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"Vertical videos" and a new role for KUSA's Jeremy Jojola

Mark Roberts

Mark Roberts

From Corey Hutchins' Inside the News in Colorado - KUSA investigative reporter Jeremy Jojola takes a new role with KUSA's parent company, focusing on journalism via social media, including on-the-spot videos taken with a cellphone in a vertical format, hence the term "vertical videos". Hutchins' interview with Jojola is an interesting take on where broadcast journalism is going:

substack.com

A 9NEWS journalist burned out on TV news. Now he's betting on a format he thinks could save it.

The news behind the news in Colorado
substack.com substack.com
 
Let's see how long that will last before the merger goes through and Nexstar dumps that role and him entirely.
 
That is really a cheap, shoestring way to create news video. In individual instances, such as bystanders who are in a position to capture video "as it happens", it can be very useful, but as a method of news reporting, it leaves much to be desired.

Having to turn your camera so that it will revert to horizontal view, and manage the functions accordingly, is a pain. Again, when it's an on-the-spot, spontaneous situation, vertical view is acceptable, but not otherwise.
 
IM42A said:
That is really a cheap, shoestring way to create news video. In individual instances, such as bystanders who are in a position to capture video "as it happens", it can be very useful, but as a method of news reporting, it leaves much to be desired.

Having to turn your camera so that it will revert to horizontal view, and manage the functions accordingly, is a pain. Again, when it's an on-the-spot, spontaneous situation, vertical view is acceptable, but not otherwise.
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All of which misses the point. Jojola's role is to see how they can meet newer audiences where they are...which is often on their phones and not on their TVs.
 
Mark Roberts said:
All of which misses the point. Jojola's role is to see how they can meet newer audiences where they are...which is often on their phones and not on their TVs.
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I suppose I'm just old-school. I still sit down and watch an evening local and national newscast, and I often record the latter so I can watch it at my convenience instead of at 6:30 pm. CBS and ABC run their evening show online at 10 pm ET (Roku apps) but often I don't want to wait that long to see it.
 
IM42A said:
I suppose I'm just old-school. I still sit down and watch an evening local and national newscast, and I often record the latter so I can watch it at my convenience instead of at 6:30 pm. CBS and ABC run their evening show online at 10 pm ET (Roku apps) but often I don't want to wait that long to see it.
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Then you're probably not part of the audience Tegna is trying to reach with this initiative.
 
IM42A said:
Having to turn your camera so that it will revert to horizontal view, and manage the functions accordingly, is a pain. Again, when it's an on-the-spot, spontaneous situation, vertical view is acceptable, but not otherwise.
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I always found video editing with a vertical source to be a PITA, as it wasn’t really compatible with any devices outside of phones. But then I was editing for multiple distribution platforms. If I was creating content exclusively for phones I would set up a different project layout in Premiere Pro (or whatever editing program) that fit what I was doing.
 
With the benefit of hindsight, vertical video should have been a part of the day-to-day routine for TV reporters/editors, starting ... 8-10 years ago.
 
PTBoardOp93 said:
With the benefit of hindsight, vertical video should have been a part of the day-to-day routine for TV reporters/editors, starting ... 8-10 years ago.
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Vertical phone video content has been integrated into TV news for the past 10-15 years. It’s only recently that it has become more extensively used natively.

The problem is since you are producing content for both 16:9 broadcast and 9:18 phone video you have to double shoot everything, or at least compose 16:9 material so it can be center cut for 9:18.

I notice that more and more TV series are being shot with an 18:9 aspect ratio for viewing on phones, so I would think people know when to orient their phone horizontally. The 18:9 video shows up slightly letterboxed on 16:9 content sources.
 


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