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Less than a month after Pro Music Rights raised $5.5 million in a funding round that valued the fifth-largest performance rights organization at $423 million, the company has announced it
Unless Pro Music Rights sign some major acts, why pay them or play their artists unless they are cheaper than the established Clearance companies, I worked at an AC in the 1990's that did not play any SESAC songs. They didn't play any Southern Gospel and very few country crossovers. They could go 2 days without repeating a song. I had to wait 2 months to flip it to country so the owner could get SESAC clearance.
I get that the song writers need paid. The performers should have worked a better deal with their label. With the financial shape of the industry, music royalties might be the most profitable part.
It would also help if they reach out to the Radio Music Licensing Committee, the organization that handles music licensing for most radio stations. Global Music Rights tried to do individual deals, and it was a huge cluster. There are 16,000 radio stations, and it's impractical to think you can make a deal with each station individually.
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