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V @ #1, WSB-WALR tied, B unchanged, Kicks > Bull, Star up- More in Feb. Arbitron

February 6+ Arbitron People Meters are out and here is the VERY detailed look at the ratings:

Top 10
V-103 is on top once again. They are killing it in the ratings, this time with a 9.1 share, down .7 from last month.
News/Talk WSB is tied with sister-station KISS-104.1 WSB is down .3 of a share from January.
KISS 104 is tied with sister-station WSB Radio, up .4 from last month.
Hot (107-sometin') took a .6 leap, up to a 5.7 in February.
Star94 is undoubtedly ATL's best LOCAL-ORIENTED station, this month up half a share in February. (5.6)
Majic This misspelled station on 2 extra- unneeded stations, pulls in a 5.4, up .7 since January.
Praise They are prasin' God, up .1 share from last month, pulls in a 5.3. Hallelujah!
Q100 Tied with Praise, 5.3
The Fish 4.5 is all they get, not much over "we-call-rap-soft-rock" B98.5fm
B The same rating they got last month, Cee Lo isn't doing much for them, is he. 4.4 share

The Rest of 'em

Kicks
River
Bull
Project
Wild
NPR
AGH
Buzz
WCNN
Dave
WGST
Rock 100.5
JOY-FM
WLKQ
Zone
South 107
WAOK
Journey
99x
'PLO
WCLK
WNGC
Talk 920
WDUN
 
Re: V @ #1, WSB-WALR tied, B unchanged, Kicks > Bull, Star up- More in Feb. Arbitron

I don't see a lot in these ratings.....other than Magic going from a 4.7 to a 5.4.

Rap WHTA also up. They must be playing something that WWVA is not (but should).

Oldies 106.7 down a flip (about 10%) as they need to tweak their format (as if Culumus really cares).
 
Re: V @ #1, WSB-WALR tied, B unchanged, Kicks > Bull, Star up- More in Feb. Arbitron

No country in Top 10 in A 25-54!
A 25-54
1. V 103
2. ALR
3.HOT
4.WSB-A
5. STAR 94
6.MAGIC
7.Q100
8.FISH
9.B-98
10. PRAISE
 
Re: V @ #1, WSB-WALR tied, B unchanged, Kicks > Bull, Star up- More in Feb. Arbitron

Hot used to be an 18-34 skewing station but as the hip-hop audience has aged, their 25-54 numbers have skyrocketed. Amazing that Hot is No. 3 25-54!
 
Re: V @ #1, WSB-WALR tied, B unchanged, Kicks > Bull, Star up- More in Feb. Arbitron

Rodney Ho said:
Hot used to be an 18-34 skewing station but as the hip-hop audience has aged, their 25-54 numbers have skyrocketed. Amazing that Hot is No. 3 25-54!

That's a shocker! HOT has added more R&B to the playlist lately and middays with Maria More are music intense.
 
Re: V @ #1, WSB-WALR tied, B unchanged, Kicks > Bull, Star up- More in Feb. Arbitron

Didn't WALR use to be a low rater before they reimaged?
 
Re: V @ #1, WSB-WALR tied, B unchanged, Kicks > Bull, Star up- More in Feb. Arbitron

ksradiogeek said:
Didn't WALR use to be a low rater before they reimaged?

Yes. They previous format was only old school R&B. The new format consist of current R&B along with the older hits.
 
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