Dog"), etc.
I have seen donorship announcements for such things as a cereal maker on a PBS kids' show
(looks like a mini-ad but probably follows regulations). The public radio show Marketplace
used to (maybe still does, if they're still on) mention they were sponsored by G.E. and the theme
morphed into a bit of their jingle ("we bring good things to life"), instrumental only. Well they can get away with some stuff.
btw I thought a "donorship" couldn't have praise for the product ("this is the best restaurant")
but someone sent me an mp3 file of the syndicated (airing on public radio) Midnight Special
and their sponsor is Bose : "Better sound through research". After hearing the slogan I
wondered if that was considered a recommendation, a superlative, etc.
At WMWM we have donorships for restaurants, Salem State's "Clipper" Card, etc. and can
say things like hours, products ("Boston Hot Dog company features the Frank Sinatra Dog"), etc.
I have seen donorship announcements for such things as a cereal maker on a PBS kids' show
(looks like a mini-ad but probably follows regulations). The public radio show Marketplace
used to (maybe still does, if they're still on) mention they were sponsored by G.E. and the theme
morphed into a bit of their jingle ("we bring good things to life"), instrumental only. Well they can get away with some stuff.
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